---
title: "Imagify: search popularity and Share of Search worldwide"
description: "Imagify provides tools and services to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/imagify"
publisher: "Brandwave"
---

# Imagify: search popularity and Share of Search worldwide

Imagify provides tools and services to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Imagify
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among website image optimization tools**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Website image optimization tools | 2 | 1% | 6.7K |

- [Website image optimization tools](/demand/global-en/categories/website-image-optimization-tools)

## How has branded search demand for Imagify changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Imagify worldwide fell from 12.2K to 6.7K.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide decreased from 3.4% to 1%.
- Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide peaked at 3.5% in November 2025 and was lowest at 0.99% in July 2026.
- Across the 11 months ending August 2026, Imagify rose from 3rd to 2nd among website image optimization tools worldwide.

## How did search popularity change for website image optimization tools worldwide in August 2026?

- Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026.
- Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.
- Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.
- Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.
- Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Website image optimization tools | 12.2K | 3.4% | 3 |
| Nov 2025 | Website image optimization tools | 12.2K | 3.5% | 3 |
| Dec 2025 | Website image optimization tools | 10K | 2.8% | 3 |
| Jan 2026 | Website image optimization tools | 10K | 2.9% | 3 |
| Feb 2026 | Website image optimization tools | 10K | 2.7% | 3 |
| Mar 2026 | Website image optimization tools | 12.2K | 2.3% | 3 |
| Apr 2026 | Website image optimization tools | 10K | 2.5% | 2 |
| May 2026 | Website image optimization tools | 10K | 2.5% | 2 |
| Jun 2026 | Website image optimization tools | 8.2K | 1.5% | 2 |
| Jul 2026 | Website image optimization tools | 8.1K | 0.99% | 2 |
| Aug 2026 | Website image optimization tools | 6.7K | 1% | 2 |
| Sep 2026 | Website image optimization tools | — | — | — |

## How is Imagify measured?

Brandwave collects information about searches that people make online using Imagify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “imagify”
- “imagify image optimizer”
- “imagify io”

## Which website image optimization tools compete with Imagify?

- [TinyPNG](/demand/global-en/brands/tinypng): Head-to-head: /demand/global-en/compare/imagify-vs-tinypng
- [ShortPixel](/demand/global-en/brands/shortpixel): Head-to-head: /demand/global-en/compare/imagify-vs-shortpixel
- [EWWW Image Optimizer](/demand/global-en/brands/ewww-image-optimizer): Head-to-head: /demand/global-en/compare/ewww-image-optimizer-vs-imagify
- [Kraken.io](/demand/global-en/brands/kraken-io): Head-to-head: /demand/global-en/compare/imagify-vs-kraken-io

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Imagify: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/imagify

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/imagify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.