---
title: "How popular is Jelly Belly? Searches and AI answers worldwide"
description: "Jelly Belly makes jelly beans and other candy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/jelly-belly"
publisher: "Brandwave"
---

# How popular is Jelly Belly? Searches and AI answers worldwide

Jelly Belly makes jelly beans and other candy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jelly Belly
- **Market**: Global
- **Measured month**: Oct 2026
- **Share of Search among candy brands**: 3.3%

## Where does Jelly Belly compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Candy brands | 9 | 3.3% | 90.5K |

- [Candy brands](/demand/global-en/categories/candy-brands)

## Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jelly Belly did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candy brands

- Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike
- Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads
- Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids
- Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads
- Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles

Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026.

## How has branded search demand for Jelly Belly changed worldwide over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Jelly Belly worldwide held steady at 90.5K.
- Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide decreased from 3.8% to 3.3%.
- Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.3% in October 2026.
- Across the 12 months ending October 2026, Jelly Belly fell from 8th to 9th among candy brands worldwide.

## How did search popularity change for candy brands worldwide in October 2026?

- In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.
- In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.
- In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.
- In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.
- In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%.
- Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Candy brands | 90.5K | 3.8% | 8 |
| Dec 2025 | Candy brands | 110K | 4.8% | 7 |
| Jan 2026 | Candy brands | 90.5K | 4.1% | 8 |
| Feb 2026 | Candy brands | 90.5K | 4% | 8 |
| Mar 2026 | Candy brands | 110K | 4.8% | 6 |
| Apr 2026 | Candy brands | 110K | 4.8% | 6 |
| May 2026 | Candy brands | 110K | 4.7% | 7 |
| Jun 2026 | Candy brands | 74K | 3.9% | 8 |
| Jul 2026 | Candy brands | 90.5K | 4.6% | 8 |
| Aug 2026 | Candy brands | 90.5K | 4.4% | 8 |
| Sep 2026 | Candy brands | 90.5K | 4.2% | 8 |
| Oct 2026 | Candy brands | 90.5K | 3.3% | 9 |

## How are Jelly Belly’s branded searches counted?

Brandwave collects information about searches that people make online using Jelly Belly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jelly belly”

## Which candy brands compete with Jelly Belly?

- [Haribo](/demand/global-en/brands/haribo)
- [Skittles](/demand/global-en/brands/skittles)
- [Sour Patch Kids](/demand/global-en/brands/sour-patch-kids)
- [Nerds](/demand/global-en/brands/nerds)
- [Jolly Rancher](/demand/global-en/brands/jolly-rancher)
- [Twizzlers](/demand/global-en/brands/twizzlers): Head-to-head: /demand/global-en/compare/jelly-belly-vs-twizzlers
- [Hi-Chew](/demand/global-en/brands/hi-chew): Head-to-head: /demand/global-en/compare/hi-chew-vs-jelly-belly
- [Swedish Fish](/demand/global-en/brands/swedish-fish): Head-to-head: /demand/global-en/compare/jelly-belly-vs-swedish-fish
- [Mike and Ike](/demand/global-en/brands/mike-and-ike): Head-to-head: /demand/global-en/compare/jelly-belly-vs-mike-and-ike
- [Trolli](/demand/global-en/brands/trolli): Head-to-head: /demand/global-en/compare/jelly-belly-vs-trolli
- [Warheads](/demand/global-en/brands/warheads)
- [Starburst](/demand/global-en/brands/starburst-candy)
- [Airheads](/demand/global-en/brands/airheads)
- [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Jelly Belly? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/jelly-belly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/jelly-belly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.