---
title: "J.Crew: search popularity worldwide"
description: "J.Crew is an American clothing retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/j-crew"
publisher: "Brandwave"
---

# J.Crew: search popularity worldwide

J.Crew is an American clothing retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: J.Crew
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among polo shirt brands**: 0.48%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Polo shirt brands | 12 | 0.48% | 1.9K |
| Cashmere brands | 8 | 5.4% | 9.8K |
| Men's suit brands | — | — | — |

- [Polo shirt brands](/demand/global-en/categories/polo-shirt-brands)
- [Cashmere brands](/demand/global-en/categories/cashmere-brands)
- [Men's suit brands](/demand/global-en/categories/mens-suit-brands)

## Top polo shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, J.Crew was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. J.Crew is the fourth most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ralph Lauren | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lacoste | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Peter Millar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| J.Crew | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Uniqlo | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Sunspel | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brooks Brothers | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fred Perry | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hugo Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tommy Hilfiger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Psycho Bunny | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Original Penguin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about polo shirt brands

- Asked ChatGPT "Which polo shirt brand should I buy?": 1. Lacoste, 2. Ralph Lauren, 3. Uniqlo, 4. J.Crew
- Asked ChatGPT "What are the best polo shirt brands?": 1. Lacoste, 2. Ralph Lauren, 3. J.Crew, 4. Sunspel, 5. Brooks Brothers, 6. Fred Perry, 7. Uniqlo
- Asked ChatGPT "What's the best polo shirt brand for men?": 1. Ralph Lauren, 2. Lacoste, 3. Peter Millar, 4. J.Crew, 5. Uniqlo
- Searched Google, AI Overview "polo shirts": named none of the brands we track
- Searched Google, AI Overview "mens polo shirts": 1. Peter Millar, 2. Ralph Lauren

Not named in any answer: Hugo Boss, Tommy Hilfiger, Psycho Bunny and Original Penguin.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for J.Crew changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for J.Crew worldwide fell from 21.2K to 11.7K.
- Across the 12 months ending September 2026, J.Crew’s share of searches among polo shirt brands worldwide held steady, from 0.32% to 0.48%.
- Across the 12 months ending September 2026, J.Crew’s share of searches among cashmere brands worldwide decreased from 8.6% to 5.4%.
- Across the 12 months ending September 2026, J.Crew’s share of searches among cashmere brands worldwide peaked at 8.6% in October 2025 and was lowest at 3.2% in June 2026.
- Across the 12 months ending September 2026, J.Crew fell from 5th to 8th among cashmere brands worldwide.

## How did search popularity change for polo shirt brands worldwide in September 2026?

- In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%.
- In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%.
- In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%.
- Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026.
- Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026.
- Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.

## How did search popularity change for cashmere brands worldwide in September 2026?

- In September 2026, Jumper 1234 overtook White + Warren and 5 others to rank 6th among cashmere brands worldwide, with 5.5% of the searches.
- In September 2026, Quince gained share of searches among cashmere brands worldwide, from 4.9% to 6.7%.
- In September 2026, J.Crew gained share of searches among cashmere brands worldwide, from 4.3% to 5.4%.
- In September 2026, White + Warren gained share of searches among cashmere brands worldwide, from 4.9% to 5.5%.
- In September 2026, Johnstons of Elgin lost share of searches among cashmere brands worldwide, from 24.5% to 22.4%.
- In September 2026, N.Peal lost share of searches among cashmere brands worldwide, from 20.1% to 18.3%.

## How did search popularity change for men's suit brands worldwide in September 2026?

- In September 2026, Jos. A. Bank overtook Moss and Suitsupply to rank 5th among men's suit brands worldwide, with 6% of the searches.
- In September 2026, Hockerty gained share of searches among men's suit brands worldwide, from 18.1% to 24.5%.
- In September 2026, Suitsupply lost share of searches among men's suit brands worldwide, from 6.6% to 3.3%.
- In September 2026, Hugo Boss lost share of searches among men's suit brands worldwide, from 33% to 30%.
- In September 2026, Men's Wearhouse lost share of searches among men's suit brands worldwide, from 9.9% to 9%.
- In September 2026, Indochino lost share of searches among men's suit brands worldwide, from 6.6% to 6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Polo shirt brands | 1K | 0.32% | 12 |
| Nov 2025 | Polo shirt brands | 1K | 0.28% | 12 |
| Dec 2025 | Polo shirt brands | 1K | 0.24% | 12 |
| Jan 2026 | Polo shirt brands | 880 | 0.31% | 12 |
| Feb 2026 | Polo shirt brands | 1K | 0.31% | 12 |
| Mar 2026 | Polo shirt brands | 1.9K | 0.47% | 12 |
| Apr 2026 | Polo shirt brands | 1.9K | 0.38% | 12 |
| May 2026 | Polo shirt brands | 2.4K | 0.4% | 12 |
| Jun 2026 | Polo shirt brands | 2.4K | 0.4% | 12 |
| Jul 2026 | Polo shirt brands | 2.4K | 0.44% | 12 |
| Aug 2026 | Polo shirt brands | 2.4K | 0.5% | 12 |
| Sep 2026 | Polo shirt brands | 1.9K | 0.48% | 12 |
| Oct 2025 | Cashmere brands | 20.2K | 8.6% | 5 |
| Nov 2025 | Cashmere brands | 24.2K | 7.2% | 6 |
| Dec 2025 | Cashmere brands | 24.2K | 7% | 6 |
| Jan 2026 | Cashmere brands | 14.7K | 5.9% | 6 |
| Feb 2026 | Cashmere brands | 11.7K | 7.3% | 5 |
| Mar 2026 | Cashmere brands | 6K | 3.6% | 7 |
| Apr 2026 | Cashmere brands | 5.3K | 4.1% | 8 |
| May 2026 | Cashmere brands | 4.3K | 3.5% | 8 |
| Jun 2026 | Cashmere brands | 3.5K | 3.2% | 8 |
| Jul 2026 | Cashmere brands | 4.3K | 3.6% | 9 |
| Aug 2026 | Cashmere brands | 5.8K | 4.3% | 7 |
| Sep 2026 | Cashmere brands | 9.8K | 5.4% | 8 |
| Oct 2025 | Men's suit brands | — | — | — |
| Nov 2025 | Men's suit brands | — | — | — |
| Dec 2025 | Men's suit brands | — | — | — |
| Jan 2026 | Men's suit brands | — | — | — |
| Feb 2026 | Men's suit brands | — | — | — |
| Mar 2026 | Men's suit brands | — | — | — |
| Apr 2026 | Men's suit brands | — | — | — |
| May 2026 | Men's suit brands | — | — | — |
| Jun 2026 | Men's suit brands | — | — | — |
| Jul 2026 | Men's suit brands | — | — | — |
| Aug 2026 | Men's suit brands | — | — | — |
| Sep 2026 | Men's suit brands | — | — | — |

## How are J.Crew’s branded searches counted?

Brandwave collects information about searches that people make online using J.Crew’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “j crew cashmere”
- “j crew cashmere sweater”
- “j crew polo”
- “j crew suits”
- “j.crew ludlow suit”

## Which polo shirt brands compete with J.Crew?

- [Ralph Lauren](/demand/global-en/brands/ralph-lauren)
- [Fred Perry](/demand/global-en/brands/fred-perry)
- [Lacoste](/demand/global-en/brands/lacoste)
- [Peter Millar](/demand/global-en/brands/peter-millar)
- [Hugo Boss](/demand/global-en/brands/hugo-boss)
- [Tommy Hilfiger](/demand/global-en/brands/tommy-hilfiger)
- [Sunspel](/demand/global-en/brands/sunspel): Head-to-head: /demand/global-en/compare/j-crew-vs-sunspel
- [Brooks Brothers](/demand/global-en/brands/brooks-brothers): Head-to-head: /demand/global-en/compare/brooks-brothers-vs-j-crew
- [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/j-crew-vs-uniqlo
- [Psycho Bunny](/demand/global-en/brands/psycho-bunny): Head-to-head: /demand/global-en/compare/j-crew-vs-psycho-bunny
- [Original Penguin](/demand/global-en/brands/original-penguin): Head-to-head: /demand/global-en/compare/j-crew-vs-original-penguin

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "J.Crew: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/j-crew

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/j-crew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.