---
title: "Jabra: search popularity and Share of Search worldwide"
description: "Jabra is an audio brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/jabra"
publisher: "Brandwave"
---

# Jabra: search popularity and Share of Search worldwide

Jabra is an audio brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jabra
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among earbud brands**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Earbud brands | 5 | 1.6% | 165K |
| Video conferencing hardware | 3 | 6.4% | 165K |

- [Earbud brands](/demand/global-en/categories/earbud-brands)
- [Video conferencing hardware](/demand/global-en/categories/video-conferencing-hardware)

## How has branded search demand for Jabra changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Jabra worldwide fell from 246K to 165K.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among earbud brands worldwide decreased from 2.4% to 1.6%.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among earbud brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among video conferencing hardware worldwide decreased from 8.5% to 6.4%.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among video conferencing hardware worldwide peaked at 8.9% in November 2025 and was lowest at 6.3% in May 2026.

## How did search popularity change for earbud brands worldwide in August 2026?

- In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.
- In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.
- Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.
- Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

## How did search popularity change for video conferencing hardware worldwide in August 2026?

- In August 2026, Logitech gained estimated Share of Search among video conferencing hardware worldwide, from 59.1% to 67.2%.
- In August 2026, Poly lost estimated Share of Search among video conferencing hardware worldwide, from 33.6% to 25.9%.
- Estimated monthly branded searches for Neat worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.
- Estimated monthly branded searches for Yealink worldwide fell 46.2% over 11 measured months, from 390 to 210 in August 2026.
- Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
- Estimated monthly branded searches for Huddly worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Earbud brands | 246K | 2.4% | 5 |
| Nov 2025 | Earbud brands | 246K | 1.7% | 5 |
| Dec 2025 | Earbud brands | 201K | 1.4% | 5 |
| Jan 2026 | Earbud brands | 201K | 1.9% | 5 |
| Feb 2026 | Earbud brands | 201K | 2.3% | 5 |
| Mar 2026 | Earbud brands | 201K | 2% | 5 |
| Apr 2026 | Earbud brands | 201K | 2.3% | 5 |
| May 2026 | Earbud brands | 165K | 1.9% | 5 |
| Jun 2026 | Earbud brands | 165K | 1.9% | 5 |
| Jul 2026 | Earbud brands | 165K | 1.8% | 5 |
| Aug 2026 | Earbud brands | 165K | 1.6% | 5 |
| Sep 2026 | Earbud brands | — | — | — |
| Oct 2025 | Video conferencing hardware | 246K | 8.5% | 3 |
| Nov 2025 | Video conferencing hardware | 246K | 8.9% | 3 |
| Dec 2025 | Video conferencing hardware | 201K | 7.2% | 3 |
| Jan 2026 | Video conferencing hardware | 201K | 7% | 3 |
| Feb 2026 | Video conferencing hardware | 201K | 8.1% | 3 |
| Mar 2026 | Video conferencing hardware | 201K | 8.1% | 3 |
| Apr 2026 | Video conferencing hardware | 201K | 7.6% | 3 |
| May 2026 | Video conferencing hardware | 165K | 6.3% | 3 |
| Jun 2026 | Video conferencing hardware | 165K | 6.4% | 3 |
| Jul 2026 | Video conferencing hardware | 165K | 6.7% | 3 |
| Aug 2026 | Video conferencing hardware | 165K | 6.4% | 3 |
| Sep 2026 | Video conferencing hardware | — | — | — |

## How is Jabra measured?

Brandwave collects information about searches that people make online using Jabra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jabra”

## Which earbud brands compete with Jabra?

- [AirPods](/demand/global-en/brands/airpods): Head-to-head: /demand/global-en/compare/airpods-vs-jabra
- [Sony](/demand/global-en/brands/sony): Head-to-head: /demand/global-en/compare/jabra-vs-sony
- [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/bose-vs-jabra
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/jabra-vs-samsung

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jabra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/jabra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/jabra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
