---
title: "Johnsons: search popularity and Share of Search worldwide"
description: "Johnsons is seed brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/johnsons"
publisher: "Brandwave"
---

# Johnsons: search popularity and Share of Search worldwide

Johnsons is seed brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Johnsons
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among seeds brands**: 0.71%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Seeds brands | 6 | 0.71% | 880 |

- [Seeds brands](/demand/global-en/categories/seeds-brands)

## How has branded search demand for Johnsons changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Johnsons worldwide held steady at 880.
- Across the 11 months ending August 2026, Johnsons’ estimated Share of Search among seeds brands worldwide held steady, from 0.73% to 0.71%.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Kings Seeds gained estimated Share of Search among seeds brands worldwide, from 8.1% to 14.6%.
- In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.
- In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 40.7% to 32.6%.
- In August 2026, Thompson & Morgan lost estimated Share of Search among seeds brands worldwide, from 40.7% to 39.8%.
- Estimated monthly branded searches for Mr Fothergill's worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Seeds brands | 880 | 0.73% | 6 |
| Nov 2025 | Seeds brands | 590 | 0.6% | 6 |
| Dec 2025 | Seeds brands | 720 | 0.8% | 6 |
| Jan 2026 | Seeds brands | 1.3K | 0.9% | 6 |
| Feb 2026 | Seeds brands | 1.3K | 0.83% | 6 |
| Mar 2026 | Seeds brands | 1.6K | 0.7% | 6 |
| Apr 2026 | Seeds brands | 1.3K | 0.58% | 6 |
| May 2026 | Seeds brands | 1.3K | 0.7% | 6 |
| Jun 2026 | Seeds brands | 880 | 0.76% | 6 |
| Jul 2026 | Seeds brands | 720 | 0.59% | 6 |
| Aug 2026 | Seeds brands | 880 | 0.71% | 6 |
| Sep 2026 | Seeds brands | — | — | — |

## How is Johnsons measured?

Brandwave collects information about searches that people make online using Johnsons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “johnsons seeds”

## Which seeds brands compete with Johnsons?

- [Thompson & Morgan](/demand/global-en/brands/thompson-morgan): Head-to-head: /demand/global-en/compare/johnsons-vs-thompson-morgan
- [Yates](/demand/global-en/brands/yates): Head-to-head: /demand/global-en/compare/johnsons-vs-yates
- [Kings Seeds](/demand/global-en/brands/kings-seeds): Head-to-head: /demand/global-en/compare/johnsons-vs-kings-seeds
- [Suttons](/demand/global-en/brands/suttons): Head-to-head: /demand/global-en/compare/johnsons-vs-suttons
- [Mr Fothergill's](/demand/global-en/brands/mr-fothergills): Head-to-head: /demand/global-en/compare/johnsons-vs-mr-fothergills

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Johnsons: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/johnsons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/johnsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.