---
title: "Jacobsen: search popularity and Share of Search worldwide"
description: "Jacobsen is salt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/jacobsen"
publisher: "Brandwave"
---

# Jacobsen: search popularity and Share of Search worldwide

Jacobsen is salt brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jacobsen
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among salts**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Salts | 3 | 7.9% | 14.8K |

- [Salts](/demand/global-en/categories/salts)

## How has branded search demand for Jacobsen changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Jacobsen worldwide rose from 6.6K to 14.8K.
- Across the 11 months ending August 2026, Jacobsen’s estimated Share of Search among salts worldwide increased from 3.8% to 7.9%.

## How did search popularity change for salts worldwide in August 2026?

- In August 2026, Jacobsen gained estimated Share of Search among salts worldwide, from 4.2% to 7.9%.
- In August 2026, Maldon gained estimated Share of Search among salts worldwide, from 56.9% to 58.6%.
- In August 2026, Morton lost estimated Share of Search among salts worldwide, from 31.1% to 26.4%.
- In August 2026, Saxa rose from 5th to 4th among salts worldwide.
- In August 2026, Halen Mon fell from 4th to 5th among salts worldwide.
- Estimated monthly branded searches for Cornish Sea Salt worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salts | 6.6K | 3.8% | 3 |
| Nov 2025 | Salts | 12.1K | 6.5% | 3 |
| Dec 2025 | Salts | 12.1K | 5.8% | 3 |
| Jan 2026 | Salts | 9.9K | 5.1% | 3 |
| Feb 2026 | Salts | 8.1K | 5% | 3 |
| Mar 2026 | Salts | 8.1K | 5% | 3 |
| Apr 2026 | Salts | 8.1K | 5.3% | 3 |
| May 2026 | Salts | 8.1K | 4.7% | 3 |
| Jun 2026 | Salts | 6.6K | 4.2% | 3 |
| Jul 2026 | Salts | 6.6K | 4.2% | 3 |
| Aug 2026 | Salts | 14.8K | 7.9% | 3 |
| Sep 2026 | Salts | — | — | — |

## How is Jacobsen measured?

Brandwave collects information about searches that people make online using Jacobsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jacobsen salt”

## Which salts compete with Jacobsen?

- [Maldon](/demand/global-en/brands/maldon): Head-to-head: /demand/global-en/compare/jacobsen-vs-maldon
- [Morton](/demand/global-en/brands/morton): Head-to-head: /demand/global-en/compare/jacobsen-vs-morton
- [Saxa](/demand/global-en/brands/saxa): Head-to-head: /demand/global-en/compare/jacobsen-vs-saxa
- [Halen Mon](/demand/global-en/brands/halen-mon): Head-to-head: /demand/global-en/compare/halen-mon-vs-jacobsen
- [Cornish Sea Salt](/demand/global-en/brands/cornish-sea-salt): Head-to-head: /demand/global-en/compare/cornish-sea-salt-vs-jacobsen

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jacobsen: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/jacobsen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/jacobsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.