--- title: "Itron: search popularity and Share of Search worldwide" description: "Itron is a utility technology company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/itron" publisher: "Brandwave" --- # Itron: search popularity and Share of Search worldwide Itron is a utility technology company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Itron - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among smart grid platforms**: 0.89% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart grid platforms | 5 | 0.89% | 18.1K | | Utilities software | 5 | 2.2% | 18.1K | | Utility customer information systems | 3 | 9.8% | 18.1K | | Utility billing software | 3 | 10.2% | 18.1K | - [Smart grid platforms](/demand/global-en/categories/smart-grid-platforms) - [Utilities software](/demand/global-en/categories/utilities-software) - [Utility customer information systems](/demand/global-en/categories/utility-customer-information-systems) - [Utility billing software](/demand/global-en/categories/utility-billing-software) ## How has branded search demand for Itron changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Itron worldwide fell from 22.2K to 18.1K. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among smart grid platforms worldwide held steady, from 1.1% to 0.89%. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide decreased from 4.9% to 2.2%. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide peaked at 5.6% in February 2026 and was lowest at 2.2% in August 2026. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility customer information systems worldwide decreased from 13.9% to 9.8%. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility customer information systems worldwide peaked at 15.2% in April 2026 and was lowest at 9.8% in August 2026. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility billing software worldwide decreased from 14.7% to 10.2%. - Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility billing software worldwide peaked at 16.2% in April 2026 and was lowest at 10.2% in August 2026. ## How did search popularity change for smart grid platforms worldwide in August 2026? - In August 2026, Siemens gained estimated Share of Search among smart grid platforms worldwide, from 59% to 60.3%. - In August 2026, Schneider Electric gained estimated Share of Search among smart grid platforms worldwide, from 26.6% to 27.2%. - In August 2026, GE Vernova lost estimated Share of Search among smart grid platforms worldwide, from 12.3% to 10.3%. - Estimated monthly branded searches for Itron worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Landis+Gyr worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for utilities software worldwide in August 2026? - In August 2026, Sensus overtook Hansen to take the highest estimated Share of Search among utilities software worldwide, at 54.5%. - In August 2026, SAP Concur lost estimated Share of Search among utilities software worldwide, from 51.2% to 26.7%. - In August 2026, Hansen lost estimated Share of Search among utilities software worldwide, from 21% to 13.3%. - In August 2026, Landis+Gyr lost estimated Share of Search among utilities software worldwide, from 6.3% to 3.3%. - In August 2026, Itron lost estimated Share of Search among utilities software worldwide, from 4.2% to 2.2%. - Estimated monthly branded searches for Oracle Utilities worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026. ## How did search popularity change for utility customer information systems worldwide in August 2026? - In August 2026, Robert Harris gained estimated Share of Search among utility customer information systems worldwide, from 43.8% to 53.7%. - In August 2026, Sally Hansen lost estimated Share of Search among utility customer information systems worldwide, from 32.5% to 26.8%. - In August 2026, Itron lost estimated Share of Search among utility customer information systems worldwide, from 11.9% to 9.8%. - In August 2026, VertexOne lost estimated Share of Search among utility customer information systems worldwide, from 6.5% to 5.4%. - In August 2026, Oracle Health lost estimated Share of Search among utility customer information systems worldwide, from 5.3% to 4.4%. ## How did search popularity change for utility billing software worldwide in August 2026? - In August 2026, Robert Harris gained estimated Share of Search among utility billing software worldwide, from 46% to 56%. - In August 2026, Sally Hansen lost estimated Share of Search among utility billing software worldwide, from 34.2% to 27.9%. - In August 2026, Itron lost estimated Share of Search among utility billing software worldwide, from 12.5% to 10.2%. - In August 2026, VertexOne lost estimated Share of Search among utility billing software worldwide, from 6.8% to 5.6%. - Estimated monthly branded searches for Cayenta worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart grid platforms | 22.2K | 1.1% | 5 | | Nov 2025 | Smart grid platforms | 22.2K | 0.98% | 5 | | Dec 2025 | Smart grid platforms | 18.1K | 0.94% | 5 | | Jan 2026 | Smart grid platforms | 18.1K | 0.89% | 5 | | Feb 2026 | Smart grid platforms | 22.2K | 1.1% | 5 | | Mar 2026 | Smart grid platforms | 22.2K | 1% | 5 | | Apr 2026 | Smart grid platforms | 22.2K | 1.1% | 5 | | May 2026 | Smart grid platforms | 18.1K | 0.89% | 5 | | Jun 2026 | Smart grid platforms | 18.1K | 0.87% | 5 | | Jul 2026 | Smart grid platforms | 18.1K | 0.87% | 5 | | Aug 2026 | Smart grid platforms | 18.1K | 0.89% | 5 | | Sep 2026 | Smart grid platforms | — | — | — | | Oct 2025 | Utilities software | 22.2K | 4.9% | 5 | | Nov 2025 | Utilities software | 22.2K | 5.5% | 5 | | Dec 2025 | Utilities software | 18.1K | 4.7% | 5 | | Jan 2026 | Utilities software | 18.1K | 3.9% | 5 | | Feb 2026 | Utilities software | 22.2K | 5.6% | 5 | | Mar 2026 | Utilities software | 22.2K | 4.9% | 5 | | Apr 2026 | Utilities software | 22.2K | 4.8% | 5 | | May 2026 | Utilities software | 18.1K | 4.3% | 5 | | Jun 2026 | Utilities software | 18.1K | 3.8% | 5 | | Jul 2026 | Utilities software | 18.1K | 4.2% | 5 | | Aug 2026 | Utilities software | 18.1K | 2.2% | 5 | | Sep 2026 | Utilities software | — | — | — | | Oct 2025 | Utility customer information systems | 22.2K | 13.9% | 3 | | Nov 2025 | Utility customer information systems | 22.2K | 14.2% | 3 | | Dec 2025 | Utility customer information systems | 18.1K | 11.9% | 3 | | Jan 2026 | Utility customer information systems | 18.1K | 11.8% | 3 | | Feb 2026 | Utility customer information systems | 22.2K | 14.2% | 3 | | Mar 2026 | Utility customer information systems | 22.2K | 13.8% | 3 | | Apr 2026 | Utility customer information systems | 22.2K | 15.2% | 3 | | May 2026 | Utility customer information systems | 18.1K | 11.2% | 3 | | Jun 2026 | Utility customer information systems | 18.1K | 11.1% | 3 | | Jul 2026 | Utility customer information systems | 18.1K | 11.9% | 3 | | Aug 2026 | Utility customer information systems | 18.1K | 9.8% | 3 | | Sep 2026 | Utility customer information systems | — | — | — | | Oct 2025 | Utility billing software | 22.2K | 14.7% | 3 | | Nov 2025 | Utility billing software | 22.2K | 15% | 3 | | Dec 2025 | Utility billing software | 18.1K | 12.5% | 3 | | Jan 2026 | Utility billing software | 18.1K | 12.5% | 3 | | Feb 2026 | Utility billing software | 22.2K | 15.1% | 3 | | Mar 2026 | Utility billing software | 22.2K | 14.9% | 3 | | Apr 2026 | Utility billing software | 22.2K | 16.2% | 3 | | May 2026 | Utility billing software | 18.1K | 11.8% | 3 | | Jun 2026 | Utility billing software | 18.1K | 11.6% | 3 | | Jul 2026 | Utility billing software | 18.1K | 12.5% | 3 | | Aug 2026 | Utility billing software | 18.1K | 10.2% | 3 | | Sep 2026 | Utility billing software | — | — | — | ## How is Itron measured? Brandwave collects information about searches that people make online using Itron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “itron” ## Which smart grid platforms compete with Itron? - [Siemens](/demand/global-en/brands/siemens): Head-to-head: /demand/global-en/compare/itron-vs-siemens - [Schneider Electric](/demand/global-en/brands/schneider-electric): Head-to-head: /demand/global-en/compare/itron-vs-schneider-electric - [GE Vernova](/demand/global-en/brands/ge-vernova): Head-to-head: /demand/global-en/compare/ge-vernova-vs-itron - [Landis+Gyr](/demand/global-en/brands/landis-gyr): Head-to-head: /demand/global-en/compare/itron-vs-landis-gyr ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Itron: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/itron This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/itron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.