---
title: "Innisfree: search popularity worldwide"
description: "Innisfree is a Korean skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/innisfree"
publisher: "Brandwave"
---

# Innisfree: search popularity worldwide

Innisfree is a Korean skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Innisfree
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among face toner brands**: 11.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Face toner brands | 4 | 11.2% | 201K |

- [Face toner brands](/demand/global-en/categories/face-toner-brands)

## How has branded search demand for Innisfree changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Innisfree worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide decreased from 13.6% to 11.2%.
- Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide peaked at 13.6% in October 2025 and was lowest at 10.6% in June 2026.

## How did search popularity change for face toner brands worldwide in September 2026?

- In September 2026, Round Lab lost estimated Share of Search among face toner brands worldwide, from 6% to 5%.
- Estimated monthly branded searches for Beauty of Joseon worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
- Estimated monthly branded searches for Essano worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Innisfree worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
- Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Face toner brands | 246K | 13.6% | 4 |
| Nov 2025 | Face toner brands | 301K | 12.1% | 4 |
| Dec 2025 | Face toner brands | 246K | 10.7% | 4 |
| Jan 2026 | Face toner brands | 246K | 10.7% | 4 |
| Feb 2026 | Face toner brands | 246K | 12.6% | 4 |
| Mar 2026 | Face toner brands | 246K | 11.3% | 4 |
| Apr 2026 | Face toner brands | 246K | 11.8% | 4 |
| May 2026 | Face toner brands | 246K | 11.8% | 4 |
| Jun 2026 | Face toner brands | 201K | 10.6% | 4 |
| Jul 2026 | Face toner brands | 201K | 11% | 4 |
| Aug 2026 | Face toner brands | 201K | 11% | 4 |
| Sep 2026 | Face toner brands | 201K | 11.2% | 4 |

## How is Innisfree measured?

Brandwave collects information about searches that people make online using Innisfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “innisfree”

## Which face toner brands compete with Innisfree?

- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon): Head-to-head: /demand/global-en/compare/beauty-of-joseon-vs-innisfree
- [Laneige](/demand/global-en/brands/laneige): Head-to-head: /demand/global-en/compare/innisfree-vs-laneige
- [COSRX](/demand/global-en/brands/cosrx): Head-to-head: /demand/global-en/compare/cosrx-vs-innisfree
- [Round Lab](/demand/global-en/brands/round-lab): Head-to-head: /demand/global-en/compare/innisfree-vs-round-lab
- [Thayers](/demand/global-en/brands/thayers): Head-to-head: /demand/global-en/compare/innisfree-vs-thayers
- [Anua](/demand/global-en/brands/anua)
- [Essano](/demand/global-en/brands/essano)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Innisfree: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/innisfree

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/innisfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.