--- title: "Ilegal: search popularity worldwide" description: "Ilegal is a mezcal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ilegal-mezcal" publisher: "Brandwave" --- # Ilegal: search popularity worldwide Ilegal is a mezcal brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ilegal - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among mezcal brands**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mezcal brands | 2 | 13.6% | 9.9K | - [Mezcal brands](/demand/global-en/categories/mezcal-brands) ## Top mezcal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ilegal was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ilegal is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Del Maguey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Montelobos | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bozal | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Ilegal | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | 400 Conejos | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Casamigos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dos Hombres | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Madre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mezcal Unión | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mezcal brands - Asked ChatGPT "Which mezcal brand should I buy?": 1. Del Maguey, 2. Montelobos - Asked ChatGPT "What are the best mezcal brands?": 1. Del Maguey, 2. Bozal, 3. Ilegal, 4. Montelobos - Asked ChatGPT "What's the best mezcal brand for someone new to mezcal?": 1. Del Maguey, 2. Montelobos - Searched Google, AI Overview "best mezcal": 1. Del Maguey, 2. Ilegal, 3. 400 Conejos - Searched Google, AI Overview "mezcal brands": 1. Del Maguey, 2. Bozal, 3. 400 Conejos, 4. Montelobos, 5. Ilegal Not named in any answer: Casamigos, Dos Hombres, Madre and Mezcal Unión. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Ilegal changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ilegal worldwide fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide decreased from 15.2% to 13.6%. - Across the 12 months ending September 2026, Ilegal’s share of searches among mezcal brands worldwide peaked at 24% in December 2025 and was lowest at 12.6% in November 2025. ## How did search popularity change for mezcal brands worldwide in September 2026? - In September 2026, 400 Conejos gained share of searches among mezcal brands worldwide, from 35.7% to 37.2%. - In September 2026, Ilegal gained share of searches among mezcal brands worldwide, from 13% to 13.6%. - In September 2026, Casamigos lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%. - In September 2026, Dos Hombres lost share of searches among mezcal brands worldwide, from 8.7% to 7.4%. - In September 2026, Del Maguey lost share of searches among mezcal brands worldwide, from 8.6% to 8%. - In September 2026, Montelobos rose from 5th to 3rd among mezcal brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mezcal brands | 12.1K | 15.2% | 2 | | Nov 2025 | Mezcal brands | 12.1K | 12.6% | 3 | | Dec 2025 | Mezcal brands | 33.1K | 24% | 2 | | Jan 2026 | Mezcal brands | 14.8K | 16.7% | 2 | | Feb 2026 | Mezcal brands | 9.9K | 13.6% | 3 | | Mar 2026 | Mezcal brands | 12.1K | 14.6% | 3 | | Apr 2026 | Mezcal brands | 12.1K | 14.5% | 3 | | May 2026 | Mezcal brands | 12.1K | 15% | 2 | | Jun 2026 | Mezcal brands | 12.1K | 16.5% | 2 | | Jul 2026 | Mezcal brands | 9.9K | 13.9% | 2 | | Aug 2026 | Mezcal brands | 9.9K | 13% | 2 | | Sep 2026 | Mezcal brands | 9.9K | 13.6% | 2 | ## How are Ilegal’s branded searches counted? Brandwave collects information about searches that people make online using Ilegal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ilegal mezcal” ## Which mezcal brands compete with Ilegal? - [400 Conejos](/demand/global-en/brands/400-conejos): Head-to-head: /demand/global-en/compare/400-conejos-vs-ilegal-mezcal - [Montelobos](/demand/global-en/brands/montelobos): Head-to-head: /demand/global-en/compare/ilegal-mezcal-vs-montelobos - [Del Maguey](/demand/global-en/brands/del-maguey): Head-to-head: /demand/global-en/compare/del-maguey-vs-ilegal-mezcal - [Casamigos](/demand/global-en/brands/casamigos): Head-to-head: /demand/global-en/compare/casamigos-vs-ilegal-mezcal - [Dos Hombres](/demand/global-en/brands/dos-hombres): Head-to-head: /demand/global-en/compare/dos-hombres-vs-ilegal-mezcal - [Madre](/demand/global-en/brands/madre-mezcal) - [Bozal](/demand/global-en/brands/bozal-mezcal) - [Mezcal Unión](/demand/global-en/brands/mezcal-union) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ilegal: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ilegal-mezcal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ilegal-mezcal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.