--- title: "Instantly: search popularity and Share of Search worldwide" description: "A cold email platform for sending outreach at scale with inbox warm-up and lead lists. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/instantly" publisher: "Brandwave" --- # Instantly: search popularity and Share of Search worldwide A cold email platform for sending outreach at scale with inbox warm-up and lead lists. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Instantly - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cold email and sales engagement platforms**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold email and sales engagement platforms | 4 | 8.1% | 34.4K | - [Cold email and sales engagement platforms](/demand/global-en/categories/cold-email-and-sales-engagement-platforms) ## How has branded search demand for Instantly changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Instantly worldwide held steady, from 34.9K to 34.4K. - Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 8.7% to 8.1%. - Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 8.7% in October 2025 and was lowest at 6.9% in April 2026. ## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026? - In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%. - In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%. - In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%. - In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%. - In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%. - Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold email and sales engagement platforms | 34.9K | 8.7% | 4 | | Nov 2025 | Cold email and sales engagement platforms | 34.7K | 8.2% | 3 | | Dec 2025 | Cold email and sales engagement platforms | 28.6K | 8.4% | 3 | | Jan 2026 | Cold email and sales engagement platforms | 34.7K | 8.4% | 3 | | Feb 2026 | Cold email and sales engagement platforms | 34.8K | 8.1% | 3 | | Mar 2026 | Cold email and sales engagement platforms | 42.3K | 7.7% | 3 | | Apr 2026 | Cold email and sales engagement platforms | 42.3K | 6.9% | 3 | | May 2026 | Cold email and sales engagement platforms | 42.1K | 8.1% | 3 | | Jun 2026 | Cold email and sales engagement platforms | 34.8K | 7.6% | 4 | | Jul 2026 | Cold email and sales engagement platforms | 35K | 7.6% | 4 | | Aug 2026 | Cold email and sales engagement platforms | 34.4K | 8.1% | 4 | | Sep 2026 | Cold email and sales engagement platforms | — | — | — | ## How is Instantly measured? Brandwave collects information about searches that people make online using Instantly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “instantly ai” - “instantly ai pricing” - “instantly cold email” - “Instantly.ai” - “instantly.ai pricing” - “instantlyai” ## Which cold email and sales engagement platforms compete with Instantly? - [Apollo.io](/demand/global-en/brands/apollo-io): Head-to-head: /demand/global-en/compare/apollo-io-vs-instantly - [lemlist](/demand/global-en/brands/lemlist): Head-to-head: /demand/global-en/compare/instantly-vs-lemlist - [Smartlead](/demand/global-en/brands/smartlead): Head-to-head: /demand/global-en/compare/instantly-vs-smartlead - [Salesloft](/demand/global-en/brands/salesloft): Head-to-head: /demand/global-en/compare/instantly-vs-salesloft - [Reply.io](/demand/global-en/brands/reply-io): Head-to-head: /demand/global-en/compare/instantly-vs-reply-io - [Outreach](/demand/global-en/brands/outreach) - [Woodpecker](/demand/global-en/brands/woodpecker) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Instantly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/instantly This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/instantly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.