---
title: "Impossible Foods: search popularity and Share of Search worldwide"
description: "Impossible Foods makes plant-based meat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/impossible"
publisher: "Brandwave"
---

# Impossible Foods: search popularity and Share of Search worldwide

Impossible Foods makes plant-based meat. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Impossible Foods
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among plant based meat brands**: 0.58%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plant based meat brands | 5 | 0.58% | 2.9K |

- [Plant based meat brands](/demand/global-en/categories/plant-based-meat-brands)

## How has branded search demand for Impossible Foods changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Impossible Foods worldwide rose from 2.4K to 2.9K.
- Across the 11 months ending August 2026, Impossible Foods’ estimated Share of Search among plant based meat brands worldwide held steady, from 0.22% to 0.58%.

## How did search popularity change for plant based meat brands worldwide in August 2026?

- In August 2026, Beyond Meat gained estimated Share of Search among plant based meat brands worldwide, from 18.8% to 22.1%.
- In August 2026, Vivera lost estimated Share of Search among plant based meat brands worldwide, from 76.4% to 73.8%.
- Estimated monthly branded searches for Impossible Foods worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Quorn worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Gardein worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
- Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plant based meat brands | 2.4K | 0.22% | 5 |
| Nov 2025 | Plant based meat brands | 2.4K | 0.45% | 5 |
| Dec 2025 | Plant based meat brands | 2.4K | 0.52% | 5 |
| Jan 2026 | Plant based meat brands | 2.9K | 0.66% | 5 |
| Feb 2026 | Plant based meat brands | 2.9K | 0.63% | 5 |
| Mar 2026 | Plant based meat brands | 3.6K | 0.68% | 5 |
| Apr 2026 | Plant based meat brands | 3.6K | 0.69% | 5 |
| May 2026 | Plant based meat brands | 4.4K | 0.88% | 5 |
| Jun 2026 | Plant based meat brands | 4.4K | 1.1% | 5 |
| Jul 2026 | Plant based meat brands | 2.9K | 0.74% | 5 |
| Aug 2026 | Plant based meat brands | 2.9K | 0.58% | 5 |
| Sep 2026 | Plant based meat brands | — | — | — |

## How is Impossible Foods measured?

Brandwave collects information about searches that people make online using Impossible Foods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “impossible beef”

## Which plant based meat brands compete with Impossible Foods?

- [Vivera](/demand/global-en/brands/vivera): Head-to-head: /demand/global-en/compare/impossible-vs-vivera
- [Beyond Meat](/demand/global-en/brands/beyond-meat): Head-to-head: /demand/global-en/compare/beyond-meat-vs-impossible
- [Gardein](/demand/global-en/brands/gardein): Head-to-head: /demand/global-en/compare/gardein-vs-impossible
- [Quorn](/demand/global-en/brands/quorn): Head-to-head: /demand/global-en/compare/impossible-vs-quorn
- [Linda McCartney](/demand/global-en/brands/linda-mccartney): Head-to-head: /demand/global-en/compare/impossible-vs-linda-mccartney

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Impossible Foods: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/impossible

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/impossible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.