---
title: "ITO EN: search popularity worldwide"
description: "ITO EN makes green tea, including matcha. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ito-en"
publisher: "Brandwave"
---

# ITO EN: search popularity worldwide

ITO EN makes green tea, including matcha. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ITO EN
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among matcha brands**: 3.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Matcha brands | 7 | 3.9% | 8.1K |

- [Matcha brands](/demand/global-en/categories/matcha-tea-brands)

## How has branded search demand for ITO EN changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for ITO EN worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, ITO EN’s share of searches among matcha brands worldwide held steady, from 3.8% to 3.9%.

## How did search popularity change for matcha brands worldwide in September 2026?

- In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
- In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
- In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.
- In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%.
- In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.
- In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Matcha brands | 9.9K | 3.8% | 7 |
| Nov 2025 | Matcha brands | 9.9K | 4% | 7 |
| Dec 2025 | Matcha brands | 8.1K | 3.9% | 7 |
| Jan 2026 | Matcha brands | 8.1K | 3.6% | 7 |
| Feb 2026 | Matcha brands | 6.6K | 3.6% | 8 |
| Mar 2026 | Matcha brands | 8.1K | 3.3% | 8 |
| Apr 2026 | Matcha brands | 8.1K | 3.4% | 8 |
| May 2026 | Matcha brands | 8.1K | 3% | 8 |
| Jun 2026 | Matcha brands | 8.1K | 3.5% | 8 |
| Jul 2026 | Matcha brands | 8.1K | 3.4% | 8 |
| Aug 2026 | Matcha brands | 8.1K | 3.5% | 8 |
| Sep 2026 | Matcha brands | 8.1K | 3.9% | 7 |

## How are ITO EN’s branded searches counted?

Brandwave collects information about searches that people make online using ITO EN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ito en matcha”

## Which matcha brands compete with ITO EN?

- [Marukyu Koyamaen](/demand/global-en/brands/marukyu-koyamaen)
- [Matchaful](/demand/global-en/brands/matchaful)
- [Rocky’s Matcha](/demand/global-en/brands/rockys-matcha)
- [Ippodo](/demand/global-en/brands/ippodo): Head-to-head: /demand/global-en/compare/ippodo-vs-ito-en
- [Naoki](/demand/global-en/brands/naoki-matcha): Head-to-head: /demand/global-en/compare/ito-en-vs-naoki-matcha
- [Jade Leaf](/demand/global-en/brands/jade-leaf): Head-to-head: /demand/global-en/compare/ito-en-vs-jade-leaf
- [Aiya](/demand/global-en/brands/aiya): Head-to-head: /demand/global-en/compare/aiya-vs-ito-en
- [Mizuba](/demand/global-en/brands/mizuba): Head-to-head: /demand/global-en/compare/ito-en-vs-mizuba
- [DoMatcha](/demand/global-en/brands/domatcha)
- [Pique](/demand/global-en/brands/pique-life)
- [Encha](/demand/global-en/brands/encha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ITO EN: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ito-en

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ito-en. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.