--- title: "Jo Malone: search popularity and Share of Search worldwide" description: "Jo Malone is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/jo-malone" publisher: "Brandwave" --- # Jo Malone: search popularity and Share of Search worldwide Jo Malone is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jo Malone - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among candle brands**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle brands | 3 | 8.3% | 673K | | Home fragrance brands | 3 | 8.3% | 673K | - [Candle brands](/demand/global-en/categories/candle-brands) - [Home fragrance brands](/demand/global-en/categories/home-fragrance-brands) ## How has branded search demand for Jo Malone changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Jo Malone worldwide held steady at 673K. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle brands worldwide peaked at 10.1% in April 2026 and was lowest at 6.8% in November 2025. - Across the 11 months ending August 2026, Jo Malone rose from 4th to 3rd among candle brands worldwide. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among home fragrance brands worldwide peaked at 10.1% in April 2026 and was lowest at 6.9% in November 2025. - Across the 11 months ending August 2026, Jo Malone rose from 4th to 3rd among home fragrance brands worldwide. ## How did search popularity change for candle brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%. - In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%. - In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%. - Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. - Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. ## How did search popularity change for home fragrance brands worldwide in August 2026? - In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.5% to 5.6%. - In August 2026, Bath & Body Works gained estimated Share of Search among home fragrance brands worldwide, from 74.7% to 75.7%. - In August 2026, Diptyque lost estimated Share of Search among home fragrance brands worldwide, from 12.3% to 10.2%. - In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide. - In August 2026, Neom fell from 5th to 6th among home fragrance brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle brands | 673K | 7.9% | 4 | | Nov 2025 | Candle brands | 1M | 6.8% | 4 | | Dec 2025 | Candle brands | 1.2M | 6.9% | 4 | | Jan 2026 | Candle brands | 673K | 9.4% | 3 | | Feb 2026 | Candle brands | 550K | 8.3% | 3 | | Mar 2026 | Candle brands | 673K | 9.7% | 3 | | Apr 2026 | Candle brands | 673K | 10.1% | 3 | | May 2026 | Candle brands | 673K | 9.8% | 3 | | Jun 2026 | Candle brands | 550K | 7% | 3 | | Jul 2026 | Candle brands | 550K | 8.2% | 3 | | Aug 2026 | Candle brands | 673K | 8.3% | 3 | | Sep 2026 | Candle brands | — | — | — | | Oct 2025 | Home fragrance brands | 673K | 7.9% | 4 | | Nov 2025 | Home fragrance brands | 1M | 6.9% | 4 | | Dec 2025 | Home fragrance brands | 1.2M | 6.9% | 4 | | Jan 2026 | Home fragrance brands | 673K | 9.5% | 3 | | Feb 2026 | Home fragrance brands | 550K | 8.3% | 3 | | Mar 2026 | Home fragrance brands | 673K | 9.8% | 3 | | Apr 2026 | Home fragrance brands | 673K | 10.1% | 3 | | May 2026 | Home fragrance brands | 673K | 9.9% | 3 | | Jun 2026 | Home fragrance brands | 550K | 7% | 3 | | Jul 2026 | Home fragrance brands | 550K | 8.2% | 3 | | Aug 2026 | Home fragrance brands | 673K | 8.3% | 3 | | Sep 2026 | Home fragrance brands | — | — | — | ## How is Jo Malone measured? Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jomalone” ## Which candle brands compete with Jo Malone? - [Bath & Body Works](/demand/global-en/brands/bath-body-works): Head-to-head: /demand/global-en/compare/bath-body-works-vs-jo-malone - [Diptyque](/demand/global-en/brands/diptyque): Head-to-head: /demand/global-en/compare/diptyque-vs-jo-malone - [Yankee Candle](/demand/global-en/brands/yankee-candle): Head-to-head: /demand/global-en/compare/jo-malone-vs-yankee-candle - [WoodWick](/demand/global-en/brands/woodwick): Head-to-head: /demand/global-en/compare/jo-malone-vs-woodwick - [Neom](/demand/global-en/brands/neom): Head-to-head: /demand/global-en/compare/jo-malone-vs-neom ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jo Malone: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/jo-malone This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.