---
title: "ITM: search popularity and Share of Search worldwide"
description: "ITM is a DIY or building supplies retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/itm"
publisher: "Brandwave"
---

# ITM: search popularity and Share of Search worldwide

ITM is a DIY or building supplies retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ITM
- **Owned by**: INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among timber merchant brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Timber merchant brands | 4 | 2.6% | 165K |

- [Timber merchant brands](/demand/global-en/categories/timber-merchant-brands)

## How has branded search demand for ITM changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ITM worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.6% in December 2025.

## How did search popularity change for timber merchant brands worldwide in August 2026?

- In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.
- In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.
- In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%.
- Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timber merchant brands | 201K | 2.3% | 4 |
| Nov 2025 | Timber merchant brands | 201K | 2.1% | 4 |
| Dec 2025 | Timber merchant brands | 165K | 1.6% | 4 |
| Jan 2026 | Timber merchant brands | 201K | 2.4% | 4 |
| Feb 2026 | Timber merchant brands | 201K | 2.8% | 4 |
| Mar 2026 | Timber merchant brands | 165K | 2.3% | 4 |
| Apr 2026 | Timber merchant brands | 201K | 2.8% | 4 |
| May 2026 | Timber merchant brands | 201K | 3.1% | 4 |
| Jun 2026 | Timber merchant brands | 201K | 3.4% | 4 |
| Jul 2026 | Timber merchant brands | 165K | 2.8% | 4 |
| Aug 2026 | Timber merchant brands | 165K | 2.6% | 4 |
| Sep 2026 | Timber merchant brands | — | — | — |

## How is ITM measured?

Brandwave collects information about searches that people make online using ITM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “itm”

## Which timber merchant brands compete with ITM?

- [Bunnings](/demand/global-en/brands/bunnings): Head-to-head: /demand/global-en/compare/bunnings-vs-itm
- [Carters](/demand/global-en/brands/carters): Head-to-head: /demand/global-en/compare/carters-vs-itm
- [Mitre 10](/demand/global-en/brands/mitre-10): Head-to-head: /demand/global-en/compare/itm-vs-mitre-10
- [PlaceMakers](/demand/global-en/brands/placemakers): Head-to-head: /demand/global-en/compare/itm-vs-placemakers

## Who owns ITM?

ITM is owned by INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED. Brandwave does not track any other brands owned by INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns ITM?

ITM is owned by INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED. Brandwave does not track any other brands owned by INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED.

## Cite this page

Brandwave. "ITM: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/itm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/itm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.