--- title: "iSpot: search popularity and Share of Search worldwide" description: "iSpot is a connected-TV measurement platform that helps marketing teams assess TV audiences, ad delivery, and cross-screen outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ispot" publisher: "Brandwave" --- # iSpot: search popularity and Share of Search worldwide iSpot is a connected-TV measurement platform that helps marketing teams assess TV audiences, ad delivery, and cross-screen outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iSpot - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among connected TV measurement platforms**: 39.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Connected TV measurement platforms | 2 | 39.8% | 14.8K | - [Connected TV measurement platforms](/demand/global-en/categories/connected-tv-measurement-platforms) ## How has branded search demand for iSpot changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for iSpot worldwide fell from 18.1K to 14.8K. - Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 40.3% to 39.8%. - Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 45.1% in June 2026 and was lowest at 35.4% in January 2026. ## How did search popularity change for connected TV measurement platforms worldwide in August 2026? - In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9%. - In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 5.9% to 8%. - In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 44.2% to 39.8%. - In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 13.3% to 12%. - Estimated monthly branded searches for Tatari worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Connected TV measurement platforms | 18.1K | 40.3% | 2 | | Nov 2025 | Connected TV measurement platforms | 18.1K | 44% | 1 | | Dec 2025 | Connected TV measurement platforms | 14.8K | 43.4% | 1 | | Jan 2026 | Connected TV measurement platforms | 14.8K | 35.4% | 2 | | Feb 2026 | Connected TV measurement platforms | 14.8K | 38.5% | 2 | | Mar 2026 | Connected TV measurement platforms | 14.8K | 35.5% | 2 | | Apr 2026 | Connected TV measurement platforms | 14.8K | 38.6% | 2 | | May 2026 | Connected TV measurement platforms | 14.8K | 40.3% | 2 | | Jun 2026 | Connected TV measurement platforms | 18.1K | 45.1% | 1 | | Jul 2026 | Connected TV measurement platforms | 14.8K | 44.2% | 1 | | Aug 2026 | Connected TV measurement platforms | 14.8K | 39.8% | 2 | | Sep 2026 | Connected TV measurement platforms | — | — | — | ## How is iSpot measured? Brandwave collects information about searches that people make online using iSpot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ispot.tv” ## Which connected TV measurement platforms compete with iSpot? - [Comscore](/demand/global-en/brands/comscore): Head-to-head: /demand/global-en/compare/comscore-vs-ispot - [Innovid](/demand/global-en/brands/innovid): Head-to-head: /demand/global-en/compare/innovid-vs-ispot - [VideoAmp](/demand/global-en/brands/videoamp): Head-to-head: /demand/global-en/compare/ispot-vs-videoamp - [Tatari](/demand/global-en/brands/tatari): Head-to-head: /demand/global-en/compare/ispot-vs-tatari ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "iSpot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ispot This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ispot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.