--- title: "Innocent: search popularity and Share of Search worldwide" description: "Innocent is juice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/innocent" publisher: "Brandwave" --- # Innocent: search popularity and Share of Search worldwide Innocent is juice brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Innocent - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among juice brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Juice brands | 6 | 3.3% | 8.1K | | Smoothies | 3 | 15.9% | 8.1K | - [Juice brands](/demand/global-en/categories/juice-brands) - [Smoothies](/demand/global-en/categories/smoothies) ## How has branded search demand for Innocent changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Innocent worldwide fell from 14.8K to 8.1K. - Across the 11 months ending August 2026, Innocent’s estimated Share of Search among juice brands worldwide decreased from 7% to 3.3%. - Across the 11 months ending August 2026, Innocent’s estimated Share of Search among juice brands worldwide peaked at 7% in October 2025 and was lowest at 2.6% in May 2026. - Across the 11 months ending August 2026, Innocent fell from 4th to 6th among juice brands worldwide. - Across the 11 months ending August 2026, Innocent’s estimated Share of Search among smoothies worldwide decreased from 24.1% to 15.9%. ## How did search popularity change for juice brands worldwide in August 2026? - In August 2026, Del Monte gained estimated Share of Search among juice brands worldwide, from 42.9% to 45.1%. - In August 2026, Ocean Spray gained estimated Share of Search among juice brands worldwide, from 28.7% to 30.3%. - In August 2026, Tropicana lost estimated Share of Search among juice brands worldwide, from 12.8% to 11.1%. - In August 2026, Minute Maid lost estimated Share of Search among juice brands worldwide, from 7% to 6.1%. - In August 2026, Cappy lost estimated Share of Search among juice brands worldwide, from 4.7% to 4.1%. - In August 2026, Innocent lost estimated Share of Search among juice brands worldwide, from 3.8% to 3.3%. ## How did search popularity change for smoothies worldwide in August 2026? - In August 2026, Naked Juice gained estimated Share of Search among smoothies worldwide, from 31.5% to 35.6%. - In August 2026, Suja lost estimated Share of Search among smoothies worldwide, from 47.2% to 43.7%. - In August 2026, Innocent lost estimated Share of Search among smoothies worldwide, from 17.2% to 15.9%. - Estimated monthly branded searches for Daily Greens worldwide rose 50% over 11 measured months, from 320 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Juice brands | 14.8K | 7% | 4 | | Nov 2025 | Juice brands | 12.1K | 5.3% | 5 | | Dec 2025 | Juice brands | 8.1K | 3.1% | 6 | | Jan 2026 | Juice brands | 9.9K | 4.3% | 5 | | Feb 2026 | Juice brands | 9.9K | 4.6% | 5 | | Mar 2026 | Juice brands | 12.1K | 5.1% | 5 | | Apr 2026 | Juice brands | 12.1K | 5.1% | 5 | | May 2026 | Juice brands | 9.9K | 2.6% | 5 | | Jun 2026 | Juice brands | 8.1K | 3.9% | 6 | | Jul 2026 | Juice brands | 8.1K | 3.8% | 6 | | Aug 2026 | Juice brands | 8.1K | 3.3% | 6 | | Sep 2026 | Juice brands | — | — | — | | Oct 2025 | Smoothies | 14.8K | 24.1% | 3 | | Nov 2025 | Smoothies | 12.1K | 24.1% | 3 | | Dec 2025 | Smoothies | 8.1K | 17.4% | 3 | | Jan 2026 | Smoothies | 9.9K | 16% | 3 | | Feb 2026 | Smoothies | 9.9K | 18.9% | 3 | | Mar 2026 | Smoothies | 12.1K | 20.3% | 3 | | Apr 2026 | Smoothies | 12.1K | 20.3% | 3 | | May 2026 | Smoothies | 9.9K | 17.2% | 3 | | Jun 2026 | Smoothies | 8.1K | 17.2% | 3 | | Jul 2026 | Smoothies | 8.1K | 17.2% | 3 | | Aug 2026 | Smoothies | 8.1K | 15.9% | 3 | | Sep 2026 | Smoothies | — | — | — | ## How is Innocent measured? Brandwave collects information about searches that people make online using Innocent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “innocent drinks” ## Which juice brands compete with Innocent? - [Del Monte](/demand/global-en/brands/del-monte): Head-to-head: /demand/global-en/compare/del-monte-vs-innocent - [Ocean Spray](/demand/global-en/brands/ocean-spray): Head-to-head: /demand/global-en/compare/innocent-vs-ocean-spray - [Tropicana](/demand/global-en/brands/tropicana): Head-to-head: /demand/global-en/compare/innocent-vs-tropicana - [Minute Maid](/demand/global-en/brands/minute-maid): Head-to-head: /demand/global-en/compare/innocent-vs-minute-maid - [Cappy](/demand/global-en/brands/cappy): Head-to-head: /demand/global-en/compare/cappy-vs-innocent ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Innocent: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/innocent This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/innocent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.