---
title: "Infantino: search popularity worldwide"
description: "Infantino is baby toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/infantino"
publisher: "Brandwave"
---

# Infantino: search popularity worldwide

Infantino is baby toy maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Infantino
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baby play mats**: 71.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby play mats | 1 | 71.9% | 1.8M |

- [Baby play mats](/demand/global-en/categories/baby-play-mats)

## How has branded search demand for Infantino changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Infantino worldwide rose from 90.5K to 1.8M.
- Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide increased from 9.6% to 71.9%.
- Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide peaked at 89.7% in July 2026 and was lowest at 8.2% in November 2025.
- Across the 11 months ending August 2026, Infantino rose from 3rd to 1st among baby play mats worldwide.

## How did search popularity change for baby play mats worldwide in August 2026?

- In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.4%.
- In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.
- In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.
- In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%.
- In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.
- Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby play mats | 90.5K | 9.6% | 3 |
| Nov 2025 | Baby play mats | 90.5K | 8.2% | 3 |
| Dec 2025 | Baby play mats | 301K | 23.1% | 3 |
| Jan 2026 | Baby play mats | 110K | 11.3% | 3 |
| Feb 2026 | Baby play mats | 110K | 14.2% | 3 |
| Mar 2026 | Baby play mats | 110K | 13.4% | 3 |
| Apr 2026 | Baby play mats | 110K | 13.4% | 3 |
| May 2026 | Baby play mats | 135K | 16.1% | 3 |
| Jun 2026 | Baby play mats | 1.5M | 69.6% | 1 |
| Jul 2026 | Baby play mats | 6.1M | 89.7% | 1 |
| Aug 2026 | Baby play mats | 1.8M | 71.9% | 1 |
| Sep 2026 | Baby play mats | — | — | — |

## How is Infantino measured?

Brandwave collects information about searches that people make online using Infantino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “infantino”

## Which baby play mats compete with Infantino?

- [Munchkin](/demand/global-en/brands/munchkin): Head-to-head: /demand/global-en/compare/infantino-vs-munchkin
- [Fisher-Price](/demand/global-en/brands/fisher-price): Head-to-head: /demand/global-en/compare/fisher-price-vs-infantino
- [Skip Hop](/demand/global-en/brands/skip-hop): Head-to-head: /demand/global-en/compare/infantino-vs-skip-hop
- [Bright Starts](/demand/global-en/brands/bright-starts): Head-to-head: /demand/global-en/compare/bright-starts-vs-infantino
- [Tiny Love](/demand/global-en/brands/tiny-love): Head-to-head: /demand/global-en/compare/infantino-vs-tiny-love

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Infantino: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/infantino

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/infantino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.