--- title: "italki: search popularity worldwide" description: "An online marketplace for one-to-one language lessons with tutors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/italki" publisher: "Brandwave" --- # italki: search popularity worldwide An online marketplace for one-to-one language lessons with tutors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: italki - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among language learning apps**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Language learning apps | 3 | 2.4% | 246K | - [Language learning apps](/demand/global-en/categories/language-learning-apps) ## Top language learning apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, italki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. italki is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Duolingo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Babbel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Busuu | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pimsleur | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | italki | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Memrise | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mondly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about language learning apps - Asked ChatGPT "Which language learning app should I use?": 1. Duolingo, 2. Babbel, 3. Busuu, 4. Pimsleur - Asked ChatGPT "What are the best language learning apps?": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. Busuu, 5. Memrise, 6. italki - Asked ChatGPT "What's the best language learning app for learning a language?": 1. Duolingo, 2. Babbel, 3. Busuu, 4. Pimsleur, 5. italki - Searched Google, AI Overview "language learning apps": 1. Duolingo, 2. Babbel, 3. Pimsleur, 4. italki - Searched Google, AI Overview "learn spanish app": 1. Duolingo, 2. Babbel, 3. Busuu, 4. italki Not named in any answer: Mondly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for italki changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for italki worldwide held steady at 246K. - Across the 12 months ending September 2026, italki’s share of searches among language learning apps worldwide peaked at 3.4% in July 2026 and was lowest at 2.3% in December 2025. - Across the 12 months ending September 2026, italki rose from 4th to 3rd among language learning apps worldwide. ## How did search popularity change for language learning apps worldwide in September 2026? - In September 2026, Duolingo gained share of searches among language learning apps worldwide, from 89.9% to 90.8%. - In September 2026, Busuu rose from 3rd to 2nd among language learning apps worldwide. - In September 2026, italki fell from 2nd to 3rd among language learning apps worldwide. - Estimated monthly branded searches for Memrise worldwide fell 44.7% over 12 measured months, from 212K to 117K in September 2026. - Estimated monthly branded searches for Babbel worldwide fell 32.5% over 12 measured months, from 270K to 182K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Language learning apps | 246K | 2.4% | 4 | | Nov 2025 | Language learning apps | 246K | 2.8% | 5 | | Dec 2025 | Language learning apps | 201K | 2.3% | 4 | | Jan 2026 | Language learning apps | 301K | 3.4% | 3 | | Feb 2026 | Language learning apps | 246K | 2.9% | 3 | | Mar 2026 | Language learning apps | 246K | 2.8% | 4 | | Apr 2026 | Language learning apps | 246K | 2.9% | 2 | | May 2026 | Language learning apps | 246K | 2.9% | 2 | | Jun 2026 | Language learning apps | 246K | 2.9% | 2 | | Jul 2026 | Language learning apps | 246K | 3.4% | 2 | | Aug 2026 | Language learning apps | 246K | 2.9% | 2 | | Sep 2026 | Language learning apps | 246K | 2.4% | 3 | ## How are italki’s branded searches counted? Brandwave collects information about searches that people make online using italki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “italki” ## Which language learning apps compete with italki? - [Duolingo](/demand/global-en/brands/duolingo): Head-to-head: /demand/global-en/compare/duolingo-vs-italki - [Busuu](/demand/global-en/brands/busuu): Head-to-head: /demand/global-en/compare/busuu-vs-italki - [Babbel](/demand/global-en/brands/babbel): Head-to-head: /demand/global-en/compare/babbel-vs-italki - [Memrise](/demand/global-en/brands/memrise): Head-to-head: /demand/global-en/compare/italki-vs-memrise - [Pimsleur](/demand/global-en/brands/pimsleur): Head-to-head: /demand/global-en/compare/italki-vs-pimsleur - [Mondly](/demand/global-en/brands/mondly) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "italki: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/italki This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/italki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.