--- title: "Irwin: search popularity and Share of Search worldwide" description: "Irwin makes hand tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/irwin" publisher: "Brandwave" --- # Irwin: search popularity and Share of Search worldwide Irwin makes hand tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Irwin - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among saw blade brands**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Saw blade brands | 6 | 0.18% | 4.4K | | Investor relations platforms | 3 | 0.86% | 4.4K | | Hand tool brands | 4 | 1% | 4.4K | | Taps and dies brands | 5 | 1.7% | 4.4K | | Workbench vice brands | 4 | 2.1% | 4.4K | - [Saw blade brands](/demand/global-en/categories/saw-blade-brands) - [Investor relations platforms](/demand/global-en/categories/investor-relations-platforms) - [Hand tool brands](/demand/global-en/categories/hand-tool-brands) - [Taps and dies brands](/demand/global-en/categories/taps-and-dies-brands) - [Workbench vice brands](/demand/global-en/categories/workbench-vice-brands) ## How has branded search demand for Irwin changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among saw blade brands worldwide held steady, from 0.22% to 0.18%. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among investor relations platforms worldwide held steady, from 1.3% to 0.86%. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands worldwide held steady, from 1.4% to 1%. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among taps and dies brands worldwide decreased from 3.2% to 1.7%. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among taps and dies brands worldwide peaked at 3.2% in October 2025 and was lowest at 1.2% in March 2026. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among workbench vice brands worldwide decreased from 4% to 2.1%. - Across the 11 months ending August 2026, Irwin’s estimated Share of Search among workbench vice brands worldwide peaked at 4.2% in December 2025 and was lowest at 1.3% in March 2026. ## How did search popularity change for saw blade brands worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%. - In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%. - In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%. - In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%. - Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. ## How did search popularity change for investor relations platforms worldwide in August 2026? - Estimated monthly branded searches for Notified worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. - Estimated monthly branded searches for Intrado worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## How did search popularity change for hand tool brands worldwide in August 2026? - In August 2026, Crescent gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%. - In August 2026, Knipex gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%. - In August 2026, Bahco lost estimated Share of Search among hand tool brands worldwide, from 9% to 7.5%. - Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026. ## How did search popularity change for taps and dies brands worldwide in August 2026? - In August 2026, Draper gained estimated Share of Search among taps and dies brands worldwide, from 55.8% to 63.8%. - In August 2026, Tracey lost estimated Share of Search among taps and dies brands worldwide, from 13.7% to 10.5%. - In August 2026, Sealey lost estimated Share of Search among taps and dies brands worldwide, from 7.5% to 4.7%. - In August 2026, GearWrench lost estimated Share of Search among taps and dies brands worldwide, from 20.5% to 19.1%. - In August 2026, Irwin lost estimated Share of Search among taps and dies brands worldwide, from 2.2% to 1.7%. - Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## How did search popularity change for workbench vice brands worldwide in August 2026? - In August 2026, Draper gained estimated Share of Search among workbench vice brands worldwide, from 72.3% to 77.3%. - In August 2026, Clarke lost estimated Share of Search among workbench vice brands worldwide, from 17.8% to 15.5%. - In August 2026, Bessey lost estimated Share of Search among workbench vice brands worldwide, from 5.3% to 3.8%. - In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%. - Estimated monthly branded searches for Record worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Saw blade brands | 6.6K | 0.22% | 6 | | Nov 2025 | Saw blade brands | 5.4K | 0.17% | 6 | | Dec 2025 | Saw blade brands | 5.4K | 0.18% | 6 | | Jan 2026 | Saw blade brands | 5.4K | 0.2% | 6 | | Feb 2026 | Saw blade brands | 5.4K | 0.21% | 6 | | Mar 2026 | Saw blade brands | 5.4K | 0.2% | 6 | | Apr 2026 | Saw blade brands | 5.4K | 0.2% | 6 | | May 2026 | Saw blade brands | 5.4K | 0.19% | 6 | | Jun 2026 | Saw blade brands | 4.4K | 0.18% | 6 | | Jul 2026 | Saw blade brands | 4.4K | 0.2% | 6 | | Aug 2026 | Saw blade brands | 4.4K | 0.18% | 6 | | Sep 2026 | Saw blade brands | — | — | — | | Oct 2025 | Investor relations platforms | 6.6K | 1.3% | 3 | | Nov 2025 | Investor relations platforms | 5.4K | 1.2% | 3 | | Dec 2025 | Investor relations platforms | 5.4K | 1.2% | 3 | | Jan 2026 | Investor relations platforms | 5.4K | 0.99% | 3 | | Feb 2026 | Investor relations platforms | 5.4K | 1.3% | 3 | | Mar 2026 | Investor relations platforms | 5.4K | 1.1% | 4 | | Apr 2026 | Investor relations platforms | 5.4K | 1.1% | 3 | | May 2026 | Investor relations platforms | 5.4K | 1.1% | 3 | | Jun 2026 | Investor relations platforms | 4.4K | 0.86% | 3 | | Jul 2026 | Investor relations platforms | 4.4K | 0.86% | 3 | | Aug 2026 | Investor relations platforms | 4.4K | 0.86% | 3 | | Sep 2026 | Investor relations platforms | — | — | — | | Oct 2025 | Hand tool brands | 6.6K | 1.4% | 4 | | Nov 2025 | Hand tool brands | 5.4K | 1.2% | 4 | | Dec 2025 | Hand tool brands | 5.4K | 1.2% | 4 | | Jan 2026 | Hand tool brands | 5.4K | 0.98% | 4 | | Feb 2026 | Hand tool brands | 5.4K | 1.2% | 4 | | Mar 2026 | Hand tool brands | 5.4K | 1.2% | 4 | | Apr 2026 | Hand tool brands | 5.4K | 1.2% | 4 | | May 2026 | Hand tool brands | 5.4K | 1.3% | 4 | | Jun 2026 | Hand tool brands | 4.4K | 1.2% | 4 | | Jul 2026 | Hand tool brands | 4.4K | 1.2% | 4 | | Aug 2026 | Hand tool brands | 4.4K | 1% | 4 | | Sep 2026 | Hand tool brands | — | — | — | | Oct 2025 | Taps and dies brands | 6.6K | 3.2% | 5 | | Nov 2025 | Taps and dies brands | 5.4K | 2.8% | 5 | | Dec 2025 | Taps and dies brands | 5.4K | 3.1% | 5 | | Jan 2026 | Taps and dies brands | 5.4K | 2.8% | 5 | | Feb 2026 | Taps and dies brands | 5.4K | 2.1% | 5 | | Mar 2026 | Taps and dies brands | 5.4K | 1.2% | 5 | | Apr 2026 | Taps and dies brands | 5.4K | 2.4% | 5 | | May 2026 | Taps and dies brands | 5.4K | 2.7% | 5 | | Jun 2026 | Taps and dies brands | 4.4K | 1.5% | 5 | | Jul 2026 | Taps and dies brands | 4.4K | 2.2% | 5 | | Aug 2026 | Taps and dies brands | 4.4K | 1.7% | 5 | | Sep 2026 | Taps and dies brands | — | — | — | | Oct 2025 | Workbench vice brands | 6.6K | 4% | 4 | | Nov 2025 | Workbench vice brands | 5.4K | 3.7% | 4 | | Dec 2025 | Workbench vice brands | 5.4K | 4.2% | 4 | | Jan 2026 | Workbench vice brands | 5.4K | 3.7% | 4 | | Feb 2026 | Workbench vice brands | 5.4K | 2.5% | 4 | | Mar 2026 | Workbench vice brands | 5.4K | 1.3% | 4 | | Apr 2026 | Workbench vice brands | 5.4K | 2.9% | 4 | | May 2026 | Workbench vice brands | 5.4K | 3% | 4 | | Jun 2026 | Workbench vice brands | 4.4K | 1.8% | 4 | | Jul 2026 | Workbench vice brands | 4.4K | 2.9% | 4 | | Aug 2026 | Workbench vice brands | 4.4K | 2.1% | 4 | | Sep 2026 | Workbench vice brands | — | — | — | ## How is Irwin measured? Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “irwin tools” ## Which saw blade brands compete with Irwin? - [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/irwin-vs-makita - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-irwin - [Diablo](/demand/global-en/brands/diablo): Head-to-head: /demand/global-en/compare/diablo-vs-irwin - [Freud](/demand/global-en/brands/freud): Head-to-head: /demand/global-en/compare/freud-vs-irwin - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-irwin ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Irwin: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/irwin This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.