---
title: "Instant: search popularity and Share of Search worldwide"
description: "Instant offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/instant-appliances"
publisher: "Brandwave"
---

# Instant: search popularity and Share of Search worldwide

Instant offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Instant
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among air fryer brands**: 17.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air fryer brands | 3 | 17.7% | 564K |

- [Air fryer brands](/demand/global-en/categories/air-fryer-brands)

## How has branded search demand for Instant changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Instant worldwide held steady, from 566K to 564K.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide decreased from 18.3% to 17.7%.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide peaked at 19.4% in November 2025 and was lowest at 16.1% in February 2026.

## How did search popularity change for air fryer brands worldwide in August 2026?

- In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.
- In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%.
- In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%.
- In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.
- In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air fryer brands | 566K | 18.3% | 3 |
| Nov 2025 | Air fryer brands | 844K | 19.4% | 3 |
| Dec 2025 | Air fryer brands | 691K | 16.6% | 3 |
| Jan 2026 | Air fryer brands | 691K | 19.2% | 3 |
| Feb 2026 | Air fryer brands | 462K | 16.1% | 3 |
| Mar 2026 | Air fryer brands | 562K | 19.1% | 3 |
| Apr 2026 | Air fryer brands | 462K | 16.6% | 3 |
| May 2026 | Air fryer brands | 462K | 17.5% | 3 |
| Jun 2026 | Air fryer brands | 462K | 16.3% | 3 |
| Jul 2026 | Air fryer brands | 462K | 16.5% | 3 |
| Aug 2026 | Air fryer brands | 564K | 17.7% | 3 |
| Sep 2026 | Air fryer brands | — | — | — |

## How is Instant measured?

Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “air fryer instant”
- “instant air fryer”
- “instant pot”
- “instant vortex”
- “instantpot com”

## Which air fryer brands compete with Instant?

- [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/instant-appliances-vs-ninja-kitchen
- [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/instant-appliances-vs-philips
- [COSORI](/demand/global-en/brands/cosori): Head-to-head: /demand/global-en/compare/cosori-vs-instant-appliances
- [Dreo](/demand/global-en/brands/dreo): Head-to-head: /demand/global-en/compare/dreo-vs-instant-appliances

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Instant: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/instant-appliances

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/instant-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.