---
title: "Johnnie Walker: search popularity worldwide"
description: "Johnnie Walker is a whisky brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/johnnie-walker"
publisher: "Brandwave"
---

# Johnnie Walker: search popularity worldwide

Johnnie Walker is a whisky brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Johnnie Walker
- **Owned by**: Diageo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among whisky brands**: 29%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whisky brands | 1 | 29% | 368K |

- [Whisky brands](/demand/global-en/categories/whisky-brands)

## How has branded search demand for Johnnie Walker changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Johnnie Walker worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide decreased from 31.7% to 29%.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide peaked at 34.7% in June 2026 and was lowest at 27.5% in August 2026.

## How did search popularity change for whisky brands worldwide in September 2026?

- In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.
- In September 2026, Jameson gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
- In September 2026, Jim Beam gained estimated Share of Search among whisky brands worldwide, from 22.5% to 23.7%.
- In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whisky brands | 450K | 31.7% | 1 |
| Nov 2025 | Whisky brands | 450K | 31.7% | 1 |
| Dec 2025 | Whisky brands | 673K | 28.7% | 2 |
| Jan 2026 | Whisky brands | 450K | 31.7% | 1 |
| Feb 2026 | Whisky brands | 368K | 28.7% | 2 |
| Mar 2026 | Whisky brands | 368K | 30.3% | 1 |
| Apr 2026 | Whisky brands | 368K | 30.3% | 1 |
| May 2026 | Whisky brands | 368K | 30.3% | 1 |
| Jun 2026 | Whisky brands | 450K | 34.7% | 1 |
| Jul 2026 | Whisky brands | 368K | 30.3% | 1 |
| Aug 2026 | Whisky brands | 368K | 27.5% | 2 |
| Sep 2026 | Whisky brands | 368K | 29% | 1 |

## How is Johnnie Walker measured?

Brandwave collects information about searches that people make online using Johnnie Walker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “johnnie walker”

## Which whisky brands compete with Johnnie Walker?

- [Glenfiddich](/demand/global-en/brands/glenfiddich): Head-to-head: /demand/global-en/compare/glenfiddich-vs-johnnie-walker
- [Jameson](/demand/global-en/brands/jameson): Head-to-head: /demand/global-en/compare/jameson-vs-johnnie-walker
- [Jim Beam](/demand/global-en/brands/jim-beam): Head-to-head: /demand/global-en/compare/jim-beam-vs-johnnie-walker

## Who owns Johnnie Walker?

Johnnie Walker is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

- [Diageo](/demand/global-en/companies/diageo): Owns 11 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Johnnie Walker?

Johnnie Walker is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Cîroc, Don Julio, Ritual Zero Proof, Smirnoff and Tanqueray, owned by the same company, worldwide.

## Cite this page

Brandwave. "Johnnie Walker: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/johnnie-walker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.