---
title: "James Hardie: search popularity and Share of Search worldwide"
description: "James Hardie makes building products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/james-hardie"
publisher: "Brandwave"
---

# James Hardie: search popularity and Share of Search worldwide

James Hardie makes building products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: James Hardie
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among plasterboard brands**: 14.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plasterboard brands | 2 | 14.9% | 49.5K |

- [Plasterboard brands](/demand/global-en/categories/plasterboard-brands)

## How has branded search demand for James Hardie changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for James Hardie worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide peaked at 17.7% in June 2026 and was lowest at 9% in December 2025.

## How did search popularity change for plasterboard brands worldwide in August 2026?

- Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
- Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plasterboard brands | 60.5K | 15.2% | 2 |
| Nov 2025 | Plasterboard brands | 49.5K | 12.8% | 2 |
| Dec 2025 | Plasterboard brands | 33.1K | 9% | 3 |
| Jan 2026 | Plasterboard brands | 40.5K | 10.7% | 2 |
| Feb 2026 | Plasterboard brands | 49.5K | 14.9% | 2 |
| Mar 2026 | Plasterboard brands | 60.5K | 15.2% | 2 |
| Apr 2026 | Plasterboard brands | 49.5K | 12.8% | 2 |
| May 2026 | Plasterboard brands | 49.5K | 14.9% | 2 |
| Jun 2026 | Plasterboard brands | 60.5K | 17.7% | 2 |
| Jul 2026 | Plasterboard brands | 49.5K | 14.9% | 2 |
| Aug 2026 | Plasterboard brands | 49.5K | 14.9% | 2 |
| Sep 2026 | Plasterboard brands | — | — | — |

## How is James Hardie measured?

Brandwave collects information about searches that people make online using James Hardie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “james hardie”

## Which plasterboard brands compete with James Hardie?

- [CSR](/demand/global-en/brands/csr): Head-to-head: /demand/global-en/compare/csr-vs-james-hardie
- [Boral](/demand/global-en/brands/boral): Head-to-head: /demand/global-en/compare/boral-vs-james-hardie
- [Knauf Insulation](/demand/global-en/brands/knauf-insulation): Head-to-head: /demand/global-en/compare/james-hardie-vs-knauf-insulation
- [GIB](/demand/global-en/brands/gib): Head-to-head: /demand/global-en/compare/gib-vs-james-hardie

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "James Hardie: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/james-hardie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/james-hardie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.