--- title: "iMovie: search popularity worldwide" description: "Apple's free video editing app for Mac, iPhone and iPad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/imovie" publisher: "Brandwave" --- # iMovie: search popularity worldwide Apple's free video editing app for Mac, iPhone and iPad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iMovie - **Owned by**: Apple - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among video editing software**: 0.54% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video editing software | 8 | 0.54% | 135K | - [Video editing software](/demand/global-en/categories/video-editing-software) ## Top video editing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iMovie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iMovie is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DaVinci Resolve | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Premiere Pro | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CapCut | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Final Cut Pro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | iMovie | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Clipchamp | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Filmora | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Descript | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video editing software - Asked ChatGPT "Which video editing software should I use?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Asked ChatGPT "What are the best video editing software options?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie, 6. Clipchamp - Asked ChatGPT "What's the best video editing software for editing videos?": 1. DaVinci Resolve, 2. CapCut, 3. Adobe Premiere Pro, 4. Final Cut Pro, 5. iMovie - Searched Google, AI Overview "video editing software": 1. Adobe Premiere Pro, 2. DaVinci Resolve, 3. Final Cut Pro, 4. Clipchamp, 5. CapCut, 6. Filmora - Searched Google, AI Overview "video editing app": 1. CapCut Not named in any answer: Descript. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for iMovie changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for iMovie worldwide fell from 246K to 135K. - Across the 12 months ending September 2026, iMovie’s share of searches among video editing software worldwide decreased from 1.1% to 0.54%. - Across the 12 months ending September 2026, iMovie fell from 7th to 8th among video editing software worldwide. ## How did search popularity change for video editing software worldwide in September 2026? - In September 2026, CapCut gained share of searches among video editing software worldwide, from 79.7% to 83.1%. - In September 2026, Final Cut Pro gained share of searches among video editing software worldwide, from 0.63% to 1.2%. - In September 2026, DaVinci Resolve lost share of searches among video editing software worldwide, from 8.5% to 6%. - In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%. - In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%. - In September 2026, Descript rose from 6th to 5th among video editing software worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video editing software | 246K | 1.1% | 7 | | Nov 2025 | Video editing software | 201K | 0.9% | 8 | | Dec 2025 | Video editing software | 201K | 0.79% | 7 | | Jan 2026 | Video editing software | 201K | 0.77% | 8 | | Feb 2026 | Video editing software | 165K | 0.77% | 8 | | Mar 2026 | Video editing software | 201K | 0.78% | 8 | | Apr 2026 | Video editing software | 201K | 0.92% | 7 | | May 2026 | Video editing software | 201K | 0.79% | 7 | | Jun 2026 | Video editing software | 165K | 0.76% | 8 | | Jul 2026 | Video editing software | 135K | 0.64% | 8 | | Aug 2026 | Video editing software | 135K | 0.63% | 8 | | Sep 2026 | Video editing software | 135K | 0.54% | 8 | ## How are iMovie’s branded searches counted? Brandwave collects information about searches that people make online using iMovie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “imovie” ## Which video editing software compete with iMovie? - [CapCut](/demand/global-en/brands/capcut) - [DaVinci Resolve](/demand/global-en/brands/davinci-resolve) - [Clipchamp](/demand/global-en/brands/clipchamp): Head-to-head: /demand/global-en/compare/clipchamp-vs-imovie - [Adobe Premiere Pro](/demand/global-en/brands/adobe-premiere-pro): Head-to-head: /demand/global-en/compare/adobe-premiere-pro-vs-imovie - [Descript](/demand/global-en/brands/descript): Head-to-head: /demand/global-en/compare/descript-vs-imovie - [Filmora](/demand/global-en/brands/filmora): Head-to-head: /demand/global-en/compare/filmora-vs-imovie - [Final Cut Pro](/demand/global-en/brands/final-cut-pro): Head-to-head: /demand/global-en/compare/final-cut-pro-vs-imovie ## Who owns iMovie? iMovie is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iWork, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 34 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns iMovie? iMovie is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirPods Max, Apple AirTag, Apple Books, Apple iPad, Apple iPhone, Apple MacBook, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, iCloud, iWork, Keynote, Logic Pro, Safari and Xcode Cloud, owned by the same company, worldwide. ## Cite this page Brandwave. "iMovie: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/imovie This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/imovie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.