--- title: "ISLE: search popularity worldwide" description: "ISLE makes paddle boards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/isle-boards" publisher: "Brandwave" --- # ISLE: search popularity worldwide ISLE makes paddle boards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ISLE - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among inflatable paddle board brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Inflatable paddle board brands | 4 | 3.7% | 3.8K | | Paddleboard brands | 4 | 4.7% | 3.8K | - [Inflatable paddle board brands](/demand/global-en/categories/inflatable-paddle-board-brands) - [Paddleboard brands](/demand/global-en/categories/paddleboard-brands) ## Top inflatable paddle board brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ISLE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ISLE is the joint most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ISLE | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | BOTE | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | iRocker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Red Paddle Co | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bluefin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Body Glove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about inflatable paddle board brands - Asked ChatGPT "Which inflatable paddle board brand should I buy?": 1. ISLE, 2. iRocker, 3. BOTE, 4. Red Paddle Co - Asked ChatGPT "What are the best inflatable paddle board brands?": 1. Red Paddle Co, 2. BOTE, 3. iRocker, 4. ISLE - Asked ChatGPT "What's the best inflatable paddle board brand for calm water?": 1. ISLE, 2. iRocker, 3. BOTE, 4. Red Paddle Co - Searched Google, AI Overview "best inflatable paddle board": 1. BOTE, 2. ISLE - Searched Google, AI Overview "portable paddle board": named none of the brands we track Not named in any answer: Bluefin and Body Glove. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for ISLE changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ISLE worldwide rose from 2.2K to 3.8K. - Across the 12 months ending September 2026, ISLE’s share of searches among inflatable paddle board brands worldwide increased from 2.1% to 3.7%. - Across the 12 months ending September 2026, ISLE’s share of searches among inflatable paddle board brands worldwide peaked at 11% in July 2026 and was lowest at 1.2% in January 2026. - Across the 12 months ending September 2026, ISLE rose from 5th to 4th among inflatable paddle board brands worldwide. - Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide increased from 3% to 4.7%. - Across the 12 months ending September 2026, ISLE’s share of searches among paddleboard brands worldwide peaked at 13.3% in July 2026 and was lowest at 2.1% in January 2026. ## How did search popularity change for inflatable paddle board brands worldwide in September 2026? - In September 2026, Bluefin gained share of searches among inflatable paddle board brands worldwide, from 51.1% to 59.2%. - In September 2026, Body Glove gained share of searches among inflatable paddle board brands worldwide, from 22.8% to 26.5%. - In September 2026, ISLE lost share of searches among inflatable paddle board brands worldwide, from 8.5% to 3.7%. - In September 2026, Red Paddle Co lost share of searches among inflatable paddle board brands worldwide, from 10.6% to 5.9%. - In September 2026, iRocker lost share of searches among inflatable paddle board brands worldwide, from 3% to 1.9%. - In September 2026, BOTE lost share of searches among inflatable paddle board brands worldwide, from 4% to 2.9%. ## How did search popularity change for paddleboard brands worldwide in September 2026? - In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%. - In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%. - In September 2026, Red Paddle Co lost share of searches among paddleboard brands worldwide, from 12.2% to 7.4%. - In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%. - In September 2026, iRocker lost share of searches among paddleboard brands worldwide, from 3.5% to 2.3%. - Estimated monthly branded searches for BOTE worldwide rose 25.4% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Inflatable paddle board brands | 2.2K | 2.1% | 5 | | Nov 2025 | Inflatable paddle board brands | 2.5K | 2.7% | 4 | | Dec 2025 | Inflatable paddle board brands | 2.1K | 1.6% | 5 | | Jan 2026 | Inflatable paddle board brands | 2.2K | 1.2% | 5 | | Feb 2026 | Inflatable paddle board brands | 3K | 3.2% | 4 | | Mar 2026 | Inflatable paddle board brands | 4.5K | 3.8% | 4 | | Apr 2026 | Inflatable paddle board brands | 5.4K | 4.7% | 5 | | May 2026 | Inflatable paddle board brands | 10K | 7.6% | 3 | | Jun 2026 | Inflatable paddle board brands | 14.5K | 10.1% | 4 | | Jul 2026 | Inflatable paddle board brands | 18.4K | 11% | 4 | | Aug 2026 | Inflatable paddle board brands | 12.3K | 8.5% | 4 | | Sep 2026 | Inflatable paddle board brands | 3.8K | 3.7% | 4 | | Oct 2025 | Paddleboard brands | 2.2K | 3% | 4 | | Nov 2025 | Paddleboard brands | 2.5K | 3.9% | 4 | | Dec 2025 | Paddleboard brands | 2.1K | 2.8% | 4 | | Jan 2026 | Paddleboard brands | 2.2K | 2.1% | 4 | | Feb 2026 | Paddleboard brands | 3K | 4.7% | 4 | | Mar 2026 | Paddleboard brands | 4.5K | 5.6% | 4 | | Apr 2026 | Paddleboard brands | 5.4K | 6.3% | 4 | | May 2026 | Paddleboard brands | 10K | 10.2% | 2 | | Jun 2026 | Paddleboard brands | 14.5K | 12.7% | 3 | | Jul 2026 | Paddleboard brands | 18.4K | 13.3% | 3 | | Aug 2026 | Paddleboard brands | 12.3K | 9.8% | 4 | | Sep 2026 | Paddleboard brands | 3.8K | 4.7% | 4 | ## How are ISLE’s branded searches counted? Brandwave collects information about searches that people make online using ISLE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “isle paddle board” - “isle sup” ## Which inflatable paddle board brands compete with ISLE? - [Bluefin](/demand/global-en/brands/bluefin): Head-to-head: /demand/global-en/compare/bluefin-vs-isle-boards - [Body Glove](/demand/global-en/brands/body-glove): Head-to-head: /demand/global-en/compare/body-glove-vs-isle-boards - [Red Paddle Co](/demand/global-en/brands/red-paddle-co): Head-to-head: /demand/global-en/compare/isle-boards-vs-red-paddle-co - [BOTE](/demand/global-en/brands/bote): Head-to-head: /demand/global-en/compare/bote-vs-isle-boards - [iRocker](/demand/global-en/brands/irocker): Head-to-head: /demand/global-en/compare/irocker-vs-isle-boards ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ISLE: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/isle-boards This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/isle-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.