---
title: "Informa TechTarget: search popularity and Share of Search worldwide"
description: "Informa TechTarget provides B2B buyer-intent data and marketing activation services through its technology-publisher network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/informa-techtarget"
publisher: "Brandwave"
---

# Informa TechTarget: search popularity and Share of Search worldwide

Informa TechTarget provides B2B buyer-intent data and marketing activation services through its technology-publisher network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Informa TechTarget
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among B2B intent data platforms**: 17.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| B2B intent data platforms | 2 | 17.2% | 3K |

- [B2B intent data platforms](/demand/global-en/categories/b2b-intent-data-platforms)

## How has branded search demand for Informa TechTarget changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Informa TechTarget worldwide fell from 3.7K to 3K.
- Across the 11 months ending August 2026, Informa TechTarget’s estimated Share of Search among B2B intent data platforms worldwide peaked at 20.8% in February 2026 and was lowest at 14.5% in June 2026.

## How did search popularity change for B2B intent data platforms worldwide in August 2026?

- In August 2026, Intentsify gained estimated Share of Search among B2B intent data platforms worldwide, from 4.9% to 6%.
- In August 2026, Informa TechTarget gained estimated Share of Search among B2B intent data platforms worldwide, from 16.6% to 17.2%.
- In August 2026, Demandbase lost estimated Share of Search among B2B intent data platforms worldwide, from 73% to 72.2%.
- Bombora’s estimated Share of Search among B2B intent data platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.6% in August 2026.
- Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | B2B intent data platforms | 3.7K | 17.2% | 2 |
| Nov 2025 | B2B intent data platforms | 3K | 16.6% | 2 |
| Dec 2025 | B2B intent data platforms | 3K | 19.2% | 2 |
| Jan 2026 | B2B intent data platforms | 3.7K | 19.7% | 2 |
| Feb 2026 | B2B intent data platforms | 4K | 20.8% | 2 |
| Mar 2026 | B2B intent data platforms | 4.5K | 19.5% | 2 |
| Apr 2026 | B2B intent data platforms | 3.2K | 16.8% | 2 |
| May 2026 | B2B intent data platforms | 3K | 16% | 2 |
| Jun 2026 | B2B intent data platforms | 3.2K | 14.5% | 2 |
| Jul 2026 | B2B intent data platforms | 3.1K | 16.6% | 2 |
| Aug 2026 | B2B intent data platforms | 3K | 17.2% | 2 |
| Sep 2026 | B2B intent data platforms | — | — | — |

## How is Informa TechTarget measured?

Brandwave collects information about searches that people make online using Informa TechTarget’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “informa techtarget”
- “informa techtarget portal”
- “techtarget priority engine”

## Which B2B intent data platforms compete with Informa TechTarget?

- [Demandbase](/demand/global-en/brands/demandbase): Head-to-head: /demand/global-en/compare/demandbase-vs-informa-techtarget
- [Intentsify](/demand/global-en/brands/intentsify): Head-to-head: /demand/global-en/compare/informa-techtarget-vs-intentsify
- [Bombora](/demand/global-en/brands/bombora): Head-to-head: /demand/global-en/compare/bombora-vs-informa-techtarget
- [6sense](/demand/global-en/brands/6sense): Head-to-head: /demand/global-en/compare/6sense-vs-informa-techtarget

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Informa TechTarget: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/informa-techtarget

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/informa-techtarget. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.