--- title: "Informatica: search popularity and Share of Search worldwide" description: "Informatica is a data management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/informatica" publisher: "Brandwave" --- # Informatica: search popularity and Share of Search worldwide Informatica is a data management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Informatica - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among etl tools**: 77.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Etl tools | 1 | 77.6% | 301K | | Master data management platforms | 1 | 93.2% | 301K | - [Etl tools](/demand/global-en/categories/etl-tools) - [Master data management platforms](/demand/global-en/categories/master-data-management-platforms) ## How has branded search demand for Informatica changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Informatica worldwide fell from 450K to 301K. - Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide increased from 74.2% to 77.6%. - Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide peaked at 79% in March 2026 and was lowest at 73.9% in June 2026. - Across the 11 months ending August 2026, Informatica’s estimated Share of Search among master data management platforms worldwide decreased from 95.6% to 93.2%. - Across the 11 months ending August 2026, Informatica’s estimated Share of Search among master data management platforms worldwide peaked at 95.6% in October 2025 and was lowest at 91.7% in March 2026. ## How did search popularity change for etl tools worldwide in August 2026? - In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%. - In August 2026, Airbyte lost estimated Share of Search among etl tools worldwide, from 6.9% to 5.7%. - Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026. - Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026. - Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026. - Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. ## How did search popularity change for master data management platforms worldwide in August 2026? - Estimated monthly branded searches for Reltio worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026. - Estimated monthly branded searches for Semarchy worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026. - Estimated monthly branded searches for Informatica worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026. - Estimated monthly branded searches for Profisee worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. - Estimated monthly branded searches for Stibo Systems worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Etl tools | 450K | 74.2% | 1 | | Nov 2025 | Etl tools | 368K | 75.5% | 1 | | Dec 2025 | Etl tools | 301K | 75.1% | 1 | | Jan 2026 | Etl tools | 368K | 75.6% | 1 | | Feb 2026 | Etl tools | 368K | 75.9% | 1 | | Mar 2026 | Etl tools | 450K | 79% | 1 | | Apr 2026 | Etl tools | 368K | 76.6% | 1 | | May 2026 | Etl tools | 368K | 77.9% | 1 | | Jun 2026 | Etl tools | 301K | 73.9% | 1 | | Jul 2026 | Etl tools | 301K | 76.6% | 1 | | Aug 2026 | Etl tools | 301K | 77.6% | 1 | | Sep 2026 | Etl tools | — | — | — | | Oct 2025 | Master data management platforms | 450K | 95.6% | 1 | | Nov 2025 | Master data management platforms | 368K | 95% | 1 | | Dec 2025 | Master data management platforms | 301K | 94.4% | 1 | | Jan 2026 | Master data management platforms | 368K | 94.4% | 1 | | Feb 2026 | Master data management platforms | 368K | 94.4% | 1 | | Mar 2026 | Master data management platforms | 450K | 91.7% | 1 | | Apr 2026 | Master data management platforms | 368K | 93.5% | 1 | | May 2026 | Master data management platforms | 368K | 93.8% | 1 | | Jun 2026 | Master data management platforms | 301K | 93.2% | 1 | | Jul 2026 | Master data management platforms | 301K | 93.1% | 1 | | Aug 2026 | Master data management platforms | 301K | 93.2% | 1 | | Sep 2026 | Master data management platforms | — | — | — | ## How is Informatica measured? Brandwave collects information about searches that people make online using Informatica’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “informatica” ## Which etl tools compete with Informatica? - [Fivetran](/demand/global-en/brands/fivetran): Head-to-head: /demand/global-en/compare/fivetran-vs-informatica - [Airbyte](/demand/global-en/brands/airbyte): Head-to-head: /demand/global-en/compare/airbyte-vs-informatica - [Talend](/demand/global-en/brands/talend): Head-to-head: /demand/global-en/compare/informatica-vs-talend - [Matillion](/demand/global-en/brands/matillion): Head-to-head: /demand/global-en/compare/informatica-vs-matillion - [Stitch](/demand/global-en/brands/stitch): Head-to-head: /demand/global-en/compare/informatica-vs-stitch ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Informatica: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/informatica This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/informatica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.