--- title: "Interflora: search popularity and Share of Search worldwide" description: "Interflora delivers flowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/interflora" publisher: "Brandwave" --- # Interflora: search popularity and Share of Search worldwide Interflora delivers flowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Interflora - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among flower delivery platforms**: 47% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Flower delivery platforms | 1 | 47% | 450K | | Flower delivery services | 1 | 58.8% | 450K | - [Flower delivery platforms](/demand/global-en/categories/flower-delivery-platforms) - [Flower delivery services](/demand/global-en/categories/flower-delivery-services) ## How has branded search demand for Interflora changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Interflora worldwide held steady at 450K. - Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide increased from 43.5% to 47%. - Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide peaked at 50.2% in May 2026 and was lowest at 41.1% in December 2025. - Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide increased from 56.3% to 58.8%. - Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide peaked at 61.1% in January 2026 and was lowest at 52.3% in December 2025. ## How did search popularity change for flower delivery platforms worldwide in August 2026? - In August 2026, Interflora gained estimated Share of Search among flower delivery platforms worldwide, from 43% to 47%. - In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery platforms worldwide, from 10.6% to 11.5%. - In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%. - In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%. - In August 2026, Teleflora lost estimated Share of Search among flower delivery platforms worldwide, from 4.7% to 4.2%. - Estimated monthly branded searches for Prestige Flowers worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for flower delivery services worldwide in August 2026? - In August 2026, Interflora gained estimated Share of Search among flower delivery services worldwide, from 55.4% to 58.8%. - In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery services worldwide, from 13.6% to 14.4%. - In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery services worldwide, from 24.8% to 21.6%. - In August 2026, Teleflora lost estimated Share of Search among flower delivery services worldwide, from 6.1% to 5.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flower delivery platforms | 450K | 43.5% | 1 | | Nov 2025 | Flower delivery platforms | 450K | 43.1% | 1 | | Dec 2025 | Flower delivery platforms | 550K | 41.1% | 1 | | Jan 2026 | Flower delivery platforms | 550K | 44.6% | 1 | | Feb 2026 | Flower delivery platforms | 823K | 48.1% | 1 | | Mar 2026 | Flower delivery platforms | 673K | 44.9% | 1 | | Apr 2026 | Flower delivery platforms | 550K | 45.3% | 1 | | May 2026 | Flower delivery platforms | 823K | 50.2% | 1 | | Jun 2026 | Flower delivery platforms | 450K | 46.2% | 1 | | Jul 2026 | Flower delivery platforms | 368K | 43% | 1 | | Aug 2026 | Flower delivery platforms | 450K | 47% | 1 | | Sep 2026 | Flower delivery platforms | — | — | — | | Oct 2025 | Flower delivery services | 450K | 56.3% | 1 | | Nov 2025 | Flower delivery services | 450K | 55.5% | 1 | | Dec 2025 | Flower delivery services | 550K | 52.3% | 1 | | Jan 2026 | Flower delivery services | 550K | 61.1% | 1 | | Feb 2026 | Flower delivery services | 823K | 58.6% | 1 | | Mar 2026 | Flower delivery services | 673K | 54.9% | 1 | | Apr 2026 | Flower delivery services | 550K | 58.5% | 1 | | May 2026 | Flower delivery services | 823K | 60.5% | 1 | | Jun 2026 | Flower delivery services | 450K | 57.5% | 1 | | Jul 2026 | Flower delivery services | 368K | 55.4% | 1 | | Aug 2026 | Flower delivery services | 450K | 58.8% | 1 | | Sep 2026 | Flower delivery services | — | — | — | ## How is Interflora measured? Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “interflora” ## Which flower delivery platforms compete with Interflora? - [Bloom & Wild](/demand/global-en/brands/bloom-and-wild): Head-to-head: /demand/global-en/compare/bloom-and-wild-vs-interflora - [FTD](/demand/global-en/brands/ftd): Head-to-head: /demand/global-en/compare/ftd-vs-interflora - [1-800-Flowers](/demand/global-en/brands/1800flowers): Head-to-head: /demand/global-en/compare/1800flowers-vs-interflora - [Teleflora](/demand/global-en/brands/teleflora): Head-to-head: /demand/global-en/compare/interflora-vs-teleflora - [Prestige Flowers](/demand/global-en/brands/prestige-flowers): Head-to-head: /demand/global-en/compare/interflora-vs-prestige-flowers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Interflora: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/interflora This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/interflora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.