--- title: "IKEA: search popularity and Share of Search worldwide" description: "IKEA is the home furnishing retailer trading at Sylvia Park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ikea" publisher: "Brandwave" --- # IKEA: search popularity and Share of Search worldwide IKEA is the home furnishing retailer trading at Sylvia Park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IKEA - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among curtain brands**: 88.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curtain brands | 1 | 88.8% | 55.6M | | Cushion brands | 1 | 92.9% | 55.6M | | Furniture brands | 1 | 96.7% | 55.6M | | Filing cabinet brands | 1 | 98.7% | 55.6M | | Shelving | 1 | 99.1% | 55.6M | | Shoe racks | 1 | 99.7% | 55.6M | - [Curtain brands](/demand/global-en/categories/curtain-brands) - [Cushion brands](/demand/global-en/categories/cushion-brands) - [Furniture brands](/demand/global-en/categories/furniture-brands) - [Filing cabinet brands](/demand/global-en/categories/filing-cabinet-brands) - [Shelving](/demand/global-en/categories/shelving) - [Shoe racks](/demand/global-en/categories/shoe-racks) ## How has branded search demand for IKEA changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide increased from 88% to 88.8%. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide peaked at 88.9% in July 2026 and was lowest at 85.7% in November 2025. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide peaked at 93.1% in June 2026 and was lowest at 90.1% in November 2025. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide increased from 96.2% to 96.7%. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide peaked at 96.7% in August 2026 and was lowest at 94.5% in November 2025. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among filing cabinet brands worldwide held steady at 98.7%. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among shelving worldwide held steady, from 99.2% to 99.1%. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among shoe racks worldwide held steady, from 99.8% to 99.7%. ## How did search popularity change for curtain brands worldwide in August 2026? - In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%. - In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%. - Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026. ## How did search popularity change for cushion brands worldwide in August 2026? - In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%. - In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. ## How did search popularity change for furniture brands worldwide in August 2026? - In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%. - In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%. - Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026. - Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for filing cabinet brands worldwide in August 2026? - Estimated monthly branded searches for Triumph worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026. - Estimated monthly branded searches for Silverline worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. ## How did search popularity change for shelving worldwide in August 2026? - In August 2026, Songmics rose from 4th to 3rd among shelving worldwide. - In August 2026, Keter fell from 3rd to 4th among shelving worldwide. - Estimated monthly branded searches for FlexiSpot worldwide rose 25.9% over 11 measured months, from 246K to 310K in August 2026. - Estimated monthly branded searches for ClosetMaid worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## How did search popularity change for shoe racks worldwide in August 2026? - Estimated monthly branded searches for Songmics worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026. - Estimated monthly branded searches for ClosetMaid worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Curtain brands | 55.6M | 88% | 1 | | Nov 2025 | Curtain brands | 55.6M | 85.7% | 1 | | Dec 2025 | Curtain brands | 55.6M | 85.8% | 1 | | Jan 2026 | Curtain brands | 55.6M | 88% | 1 | | Feb 2026 | Curtain brands | 45.5M | 87.9% | 1 | | Mar 2026 | Curtain brands | 45.5M | 86.8% | 1 | | Apr 2026 | Curtain brands | 45.5M | 87.9% | 1 | | May 2026 | Curtain brands | 45.5M | 87.9% | 1 | | Jun 2026 | Curtain brands | 45.5M | 87.9% | 1 | | Jul 2026 | Curtain brands | 45.5M | 88.9% | 1 | | Aug 2026 | Curtain brands | 55.6M | 88.8% | 1 | | Sep 2026 | Curtain brands | — | — | — | | Oct 2025 | Cushion brands | 55.6M | 92.9% | 1 | | Nov 2025 | Cushion brands | 55.6M | 90.1% | 1 | | Dec 2025 | Cushion brands | 55.6M | 91.7% | 1 | | Jan 2026 | Cushion brands | 55.6M | 91.7% | 1 | | Feb 2026 | Cushion brands | 45.5M | 92.9% | 1 | | Mar 2026 | Cushion brands | 45.5M | 92.8% | 1 | | Apr 2026 | Cushion brands | 45.5M | 92.9% | 1 | | May 2026 | Cushion brands | 45.5M | 92.9% | 1 | | Jun 2026 | Cushion brands | 45.5M | 93.1% | 1 | | Jul 2026 | Cushion brands | 45.5M | 91.7% | 1 | | Aug 2026 | Cushion brands | 55.6M | 92.9% | 1 | | Sep 2026 | Cushion brands | — | — | — | | Oct 2025 | Furniture brands | 55.6M | 96.2% | 1 | | Nov 2025 | Furniture brands | 55.6M | 94.5% | 1 | | Dec 2025 | Furniture brands | 55.6M | 94.7% | 1 | | Jan 2026 | Furniture brands | 55.6M | 96.1% | 1 | | Feb 2026 | Furniture brands | 45.5M | 96.2% | 1 | | Mar 2026 | Furniture brands | 45.5M | 96.1% | 1 | | Apr 2026 | Furniture brands | 45.5M | 96.1% | 1 | | May 2026 | Furniture brands | 45.5M | 95.4% | 1 | | Jun 2026 | Furniture brands | 45.5M | 96% | 1 | | Jul 2026 | Furniture brands | 45.5M | 96.1% | 1 | | Aug 2026 | Furniture brands | 55.6M | 96.7% | 1 | | Sep 2026 | Furniture brands | — | — | — | | Oct 2025 | Filing cabinet brands | 55.6M | 98.7% | 1 | | Nov 2025 | Filing cabinet brands | 55.6M | 98.7% | 1 | | Dec 2025 | Filing cabinet brands | 55.6M | 98.7% | 1 | | Jan 2026 | Filing cabinet brands | 55.6M | 98.7% | 1 | | Feb 2026 | Filing cabinet brands | 45.5M | 98.5% | 1 | | Mar 2026 | Filing cabinet brands | 45.5M | 98.5% | 1 | | Apr 2026 | Filing cabinet brands | 45.5M | 98.5% | 1 | | May 2026 | Filing cabinet brands | 45.5M | 98.5% | 1 | | Jun 2026 | Filing cabinet brands | 45.5M | 97.8% | 1 | | Jul 2026 | Filing cabinet brands | 45.5M | 98.7% | 1 | | Aug 2026 | Filing cabinet brands | 55.6M | 98.7% | 1 | | Sep 2026 | Filing cabinet brands | — | — | — | | Oct 2025 | Shelving | 55.6M | 99.2% | 1 | | Nov 2025 | Shelving | 55.6M | 99% | 1 | | Dec 2025 | Shelving | 55.6M | 99.1% | 1 | | Jan 2026 | Shelving | 55.6M | 99.1% | 1 | | Feb 2026 | Shelving | 45.5M | 99.1% | 1 | | Mar 2026 | Shelving | 45.5M | 99% | 1 | | Apr 2026 | Shelving | 45.5M | 98.9% | 1 | | May 2026 | Shelving | 45.5M | 98.9% | 1 | | Jun 2026 | Shelving | 45.5M | 98.9% | 1 | | Jul 2026 | Shelving | 45.5M | 98.9% | 1 | | Aug 2026 | Shelving | 55.6M | 99.1% | 1 | | Sep 2026 | Shelving | — | — | — | | Oct 2025 | Shoe racks | 55.6M | 99.8% | 1 | | Nov 2025 | Shoe racks | 55.6M | 99.8% | 1 | | Dec 2025 | Shoe racks | 55.6M | 99.8% | 1 | | Jan 2026 | Shoe racks | 55.6M | 99.7% | 1 | | Feb 2026 | Shoe racks | 45.5M | 99.7% | 1 | | Mar 2026 | Shoe racks | 45.5M | 99.7% | 1 | | Apr 2026 | Shoe racks | 45.5M | 99.7% | 1 | | May 2026 | Shoe racks | 45.5M | 99.7% | 1 | | Jun 2026 | Shoe racks | 45.5M | 99.7% | 1 | | Jul 2026 | Shoe racks | 45.5M | 99.7% | 1 | | Aug 2026 | Shoe racks | 55.6M | 99.7% | 1 | | Sep 2026 | Shoe racks | — | — | — | ## How is IKEA measured? Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ikea” ## Which curtain brands compete with IKEA? - [Dunelm](/demand/global-en/brands/dunelm): Head-to-head: /demand/global-en/compare/dunelm-vs-ikea - [John Lewis](/demand/global-en/brands/john-lewis): Head-to-head: /demand/global-en/compare/ikea-vs-john-lewis - [Next](/demand/global-en/brands/next): Head-to-head: /demand/global-en/compare/ikea-vs-next - [Hillarys](/demand/global-en/brands/hillarys): Head-to-head: /demand/global-en/compare/hillarys-vs-ikea - [Habitat](/demand/global-en/brands/habitat): Head-to-head: /demand/global-en/compare/habitat-vs-ikea ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "IKEA: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ikea This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.