---
title: "Innova: search popularity and Share of Search worldwide"
description: "Innova is diagnostic tool maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/innova"
publisher: "Brandwave"
---

# Innova: search popularity and Share of Search worldwide

Innova is diagnostic tool maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Innova
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among engine code readers**: 64.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Engine code readers | 1 | 64.3% | 368K |
| Obd scanners | 1 | 68.1% | 368K |

- [Engine code readers](/demand/global-en/categories/engine-code-readers)
- [Obd scanners](/demand/global-en/categories/obd-scanners)

## How has branded search demand for Innova changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Innova worldwide held steady at 368K.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among engine code readers worldwide increased from 62.6% to 64.3%.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among engine code readers worldwide peaked at 67.1% in February 2026 and was lowest at 62.6% in November 2025.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide increased from 67% to 68.1%.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide peaked at 71.7% in June 2026 and was lowest at 67% in October 2025.

## How did search popularity change for engine code readers worldwide in August 2026?

- In August 2026, Autel gained estimated Share of Search among engine code readers worldwide, from 19.9% to 23.6%.
- In August 2026, Innova lost estimated Share of Search among engine code readers worldwide, from 66.5% to 64.3%.
- In August 2026, Actron lost estimated Share of Search among engine code readers worldwide, from 8.9% to 7.1%.
- Estimated monthly branded searches for Launch worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
- Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## How did search popularity change for obd scanners worldwide in August 2026?

- In August 2026, Autel gained estimated Share of Search among obd scanners worldwide, from 21.4% to 25%.
- In August 2026, Innova lost estimated Share of Search among obd scanners worldwide, from 71.7% to 68.1%.
- Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Engine code readers | 368K | 62.6% | 1 |
| Nov 2025 | Engine code readers | 368K | 62.6% | 1 |
| Dec 2025 | Engine code readers | 368K | 63.9% | 1 |
| Jan 2026 | Engine code readers | 368K | 62.9% | 1 |
| Feb 2026 | Engine code readers | 368K | 67.1% | 1 |
| Mar 2026 | Engine code readers | 368K | 62.9% | 1 |
| Apr 2026 | Engine code readers | 368K | 64.2% | 1 |
| May 2026 | Engine code readers | 368K | 63.3% | 1 |
| Jun 2026 | Engine code readers | 368K | 66.5% | 1 |
| Jul 2026 | Engine code readers | 368K | 66.5% | 1 |
| Aug 2026 | Engine code readers | 368K | 64.3% | 1 |
| Sep 2026 | Engine code readers | — | — | — |
| Oct 2025 | Obd scanners | 368K | 67% | 1 |
| Nov 2025 | Obd scanners | 368K | 67.3% | 1 |
| Dec 2025 | Obd scanners | 368K | 67.4% | 1 |
| Jan 2026 | Obd scanners | 368K | 67.4% | 1 |
| Feb 2026 | Obd scanners | 368K | 71.5% | 1 |
| Mar 2026 | Obd scanners | 368K | 67.6% | 1 |
| Apr 2026 | Obd scanners | 368K | 67.9% | 1 |
| May 2026 | Obd scanners | 368K | 67.9% | 1 |
| Jun 2026 | Obd scanners | 368K | 71.7% | 1 |
| Jul 2026 | Obd scanners | 368K | 71.7% | 1 |
| Aug 2026 | Obd scanners | 368K | 68.1% | 1 |
| Sep 2026 | Obd scanners | — | — | — |

## How is Innova measured?

Brandwave collects information about searches that people make online using Innova’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “innova”

## Which engine code readers compete with Innova?

- [Autel](/demand/global-en/brands/autel-obd): Head-to-head: /demand/global-en/compare/autel-obd-vs-innova
- [Actron](/demand/global-en/brands/actron): Head-to-head: /demand/global-en/compare/actron-vs-innova
- [ANCEL](/demand/global-en/brands/ancel): Head-to-head: /demand/global-en/compare/ancel-vs-innova
- [FOXWELL](/demand/global-en/brands/foxwell): Head-to-head: /demand/global-en/compare/foxwell-vs-innova
- [Launch](/demand/global-en/brands/launch-obd): Head-to-head: /demand/global-en/compare/innova-vs-launch-obd

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Innova: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/innova

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/innova. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
