---
title: "Interbrand: search popularity and Share of Search worldwide"
description: "Interbrand offers branding agency solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/interbrand"
publisher: "Brandwave"
---

# Interbrand: search popularity and Share of Search worldwide

Interbrand offers branding agency solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Interbrand
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among brand strategy agencies**: 23.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Brand strategy agencies | 2 | 23.4% | 12.4K |

- [Brand strategy agencies](/demand/global-en/categories/brand-strategy-agencies)

## How has branded search demand for Interbrand changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Interbrand worldwide fell from 18.3K to 12.4K.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide decreased from 26.2% to 23.4%.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide peaked at 26.2% in October 2025 and was lowest at 19.1% in January 2026.

## How did search popularity change for brand strategy agencies worldwide in August 2026?

- In August 2026, Landor gained estimated Share of Search among brand strategy agencies worldwide, from 49.7% to 52%.
- In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.
- In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.
- In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.
- Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brand strategy agencies | 18.3K | 26.2% | 2 |
| Nov 2025 | Brand strategy agencies | 14.9K | 23.7% | 2 |
| Dec 2025 | Brand strategy agencies | 12.3K | 20.8% | 2 |
| Jan 2026 | Brand strategy agencies | 12.3K | 19.1% | 2 |
| Feb 2026 | Brand strategy agencies | 12.8K | 22.4% | 2 |
| Mar 2026 | Brand strategy agencies | 15.4K | 24.6% | 2 |
| Apr 2026 | Brand strategy agencies | 12.4K | 22.2% | 2 |
| May 2026 | Brand strategy agencies | 12.4K | 20.2% | 2 |
| Jun 2026 | Brand strategy agencies | 12.4K | 20.3% | 2 |
| Jul 2026 | Brand strategy agencies | 12.4K | 22.5% | 2 |
| Aug 2026 | Brand strategy agencies | 12.4K | 23.4% | 2 |
| Sep 2026 | Brand strategy agencies | — | — | — |

## How is Interbrand measured?

Brandwave collects information about searches that people make online using Interbrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “interbrand”
- “interbrand brand strategy”
- “interbrand branding”
- “interbrand branding agency”
- “interbrand com”

## Which brand strategy agencies compete with Interbrand?

- [Landor](/demand/global-en/brands/landor): Head-to-head: /demand/global-en/compare/interbrand-vs-landor
- [Wolff Olins](/demand/global-en/brands/wolff-olins): Head-to-head: /demand/global-en/compare/interbrand-vs-wolff-olins
- [Pentagram](/demand/global-en/brands/pentagram): Head-to-head: /demand/global-en/compare/interbrand-vs-pentagram
- [Siegel+Gale](/demand/global-en/brands/siegel-gale): Head-to-head: /demand/global-en/compare/interbrand-vs-siegel-gale

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Interbrand: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/interbrand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/interbrand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.