---
title: "Johnston & Jeff: search popularity and Share of Search worldwide"
description: "Johnston & Jeff is bird food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/johnston-jeff"
publisher: "Brandwave"
---

# Johnston & Jeff: search popularity and Share of Search worldwide

Johnston & Jeff is bird food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Johnston & Jeff
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bird seed**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bird seed | 5 | 1.9% | 880 |

- [Bird seed](/demand/global-en/categories/bird-seed)

## How has branded search demand for Johnston & Jeff changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Johnston & Jeff worldwide held steady at 880.
- Across the 11 months ending August 2026, Johnston & Jeff’s estimated Share of Search among bird seed worldwide held steady, from 1.7% to 1.9%.

## How did search popularity change for bird seed worldwide in August 2026?

- Estimated monthly branded searches for Kaytee worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bird seed | 880 | 1.7% | 5 |
| Nov 2025 | Bird seed | 720 | 1.4% | 5 |
| Dec 2025 | Bird seed | 720 | 1.4% | 5 |
| Jan 2026 | Bird seed | 1K | 1.7% | 5 |
| Feb 2026 | Bird seed | 1K | 1.9% | 5 |
| Mar 2026 | Bird seed | 1K | 1.9% | 5 |
| Apr 2026 | Bird seed | 1K | 1.9% | 5 |
| May 2026 | Bird seed | 880 | 1.7% | 5 |
| Jun 2026 | Bird seed | 880 | 1.9% | 5 |
| Jul 2026 | Bird seed | 880 | 1.9% | 5 |
| Aug 2026 | Bird seed | 880 | 1.9% | 5 |
| Sep 2026 | Bird seed | — | — | — |

## How is Johnston & Jeff measured?

Brandwave collects information about searches that people make online using Johnston & Jeff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “johnston and jeff”

## Which bird seed compete with Johnston & Jeff?

- [Versele-Laga](/demand/global-en/brands/versele-laga): Head-to-head: /demand/global-en/compare/johnston-jeff-vs-versele-laga
- [Vitakraft](/demand/global-en/brands/vitakraft): Head-to-head: /demand/global-en/compare/johnston-jeff-vs-vitakraft
- [Kaytee](/demand/global-en/brands/kaytee): Head-to-head: /demand/global-en/compare/johnston-jeff-vs-kaytee
- [Haith's](/demand/global-en/brands/haith-s): Head-to-head: /demand/global-en/compare/haith-s-vs-johnston-jeff
- [Wild Harvest](/demand/global-en/brands/wild-harvest)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Johnston & Jeff: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/johnston-jeff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/johnston-jeff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.