---
title: "Ivory: search popularity and Share of Search worldwide"
description: "Ivory is a soap brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ivory"
publisher: "Brandwave"
---

# Ivory: search popularity and Share of Search worldwide

Ivory is a soap brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ivory
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bar soap brands**: 52%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bar soap brands | 1 | 52% | 550K |

- [Bar soap brands](/demand/global-en/categories/bar-soap-brands)

## How has branded search demand for Ivory changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ivory worldwide held steady at 550K.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide decreased from 53.8% to 52%.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide peaked at 59.4% in March 2026 and was lowest at 52% in August 2026.

## How did search popularity change for bar soap brands worldwide in August 2026?

- In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.
- In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
- Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
- Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bar soap brands | 550K | 53.8% | 1 |
| Nov 2025 | Bar soap brands | 550K | 54.4% | 1 |
| Dec 2025 | Bar soap brands | 550K | 54.4% | 1 |
| Jan 2026 | Bar soap brands | 673K | 55.4% | 1 |
| Feb 2026 | Bar soap brands | 550K | 56.9% | 1 |
| Mar 2026 | Bar soap brands | 673K | 59.4% | 1 |
| Apr 2026 | Bar soap brands | 550K | 52.5% | 1 |
| May 2026 | Bar soap brands | 550K | 52% | 1 |
| Jun 2026 | Bar soap brands | 550K | 53.8% | 1 |
| Jul 2026 | Bar soap brands | 550K | 52.5% | 1 |
| Aug 2026 | Bar soap brands | 550K | 52% | 1 |
| Sep 2026 | Bar soap brands | — | — | — |

## How is Ivory measured?

Brandwave collects information about searches that people make online using Ivory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ivory”

## Which bar soap brands compete with Ivory?

- [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/dettol-vs-ivory
- [Dial](/demand/global-en/brands/dial): Head-to-head: /demand/global-en/compare/dial-vs-ivory
- [Yardley](/demand/global-en/brands/yardley): Head-to-head: /demand/global-en/compare/ivory-vs-yardley
- [Dove](/demand/global-en/brands/dove): Head-to-head: /demand/global-en/compare/dove-vs-ivory

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ivory: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ivory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ivory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.