--- title: "Instacart Ads: search popularity worldwide" description: "Instacart Ads is a retail media network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/instacart-ads" publisher: "Brandwave" --- # Instacart Ads: search popularity worldwide Instacart Ads is a retail media network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Instacart Ads - **Owned by**: Instacart - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among retail media networks**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Retail media networks | 5 | 1% | 1.6K | - [Retail media networks](/demand/global-en/categories/retail-media-networks) ## Top retail media networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Instacart Ads was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instacart Ads is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Ads | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Walmart Connect | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Roundel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Instacart Ads | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kroger Precision Marketing | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CitrusAd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail media networks - Asked ChatGPT "Which retail media network should I use?": 1. Amazon Ads, 2. Walmart Connect, 3. Instacart Ads, 4. Roundel, 5. Kroger Precision Marketing - Asked ChatGPT "What are the best retail media networks?": 1. Amazon Ads, 2. Walmart Connect, 3. Roundel, 4. Instacart Ads, 5. Kroger Precision Marketing - Asked ChatGPT "What's the best retail media network for an ecommerce advertiser?": 1. Amazon Ads, 2. Walmart Connect, 3. Instacart Ads, 4. Roundel, 5. Kroger Precision Marketing - Searched Google, AI Overview "retail media network": 1. Amazon Ads, 2. Walmart Connect, 3. Roundel, 4. Kroger Precision Marketing - Searched Google, AI Overview "sponsored product ads": 1. Amazon Ads Not named in any answer: Criteo and CitrusAd. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Instacart Ads changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Instacart Ads worldwide fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Instacart Ads’ share of searches among retail media networks worldwide peaked at 4.3% in February 2026 and was lowest at 0.97% in November 2025. - Across the 12 months ending September 2026, Instacart Ads rose from 6th to 5th among retail media networks worldwide. ## How did search popularity change for retail media networks worldwide in September 2026? - In September 2026, Amazon Ads gained share of searches among retail media networks worldwide, from 55.7% to 58.7%. - In September 2026, Roundel gained share of searches among retail media networks worldwide, from 7.3% to 9.4%. - In September 2026, Criteo lost share of searches among retail media networks worldwide, from 30.1% to 26%. - In September 2026, Walmart Connect lost share of searches among retail media networks worldwide, from 4.9% to 4.2%. - In September 2026, CitrusAd rose from 7th to 6th among retail media networks worldwide. - In September 2026, Kroger Precision Marketing fell from 6th to 7th among retail media networks worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Retail media networks | 1.9K | 1.1% | 6 | | Nov 2025 | Retail media networks | 1.6K | 0.97% | 6 | | Dec 2025 | Retail media networks | 1.6K | 1% | 5 | | Jan 2026 | Retail media networks | 2.4K | 1.6% | 5 | | Feb 2026 | Retail media networks | 6.6K | 4.3% | 4 | | Mar 2026 | Retail media networks | 2.4K | 1.4% | 5 | | Apr 2026 | Retail media networks | 2.4K | 1.6% | 5 | | May 2026 | Retail media networks | 1.9K | 1.4% | 5 | | Jun 2026 | Retail media networks | 1.9K | 1.3% | 5 | | Jul 2026 | Retail media networks | 1.6K | 1.1% | 5 | | Aug 2026 | Retail media networks | 1.6K | 1.2% | 5 | | Sep 2026 | Retail media networks | 1.6K | 1% | 5 | ## How are Instacart Ads’ branded searches counted? Brandwave collects information about searches that people make online using Instacart Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “instacart ads” ## Which retail media networks compete with Instacart Ads? - [Amazon Ads](/demand/global-en/brands/amazon-ads) - [Criteo](/demand/global-en/brands/criteo): Head-to-head: /demand/global-en/compare/criteo-vs-instacart-ads - [Roundel](/demand/global-en/brands/roundel): Head-to-head: /demand/global-en/compare/instacart-ads-vs-roundel - [Walmart Connect](/demand/global-en/brands/walmart-connect): Head-to-head: /demand/global-en/compare/instacart-ads-vs-walmart-connect - [CitrusAd](/demand/global-en/brands/citrusad): Head-to-head: /demand/global-en/compare/citrusad-vs-instacart-ads - [Kroger Precision Marketing](/demand/global-en/brands/kroger-precision-marketing): Head-to-head: /demand/global-en/compare/instacart-ads-vs-kroger-precision-marketing ## Who owns Instacart Ads? Instacart Ads is owned by Instacart. Brandwave also tracks Instacart, owned by the same company, worldwide. - [Instacart](/demand/global-en/companies/instacart): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Instacart Ads? Instacart Ads is owned by Instacart. Brandwave also tracks Instacart, owned by the same company, worldwide. ## Cite this page Brandwave. "Instacart Ads: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/instacart-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/instacart-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.