--- title: "Incase: search popularity worldwide" description: "Incase makes laptop sleeves and bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/incase" publisher: "Brandwave" --- # Incase: search popularity worldwide Incase makes laptop sleeves and bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Incase - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among laptop case brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop case brands | 5 | 6% | 90.5K | | Laptop sleeve brands | 4 | 10% | 90.5K | - [Laptop case brands](/demand/global-en/categories/laptop-case-brands) - [Laptop sleeve brands](/demand/global-en/categories/laptop-sleeve-brands) ## Top laptop case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Incase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Incase is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bellroy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Incase | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pelican | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MOSISO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop case brands - Asked ChatGPT "Which laptop case brand should I buy?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. MOSISO, 5. Thule - Asked ChatGPT "What are the best laptop case brands?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Thule, 5. MOSISO - Asked ChatGPT "What's the best laptop case brand for protecting a laptop?": 1. tomtoc, 2. Thule, 3. Pelican - Searched Google, AI Overview "best laptop case": 1. tomtoc - Searched Google, AI Overview "protective laptop case": 1. Thule, 2. Pelican Not named in any answer: Tumi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Incase changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Incase worldwide fell from 110K to 90.5K. - Across the 12 months ending September 2026, Incase’s share of searches among laptop case brands worldwide decreased from 7.3% to 6%. - Across the 12 months ending September 2026, Incase’s share of searches among laptop case brands worldwide peaked at 7.3% in October 2025 and was lowest at 5.2% in November 2025. - Across the 12 months ending September 2026, Incase’s share of searches among laptop sleeve brands worldwide decreased from 12.6% to 10%. - Across the 12 months ending September 2026, Incase’s share of searches among laptop sleeve brands worldwide peaked at 12.6% in October 2025 and was lowest at 8.3% in August 2026. ## How did search popularity change for laptop case brands worldwide in September 2026? - In September 2026, Tumi gained share of searches among laptop case brands worldwide, from 42.7% to 45.9%. - In September 2026, Pelican gained share of searches among laptop case brands worldwide, from 8.5% to 9.1%. - In September 2026, Thule lost share of searches among laptop case brands worldwide, from 22.8% to 20%. - In September 2026, Bellroy lost share of searches among laptop case brands worldwide, from 15.2% to 13.4%. - Estimated monthly branded searches for tomtoc worldwide rose 23.9% over 12 measured months, from 64.1K to 79.4K in September 2026. - Estimated monthly branded searches for MOSISO worldwide rose 13.4% over 12 measured months, from 4.3K to 4.9K in September 2026. ## How did search popularity change for laptop sleeve brands worldwide in September 2026? - In September 2026, Native Union gained share of searches among laptop sleeve brands worldwide, from 2.5% to 4.5%. - In September 2026, Incase gained share of searches among laptop sleeve brands worldwide, from 8.3% to 10%. - In September 2026, tomtoc gained share of searches among laptop sleeve brands worldwide, from 7.4% to 8.8%. - In September 2026, Herschel lost share of searches among laptop sleeve brands worldwide, from 22.6% to 18.2%. - In September 2026, Thule lost share of searches among laptop sleeve brands worldwide, from 33.8% to 33.2%. - Estimated monthly branded searches for Inateck worldwide rose 22% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop case brands | 110K | 7.3% | 5 | | Nov 2025 | Laptop case brands | 90.5K | 5.2% | 5 | | Dec 2025 | Laptop case brands | 90.5K | 5.2% | 5 | | Jan 2026 | Laptop case brands | 90.5K | 5.6% | 5 | | Feb 2026 | Laptop case brands | 90.5K | 6.3% | 5 | | Mar 2026 | Laptop case brands | 110K | 7% | 5 | | Apr 2026 | Laptop case brands | 90.5K | 5.9% | 5 | | May 2026 | Laptop case brands | 90.5K | 5.5% | 5 | | Jun 2026 | Laptop case brands | 90.5K | 5.8% | 5 | | Jul 2026 | Laptop case brands | 90.5K | 5.5% | 5 | | Aug 2026 | Laptop case brands | 90.5K | 5.6% | 5 | | Sep 2026 | Laptop case brands | 90.5K | 6% | 5 | | Oct 2025 | Laptop sleeve brands | 110K | 12.6% | 4 | | Nov 2025 | Laptop sleeve brands | 90.5K | 9% | 4 | | Dec 2025 | Laptop sleeve brands | 90.5K | 9.1% | 4 | | Jan 2026 | Laptop sleeve brands | 90.5K | 8.7% | 4 | | Feb 2026 | Laptop sleeve brands | 90.5K | 11.2% | 4 | | Mar 2026 | Laptop sleeve brands | 110K | 11.6% | 4 | | Apr 2026 | Laptop sleeve brands | 90.5K | 9.9% | 4 | | May 2026 | Laptop sleeve brands | 90.5K | 9% | 4 | | Jun 2026 | Laptop sleeve brands | 90.5K | 9.8% | 4 | | Jul 2026 | Laptop sleeve brands | 90.5K | 8.7% | 4 | | Aug 2026 | Laptop sleeve brands | 90.5K | 8.3% | 4 | | Sep 2026 | Laptop sleeve brands | 90.5K | 10% | 4 | ## How are Incase’s branded searches counted? Brandwave collects information about searches that people make online using Incase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “incase” ## Which laptop case brands compete with Incase? - [Tumi](/demand/global-en/brands/tumi) - [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/incase-vs-thule - [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-incase - [Pelican](/demand/global-en/brands/pelican): Head-to-head: /demand/global-en/compare/incase-vs-pelican - [tomtoc](/demand/global-en/brands/tomtoc): Head-to-head: /demand/global-en/compare/incase-vs-tomtoc - [MOSISO](/demand/global-en/brands/mosiso): Head-to-head: /demand/global-en/compare/incase-vs-mosiso ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Incase: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/incase This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/incase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.