--- title: "Imperva: search popularity worldwide" description: "A cybersecurity company offering web application firewall and DDoS protection, owned by Thales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/imperva" publisher: "Brandwave" --- # Imperva: search popularity worldwide A cybersecurity company offering web application firewall and DDoS protection, owned by Thales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Imperva - **Owned by**: Thales - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among website security platforms**: 0.21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Website security platforms | 6 | 0.21% | 18.1K | - [Website security platforms](/demand/global-en/categories/website-security-platforms) ## Top website security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Imperva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Imperva is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Sucuri | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wordfence | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Imperva | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | AWS WAF | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SiteLock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | GoDaddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website security platforms - Asked ChatGPT "Which website security platform should I use?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. AWS WAF - Asked ChatGPT "What are the best website security platforms?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. AWS WAF, 5. Imperva - Asked ChatGPT "What's the best website security platform for site protection?": 1. Cloudflare, 2. Wordfence, 3. Sucuri, 4. Imperva - Searched Google, AI Overview "website security platform": 1. Sucuri, 2. Imperva, 3. SiteLock - Searched Google, AI Overview "website security software": named none of the brands we track Not named in any answer: GoDaddy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Imperva changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Imperva worldwide fell from 27.1K to 18.1K. - Across the 12 months ending September 2026, Imperva fell from 5th to 6th among website security platforms worldwide. ## How did search popularity change for website security platforms worldwide in September 2026? - In September 2026, GoDaddy overtook Cloudflare to become the leader among website security platforms worldwide, with 49.2% of the searches. - In September 2026, Sucuri gained share of searches among website security platforms worldwide, from 1.9% to 2.5%. - In September 2026, Cloudflare lost share of searches among website security platforms worldwide, from 52.5% to 47.6%. - Estimated monthly branded searches for SiteLock worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026. - Estimated monthly branded searches for Imperva worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Website security platforms | 27.1K | 0.44% | 5 | | Nov 2025 | Website security platforms | 22.2K | 0.17% | 6 | | Dec 2025 | Website security platforms | 22.2K | 0.28% | 5 | | Jan 2026 | Website security platforms | 22.2K | 0.3% | 6 | | Feb 2026 | Website security platforms | 22.2K | 0.34% | 6 | | Mar 2026 | Website security platforms | 22.2K | 0.28% | 6 | | Apr 2026 | Website security platforms | 22.2K | 0.31% | 6 | | May 2026 | Website security platforms | 22.2K | 0.31% | 6 | | Jun 2026 | Website security platforms | 22.2K | 0.31% | 6 | | Jul 2026 | Website security platforms | 18.1K | 0.26% | 6 | | Aug 2026 | Website security platforms | 18.1K | 0.23% | 6 | | Sep 2026 | Website security platforms | 18.1K | 0.21% | 6 | ## How are Imperva’s branded searches counted? Brandwave collects information about searches that people make online using Imperva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “imperva” ## Which website security platforms compete with Imperva? - [GoDaddy](/demand/global-en/brands/godaddy) - [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/cloudflare-vs-imperva - [Sucuri](/demand/global-en/brands/sucuri): Head-to-head: /demand/global-en/compare/imperva-vs-sucuri - [Wordfence](/demand/global-en/brands/wordfence): Head-to-head: /demand/global-en/compare/imperva-vs-wordfence - [AWS WAF](/demand/global-en/brands/aws-waf): Head-to-head: /demand/global-en/compare/aws-waf-vs-imperva - [SiteLock](/demand/global-en/brands/sitelock): Head-to-head: /demand/global-en/compare/imperva-vs-sitelock ## Who owns Imperva? Imperva is owned by Thales. Brandwave also tracks Thales, owned by the same company, worldwide. - [Thales](/demand/global-en/companies/thales): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Imperva? Imperva is owned by Thales. Brandwave also tracks Thales, owned by the same company, worldwide. ## Cite this page Brandwave. "Imperva: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/imperva This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/imperva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.