--- title: "Interactive Brokers: search popularity and Share of Search worldwide" description: "Interactive Brokers is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/interactive-brokers" publisher: "Brandwave" --- # Interactive Brokers: search popularity and Share of Search worldwide Interactive Brokers is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Interactive Brokers - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among stock brokers**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock brokers | 5 | 7.8% | 673K | | Online trading platforms | 2 | 16.2% | 673K | - [Stock brokers](/demand/global-en/categories/stock-brokers) - [Online trading platforms](/demand/global-en/categories/online-trading-platforms) ## How has branded search demand for Interactive Brokers changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Interactive Brokers worldwide fell from 823K to 673K. - Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide decreased from 8.4% to 7.8%. - Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among stock brokers worldwide peaked at 9% in May 2026 and was lowest at 7.1% in April 2026. - Across the 11 months ending August 2026, Interactive Brokers fell from 4th to 5th among stock brokers worldwide. - Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide increased from 14.8% to 16.2%. - Across the 11 months ending August 2026, Interactive Brokers’ estimated Share of Search among online trading platforms worldwide peaked at 19.1% in May 2026 and was lowest at 13.7% in November 2025. - Across the 11 months ending August 2026, Interactive Brokers rose from 4th to 2nd among online trading platforms worldwide. ## How did search popularity change for stock brokers worldwide in August 2026? - In August 2026, E*TRADE gained estimated Share of Search among stock brokers worldwide, from 18.9% to 21.3%. - In August 2026, Robinhood gained estimated Share of Search among stock brokers worldwide, from 22.1% to 24%. - In August 2026, Charles Schwab lost estimated Share of Search among stock brokers worldwide, from 42.1% to 39%. - In August 2026, Fidelity lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%. - In August 2026, Interactive Brokers lost estimated Share of Search among stock brokers worldwide, from 8.5% to 7.8%. ## How did search popularity change for online trading platforms worldwide in August 2026? - In August 2026, Robinhood gained estimated Share of Search among online trading platforms worldwide, from 45.7% to 49.7%. - In August 2026, Interactive Brokers lost estimated Share of Search among online trading platforms worldwide, from 17.5% to 16.2%. - In August 2026, Trading 212 lost estimated Share of Search among online trading platforms worldwide, from 16.8% to 15.7%. - In August 2026, eToro lost estimated Share of Search among online trading platforms worldwide, from 12.6% to 11.6%. - In August 2026, Webull lost estimated Share of Search among online trading platforms worldwide, from 7.4% to 6.7%. - Estimated monthly branded searches for Plus500 worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock brokers | 823K | 8.4% | 4 | | Nov 2025 | Stock brokers | 673K | 7.8% | 5 | | Dec 2025 | Stock brokers | 673K | 8.2% | 5 | | Jan 2026 | Stock brokers | 823K | 8.6% | 5 | | Feb 2026 | Stock brokers | 673K | 7.3% | 5 | | Mar 2026 | Stock brokers | 673K | 7.2% | 5 | | Apr 2026 | Stock brokers | 673K | 7.1% | 5 | | May 2026 | Stock brokers | 823K | 9% | 4 | | Jun 2026 | Stock brokers | 673K | 7.2% | 5 | | Jul 2026 | Stock brokers | 673K | 8.5% | 5 | | Aug 2026 | Stock brokers | 673K | 7.8% | 5 | | Sep 2026 | Stock brokers | — | — | — | | Oct 2025 | Online trading platforms | 823K | 14.8% | 4 | | Nov 2025 | Online trading platforms | 673K | 13.7% | 4 | | Dec 2025 | Online trading platforms | 673K | 15.9% | 2 | | Jan 2026 | Online trading platforms | 823K | 16.1% | 4 | | Feb 2026 | Online trading platforms | 673K | 14.8% | 4 | | Mar 2026 | Online trading platforms | 673K | 14.1% | 4 | | Apr 2026 | Online trading platforms | 673K | 15.1% | 3 | | May 2026 | Online trading platforms | 823K | 19.1% | 2 | | Jun 2026 | Online trading platforms | 673K | 14.9% | 3 | | Jul 2026 | Online trading platforms | 673K | 17.5% | 2 | | Aug 2026 | Online trading platforms | 673K | 16.2% | 2 | | Sep 2026 | Online trading platforms | — | — | — | ## How is Interactive Brokers measured? Brandwave collects information about searches that people make online using Interactive Brokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “interactive brokers” ## Which stock brokers compete with Interactive Brokers? - [Charles Schwab](/demand/global-en/brands/charles-schwab): Head-to-head: /demand/global-en/compare/charles-schwab-vs-interactive-brokers - [Robinhood](/demand/global-en/brands/robinhood): Head-to-head: /demand/global-en/compare/interactive-brokers-vs-robinhood - [E*TRADE](/demand/global-en/brands/e-trade): Head-to-head: /demand/global-en/compare/e-trade-vs-interactive-brokers - [Fidelity](/demand/global-en/brands/fidelity-investments): Head-to-head: /demand/global-en/compare/fidelity-investments-vs-interactive-brokers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Interactive Brokers: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/interactive-brokers This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/interactive-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.