---
title: "Johnson's: search popularity and Share of Search worldwide"
description: "Johnson's is a baby care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/johnson-s"
publisher: "Brandwave"
---

# Johnson's: search popularity and Share of Search worldwide

Johnson's is a baby care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Johnson's
- **Market**: Global

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby shampoo | — | — | — |
| Baby wipe brands | — | — | — |

- [Baby shampoo](/demand/global-en/categories/baby-shampoo)
- [Baby wipe brands](/demand/global-en/categories/baby-wipe-brands)

## How did search popularity change for baby shampoo worldwide in August 2026?

- Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## How did search popularity change for baby wipe brands worldwide in August 2026?

- In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%.
- In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%.
- In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%.
- Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby shampoo | — | — | — |
| Nov 2025 | Baby shampoo | — | — | — |
| Dec 2025 | Baby shampoo | — | — | — |
| Jan 2026 | Baby shampoo | — | — | — |
| Feb 2026 | Baby shampoo | — | — | — |
| Mar 2026 | Baby shampoo | — | — | — |
| Apr 2026 | Baby shampoo | — | — | — |
| May 2026 | Baby shampoo | — | — | — |
| Jun 2026 | Baby shampoo | — | — | — |
| Jul 2026 | Baby shampoo | — | — | — |
| Aug 2026 | Baby shampoo | — | — | — |
| Sep 2026 | Baby shampoo | — | — | — |
| Oct 2025 | Baby wipe brands | — | — | — |
| Nov 2025 | Baby wipe brands | — | — | — |
| Dec 2025 | Baby wipe brands | — | — | — |
| Jan 2026 | Baby wipe brands | — | — | — |
| Feb 2026 | Baby wipe brands | — | — | — |
| Mar 2026 | Baby wipe brands | — | — | — |
| Apr 2026 | Baby wipe brands | — | — | — |
| May 2026 | Baby wipe brands | — | — | — |
| Jun 2026 | Baby wipe brands | — | — | — |
| Jul 2026 | Baby wipe brands | — | — | — |
| Aug 2026 | Baby wipe brands | — | — | — |
| Sep 2026 | Baby wipe brands | — | — | — |

## How is Johnson's measured?

Brandwave collects information about searches that people make online using Johnson's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “johnsons baby”

## Which baby shampoo compete with Johnson's?

- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Mustela](/demand/global-en/brands/mustela)
- [Weleda](/demand/global-en/brands/weleda)
- [Aveeno](/demand/global-en/brands/aveeno)
- [Childs Farm](/demand/global-en/brands/childs-farm)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Johnson's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/johnson-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/johnson-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.