--- title: "Influential: search popularity worldwide" description: "Influential is an influencer marketing agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/influential" publisher: "Brandwave" --- # Influential: search popularity worldwide Influential is an influencer marketing agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Influential - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among influencer marketing agencies**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Influencer marketing agencies | 8 | 4.2% | 880 | - [Influencer marketing agencies](/demand/global-en/categories/influencer-marketing-agencies) ## Top influencer marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Influential was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Influential is the third most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Influencer Marketing Factory | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Viral Nation | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Influential | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Socially Powerful | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HireInfluence | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Linqia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubiquitous | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The Goat Agency | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | The Influencer Agency | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Obviously | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing agencies - Asked ChatGPT "Which influencer marketing agency should I hire?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. The Goat Agency - Asked ChatGPT "What are the best influencer marketing agencies?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Ubiquitous, 4. Socially Powerful, 5. Linqia, 6. HireInfluence - Asked ChatGPT "What's the best influencer marketing agency for creator campaign support?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Linqia, 4. HireInfluence - Searched Google, AI Overview "influencer marketing agency": 1. Influential, 2. The Influencer Marketing Factory, 3. HireInfluence - Searched Google, AI Overview "best influencer agency": 1. Viral Nation, 2. Influential, 3. Socially Powerful, 4. HireInfluence Not named in any answer: The Influencer Agency, Socialyte, Obviously and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Influential changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Influential worldwide held steady at 880. - Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide increased from 2.2% to 4.2%. - Across the 12 months ending September 2026, Influential’s share of searches among influencer marketing agencies worldwide peaked at 4.2% in September 2026 and was lowest at 1.6% in January 2026. - Across the 12 months ending September 2026, Influential fell from 7th to 8th among influencer marketing agencies worldwide. ## How did search popularity change for influencer marketing agencies worldwide in September 2026? - In September 2026, HireInfluence overtook Influential to rank 7th among influencer marketing agencies worldwide, with 4.2% of the searches. - In September 2026, Viral Nation gained share of searches among influencer marketing agencies worldwide, from 30.8% to 32.1%. - In September 2026, The Goat Agency gained share of searches among influencer marketing agencies worldwide, from 13.3% to 13.9%. - In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%. - In September 2026, The Influencer Marketing Factory lost share of searches among influencer marketing agencies worldwide, from 8.7% to 7.7%. - Socially Powerful’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 8.7% to 9.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Influencer marketing agencies | 880 | 2.2% | 7 | | Nov 2025 | Influencer marketing agencies | 880 | 2.3% | 8 | | Dec 2025 | Influencer marketing agencies | 720 | 2.2% | 7 | | Jan 2026 | Influencer marketing agencies | 880 | 1.6% | 7 | | Feb 2026 | Influencer marketing agencies | 880 | 3.3% | 7 | | Mar 2026 | Influencer marketing agencies | 1K | 3.8% | 7 | | Apr 2026 | Influencer marketing agencies | 1K | 4% | 7 | | May 2026 | Influencer marketing agencies | 880 | 3.5% | 7 | | Jun 2026 | Influencer marketing agencies | 880 | 3.7% | 7 | | Jul 2026 | Influencer marketing agencies | 880 | 3.9% | 8 | | Aug 2026 | Influencer marketing agencies | 880 | 4% | 7 | | Sep 2026 | Influencer marketing agencies | 880 | 4.2% | 8 | ## How are Influential’s branded searches counted? Brandwave collects information about searches that people make online using Influential’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “influential agency” ## Which influencer marketing agencies compete with Influential? - [Viral Nation](/demand/global-en/brands/viral-nation) - [The Influencer Agency](/demand/global-en/brands/the-influencer-agency) - [The Goat Agency](/demand/global-en/brands/the-goat-agency) - [Socially Powerful](/demand/global-en/brands/socially-powerful) - [The Influencer Marketing Factory](/demand/global-en/brands/the-influencer-marketing-factory): Head-to-head: /demand/global-en/compare/influential-vs-the-influencer-marketing-factory - [Linqia](/demand/global-en/brands/linqia): Head-to-head: /demand/global-en/compare/influential-vs-linqia - [HireInfluence](/demand/global-en/brands/hireinfluence): Head-to-head: /demand/global-en/compare/hireinfluence-vs-influential - [Socialyte](/demand/global-en/brands/socialyte): Head-to-head: /demand/global-en/compare/influential-vs-socialyte - [Obviously](/demand/global-en/brands/obviously-agency): Head-to-head: /demand/global-en/compare/influential-vs-obviously-agency - [Gleam Futures](/demand/global-en/brands/gleam-futures) - [Ubiquitous](/demand/global-en/brands/ubiquitous) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Influential: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/influential This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/influential. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.