---
title: "IXL: search popularity worldwide"
description: "IXL is an online practice platform for maths, English and other school subjects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ixl-learning"
publisher: "Brandwave"
---

# IXL: search popularity worldwide

IXL is an online practice platform for maths, English and other school subjects. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IXL
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among maths practice platforms**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Maths practice platforms | 3 | 2.5% | 311K |

- [Maths practice platforms](/demand/global-en/categories/maths-practice-platforms)

## Top maths practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IXL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IXL is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Khan Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| IXL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Brilliant | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Prodigy | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Math Academy | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mathletics | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mathseeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about maths practice platforms

- Asked ChatGPT "Which maths practice platform should I use?": 1. Khan Academy, 2. IXL, 3. Brilliant, 4. Math Academy
- Asked ChatGPT "What are the best maths practice platforms?": 1. Khan Academy, 2. IXL, 3. Brilliant, 4. Mathletics
- Asked ChatGPT "What's the best maths practice platform for kids practice?": 1. Khan Academy, 2. Prodigy, 3. IXL
- Searched Google, AI Overview "online maths practice": 1. Khan Academy, 2. IXL
- Searched Google, AI Overview "maths learning platform": 1. Khan Academy, 2. Brilliant, 3. Prodigy, 4. Math Academy

Not named in any answer: Mathseeds.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for IXL changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for IXL worldwide held steady, from 300K to 311K.
- Across the 12 months ending September 2026, IXL’s share of searches among maths practice platforms worldwide peaked at 2.6% in March 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, IXL rose from 4th to 3rd among maths practice platforms worldwide.

## How did search popularity change for maths practice platforms worldwide in September 2026?

- In September 2026, IXL gained share of searches among maths practice platforms worldwide, from 1.5% to 2.5%.
- In September 2026, Mathletics gained share of searches among maths practice platforms worldwide, from 4.5% to 5.5%.
- In September 2026, Khan Academy lost share of searches among maths practice platforms worldwide, from 92.3% to 89.9%.
- In September 2026, Mathseeds rose from 6th to 5th among maths practice platforms worldwide.
- In September 2026, Math Academy fell from 5th to 6th among maths practice platforms worldwide.
- Estimated monthly branded searches for Prodigy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maths practice platforms | 300K | 2.3% | 4 |
| Nov 2025 | Maths practice platforms | 245K | 2.2% | 4 |
| Dec 2025 | Maths practice platforms | 165K | 1.9% | 4 |
| Jan 2026 | Maths practice platforms | 226K | 2.6% | 4 |
| Feb 2026 | Maths practice platforms | 226K | 2.5% | 4 |
| Mar 2026 | Maths practice platforms | 245K | 2.6% | 3 |
| Apr 2026 | Maths practice platforms | 226K | 2.6% | 3 |
| May 2026 | Maths practice platforms | 165K | 2.2% | 4 |
| Jun 2026 | Maths practice platforms | 93.6K | 1.5% | 4 |
| Jul 2026 | Maths practice platforms | 71.7K | 1.1% | 4 |
| Aug 2026 | Maths practice platforms | 151K | 1.5% | 3 |
| Sep 2026 | Maths practice platforms | 311K | 2.5% | 3 |

## How are IXL’s branded searches counted?

Brandwave collects information about searches that people make online using IXL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ixl learning”
- “ixl math”

## Which maths practice platforms compete with IXL?

- [Khan Academy](/demand/global-en/brands/khan-academy): Head-to-head: /demand/global-en/compare/ixl-learning-vs-khan-academy
- [Mathletics](/demand/global-en/brands/mathletics): Head-to-head: /demand/global-en/compare/ixl-learning-vs-mathletics
- [Prodigy](/demand/global-en/brands/prodigy): Head-to-head: /demand/global-en/compare/ixl-learning-vs-prodigy
- [Mathseeds](/demand/global-en/brands/mathseeds): Head-to-head: /demand/global-en/compare/ixl-learning-vs-mathseeds
- [Math Academy](/demand/global-en/brands/math-academy): Head-to-head: /demand/global-en/compare/ixl-learning-vs-math-academy
- [Brilliant](/demand/global-en/brands/brilliant)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IXL: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ixl-learning

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ixl-learning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
