---
title: "Instana: search popularity worldwide"
description: "Instana is an observability platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/instana"
publisher: "Brandwave"
---

# Instana: search popularity worldwide

Instana is an observability platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Instana
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among application dependency monitoring**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Application dependency monitoring | 4 | 2.3% | 9.9K |

- [Application dependency monitoring](/demand/global-en/categories/application-dependency-monitoring)

## How has branded search demand for Instana changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Instana worldwide fell from 40.5K to 9.9K.
- Across the 11 months ending August 2026, Instana’s estimated Share of Search among application dependency monitoring worldwide decreased from 7.8% to 2.3%.
- Across the 11 months ending August 2026, Instana’s estimated Share of Search among application dependency monitoring worldwide peaked at 7.8% in October 2025 and was lowest at 1.5% in May 2026.

## How did search popularity change for application dependency monitoring worldwide in August 2026?

- In August 2026, Instana overtook AppDynamics to rank 4th among application dependency monitoring worldwide, at 2.3%.
- In August 2026, Datadog lost estimated Share of Search among application dependency monitoring worldwide, from 60.1% to 59.6%.
- AppDynamics’ estimated Share of Search among application dependency monitoring worldwide has lost ground for 3 months in a row, from 2.8% to 1.9% in August 2026.
- Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.
- Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Application dependency monitoring | 40.5K | 7.8% | 4 |
| Nov 2025 | Application dependency monitoring | 8.1K | 1.8% | 5 |
| Dec 2025 | Application dependency monitoring | 8.1K | 2.1% | 5 |
| Jan 2026 | Application dependency monitoring | 8.1K | 1.8% | 5 |
| Feb 2026 | Application dependency monitoring | 8.1K | 1.9% | 5 |
| Mar 2026 | Application dependency monitoring | 8.1K | 1.8% | 5 |
| Apr 2026 | Application dependency monitoring | 8.1K | 1.9% | 5 |
| May 2026 | Application dependency monitoring | 6.6K | 1.5% | 5 |
| Jun 2026 | Application dependency monitoring | 8.1K | 1.8% | 5 |
| Jul 2026 | Application dependency monitoring | 6.6K | 1.5% | 5 |
| Aug 2026 | Application dependency monitoring | 9.9K | 2.3% | 4 |
| Sep 2026 | Application dependency monitoring | — | — | — |

## How is Instana measured?

Brandwave collects information about searches that people make online using Instana’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “instana”

## Which application dependency monitoring compete with Instana?

- [Datadog](/demand/global-en/brands/datadog): Head-to-head: /demand/global-en/compare/datadog-vs-instana
- [Dynatrace](/demand/global-en/brands/dynatrace): Head-to-head: /demand/global-en/compare/dynatrace-vs-instana
- [New Relic](/demand/global-en/brands/new-relic): Head-to-head: /demand/global-en/compare/instana-vs-new-relic
- [AppDynamics](/demand/global-en/brands/appdynamics): Head-to-head: /demand/global-en/compare/appdynamics-vs-instana

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Instana: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/instana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/instana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.