--- title: "Irish Spring: search popularity worldwide" description: "A bar soap and body wash brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/irish-spring" publisher: "Brandwave" --- # Irish Spring: search popularity worldwide A bar soap and body wash brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Irish Spring - **Owned by**: Colgate-Palmolive - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bar soap brands**: 0.42% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bar soap brands | 8 | 0.42% | 22.2K | - [Bar soap brands](/demand/global-en/categories/bar-soap-brands) ## Top bar soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Irish Spring was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Irish Spring is the joint fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cetaphil | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dial | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Irish Spring | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ivory | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Dettol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yardley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bar soap brands - Asked ChatGPT "Which bar soap brand should I go to?": 1. Dove, 2. CeraVe, 3. Cetaphil - Asked ChatGPT "What are the best bar soap brands?": 1. Dove, 2. CeraVe, 3. Cetaphil, 4. Irish Spring - Asked ChatGPT "What's the best bar soap brand for daily washing?": 1. Dove, 2. CeraVe - Searched Google, AI Overview "bar soap brands": 1. Dove, 2. Dial, 3. Irish Spring, 4. Ivory - Searched Google, AI Overview "best bar soap": 1. Dove Not named in any answer: Dettol and Yardley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Irish Spring changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Irish Spring worldwide held steady at 22.2K. - Across the 12 months ending September 2026, Irish Spring’s share of searches among bar soap brands worldwide held steady, from 0.41% to 0.42%. ## How did search popularity change for bar soap brands worldwide in September 2026? - In September 2026, Dove overtook CeraVe to become the leader among bar soap brands worldwide, with 31.6% of the searches. - In September 2026, Cetaphil gained share of searches among bar soap brands worldwide, from 17.9% to 19.1%. - In September 2026, Ivory gained share of searches among bar soap brands worldwide, from 9.8% to 10.5%. - In September 2026, CeraVe lost share of searches among bar soap brands worldwide, from 32.7% to 28.6%. - Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bar soap brands | 22.2K | 0.41% | 8 | | Nov 2025 | Bar soap brands | 22.2K | 0.4% | 8 | | Dec 2025 | Bar soap brands | 22.2K | 0.43% | 8 | | Jan 2026 | Bar soap brands | 22.2K | 0.39% | 8 | | Feb 2026 | Bar soap brands | 22.2K | 0.43% | 8 | | Mar 2026 | Bar soap brands | 27.1K | 0.47% | 8 | | Apr 2026 | Bar soap brands | 22.2K | 0.41% | 8 | | May 2026 | Bar soap brands | 27.1K | 0.5% | 8 | | Jun 2026 | Bar soap brands | 27.1K | 0.51% | 8 | | Jul 2026 | Bar soap brands | 27.1K | 0.51% | 8 | | Aug 2026 | Bar soap brands | 22.2K | 0.4% | 8 | | Sep 2026 | Bar soap brands | 22.2K | 0.42% | 8 | ## How are Irish Spring’s branded searches counted? Brandwave collects information about searches that people make online using Irish Spring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “irish spring” ## Which bar soap brands compete with Irish Spring? - [Dove](/demand/global-en/brands/dove) - [CeraVe](/demand/global-en/brands/cerave) - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-irish-spring - [Ivory](/demand/global-en/brands/ivory): Head-to-head: /demand/global-en/compare/irish-spring-vs-ivory - [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/dettol-vs-irish-spring - [Dial](/demand/global-en/brands/dial): Head-to-head: /demand/global-en/compare/dial-vs-irish-spring - [Yardley](/demand/global-en/brands/yardley): Head-to-head: /demand/global-en/compare/irish-spring-vs-yardley ## Who owns Irish Spring? Irish Spring is owned by Colgate-Palmolive. Brandwave also tracks Ajax, EltaMD and Softsoap, owned by the same company, worldwide. - [Colgate-Palmolive](/demand/global-en/companies/colgate-palmolive): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Irish Spring? Irish Spring is owned by Colgate-Palmolive. Brandwave also tracks Ajax, EltaMD and Softsoap, owned by the same company, worldwide. ## Cite this page Brandwave. "Irish Spring: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/irish-spring This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/irish-spring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.