---
title: "Ithaca: search popularity and Share of Search worldwide"
description: "Ithaca is hummus brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ithaca"
publisher: "Brandwave"
---

# Ithaca: search popularity and Share of Search worldwide

Ithaca is hummus brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ithaca
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hummus brands**: 20.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hummus brands | 2 | 20.5% | 368K |

- [Hummus brands](/demand/global-en/categories/hummus-brands)

## How has branded search demand for Ithaca changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ithaca worldwide rose from 165K to 368K.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide increased from 7.6% to 20.5%.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide peaked at 28% in July 2026 and was lowest at 5.3% in December 2025.
- Across the 11 months ending August 2026, Ithaca rose from 3rd to 2nd among hummus brands worldwide.

## How did search popularity change for hummus brands worldwide in August 2026?

- In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%.
- In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.
- In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.
- In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hummus brands | 165K | 7.6% | 3 |
| Nov 2025 | Hummus brands | 135K | 6.2% | 3 |
| Dec 2025 | Hummus brands | 135K | 5.3% | 3 |
| Jan 2026 | Hummus brands | 165K | 8.9% | 2 |
| Feb 2026 | Hummus brands | 135K | 7.4% | 3 |
| Mar 2026 | Hummus brands | 165K | 8.9% | 2 |
| Apr 2026 | Hummus brands | 165K | 10.6% | 2 |
| May 2026 | Hummus brands | 201K | 12.3% | 2 |
| Jun 2026 | Hummus brands | 201K | 12.6% | 2 |
| Jul 2026 | Hummus brands | 550K | 28% | 2 |
| Aug 2026 | Hummus brands | 368K | 20.5% | 2 |
| Sep 2026 | Hummus brands | — | — | — |

## How is Ithaca measured?

Brandwave collects information about searches that people make online using Ithaca’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ithaca”

## Which hummus brands compete with Ithaca?

- [Waitrose](/demand/global-en/brands/waitrose): Head-to-head: /demand/global-en/compare/ithaca-vs-waitrose
- [Cauldron](/demand/global-en/brands/cauldron): Head-to-head: /demand/global-en/compare/cauldron-vs-ithaca
- [Sabra](/demand/global-en/brands/sabra): Head-to-head: /demand/global-en/compare/ithaca-vs-sabra
- [Nush](/demand/global-en/brands/nush): Head-to-head: /demand/global-en/compare/ithaca-vs-nush

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ithaca: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ithaca

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ithaca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.