--- title: "Insta360: search popularity and Share of Search worldwide" description: "Insta360 offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/insta360" publisher: "Brandwave" --- # Insta360: search popularity and Share of Search worldwide Insta360 offers cameras for recording action and adventure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Insta360 - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among action camera brands**: 49.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Action camera brands | 1 | 49.5% | 2.1M | | Webcam brands | 1 | 40.9% | 2.1M | - [Action camera brands](/demand/global-en/categories/action-camera-brands) - [Webcam brands](/demand/global-en/categories/webcam-brands) ## How has branded search demand for Insta360 changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Insta360 worldwide rose from 1.8M to 2.1M. - Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide decreased from 50.7% to 49.5%. - Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide peaked at 53.8% in July 2026 and was lowest at 46.1% in January 2026. - Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide increased from 33% to 40.9%. - Across the 11 months ending August 2026, Insta360’s estimated Share of Search among webcam brands worldwide peaked at 43.8% in July 2026 and was lowest at 31.7% in January 2026. - Across the 11 months ending August 2026, Insta360 rose from 2nd to 1st among webcam brands worldwide. ## How did search popularity change for action camera brands worldwide in August 2026? - In August 2026, GoPro gained estimated Share of Search among action camera brands worldwide, from 42.2% to 46.4%. - In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%. - Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026. - Estimated monthly branded searches for SJCAM worldwide rose 21.9% over 11 measured months, from 28.1K to 34.3K in August 2026. ## How did search popularity change for webcam brands worldwide in August 2026? - In August 2026, Logitech gained estimated Share of Search among webcam brands worldwide, from 30.4% to 34.3%. - In August 2026, Insta360 lost estimated Share of Search among webcam brands worldwide, from 43.8% to 40.9%. - In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%. - Estimated monthly branded searches for OBSBOT worldwide rose 42.8% over 11 measured months, from 38.7K to 55.3K in August 2026. - Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Action camera brands | 1.8M | 50.7% | 1 | | Nov 2025 | Action camera brands | 2.2M | 50.5% | 1 | | Dec 2025 | Action camera brands | 2.1M | 50.2% | 1 | | Jan 2026 | Action camera brands | 1.8M | 46.1% | 2 | | Feb 2026 | Action camera brands | 1.8M | 50% | 1 | | Mar 2026 | Action camera brands | 1.8M | 50.6% | 1 | | Apr 2026 | Action camera brands | 1.8M | 46.4% | 2 | | May 2026 | Action camera brands | 2.1M | 50.4% | 1 | | Jun 2026 | Action camera brands | 2.1M | 50.5% | 1 | | Jul 2026 | Action camera brands | 2.1M | 53.8% | 1 | | Aug 2026 | Action camera brands | 2.1M | 49.5% | 1 | | Sep 2026 | Action camera brands | — | — | — | | Oct 2025 | Webcam brands | 1.8M | 33% | 2 | | Nov 2025 | Webcam brands | 2.2M | 36% | 1 | | Dec 2025 | Webcam brands | 2.1M | 35.5% | 2 | | Jan 2026 | Webcam brands | 1.8M | 31.7% | 2 | | Feb 2026 | Webcam brands | 1.8M | 35.2% | 2 | | Mar 2026 | Webcam brands | 1.8M | 35.3% | 2 | | Apr 2026 | Webcam brands | 1.8M | 37.5% | 1 | | May 2026 | Webcam brands | 2.1M | 41.1% | 1 | | Jun 2026 | Webcam brands | 2.1M | 42% | 1 | | Jul 2026 | Webcam brands | 2.1M | 43.8% | 1 | | Aug 2026 | Webcam brands | 2.1M | 40.9% | 1 | | Sep 2026 | Webcam brands | — | — | — | ## How is Insta360 measured? Brandwave collects information about searches that people make online using Insta360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “action camera insta360” - “insta360” - “insta360 ace pro” - “insta360 action camera” - “insta360 com” - “insta360 link” - “insta360 webcam” - “insta360 x5” - “webcam insta360” ## Which action camera brands compete with Insta360? - [GoPro](/demand/global-en/brands/gopro): Head-to-head: /demand/global-en/compare/gopro-vs-insta360 - [DJI](/demand/global-en/brands/dji): Head-to-head: /demand/global-en/compare/dji-vs-insta360 - [SJCAM](/demand/global-en/brands/sjcam): Head-to-head: /demand/global-en/compare/insta360-vs-sjcam - [AKASO](/demand/global-en/brands/akaso): Head-to-head: /demand/global-en/compare/akaso-vs-insta360 ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Insta360: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/insta360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/insta360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.