--- title: "Igor: search popularity worldwide" description: "A brand naming agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/igor" publisher: "Brandwave" --- # Igor: search popularity worldwide A brand naming agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Igor - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among brand naming agencies**: 32.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand naming agencies | 2 | 32.4% | 1K | - [Brand naming agencies](/demand/global-en/categories/brand-naming-agencies) ## Top brand naming agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Igor was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Igor is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lexicon Branding | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Catchword | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Igor | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Tungsten Branding | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NameStormers | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Eat My Words | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zinzin | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand naming agencies - Asked ChatGPT "Which brand naming agency should I hire?": 1. Catchword, 2. Tungsten Branding, 3. Lexicon Branding - Asked ChatGPT "What are the best brand naming agencies?": 1. Lexicon Branding, 2. Catchword, 3. NameStormers, 4. Tungsten Branding, 5. Igor, 6. Zinzin - Asked ChatGPT "What's the best brand naming agency for new product name?": 1. Lexicon Branding, 2. Catchword, 3. NameStormers, 4. Igor - Searched Google, AI Overview "brand naming agencies": 1. Lexicon Branding, 2. Catchword, 3. Igor, 4. Eat My Words - Searched Google, AI Overview "best brand naming agency": 1. Lexicon Branding, 2. Igor, 3. Tungsten Branding Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Igor changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Igor worldwide held steady at 1K. - Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide increased from 28.8% to 32.4%. - Across the 12 months ending September 2026, Igor’s share of searches among brand naming agencies worldwide peaked at 40.1% in January 2026 and was lowest at 26.2% in May 2026. ## How did search popularity change for brand naming agencies worldwide in September 2026? - In September 2026, Eat My Words overtook Lexicon Branding to become the leader among brand naming agencies worldwide, with 32.4% of the searches. - In September 2026, Igor overtook Lexicon Branding to rank 2nd among brand naming agencies worldwide, with 32.4% of the searches. - In September 2026, Catchword overtook Tungsten Branding to rank 4th among brand naming agencies worldwide, with 7.1% of the searches. - In September 2026, Lexicon Branding lost share of searches among brand naming agencies worldwide, from 36.7% to 23.3%. - Estimated monthly branded searches for Tungsten Branding worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026. - Estimated monthly branded searches for NameStormers worldwide fell 42.9% over 12 measured months, from 70 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand naming agencies | 1K | 28.8% | 2 | | Nov 2025 | Brand naming agencies | 1K | 34.1% | 2 | | Dec 2025 | Brand naming agencies | 1K | 34% | 2 | | Jan 2026 | Brand naming agencies | 1.3K | 40.1% | 1 | | Feb 2026 | Brand naming agencies | 1K | 31.4% | 2 | | Mar 2026 | Brand naming agencies | 1.3K | 36.8% | 1 | | Apr 2026 | Brand naming agencies | 1K | 29.4% | 2 | | May 2026 | Brand naming agencies | 1K | 26.2% | 3 | | Jun 2026 | Brand naming agencies | 1K | 32.6% | 2 | | Jul 2026 | Brand naming agencies | 1K | 32.4% | 2 | | Aug 2026 | Brand naming agencies | 1K | 28.2% | 3 | | Sep 2026 | Brand naming agencies | 1K | 32.4% | 2 | ## How are Igor’s branded searches counted? Brandwave collects information about searches that people make online using Igor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “igor naming agency” ## Which brand naming agencies compete with Igor? - [Eat My Words](/demand/global-en/brands/eat-my-words): Head-to-head: /demand/global-en/compare/eat-my-words-vs-igor - [Lexicon Branding](/demand/global-en/brands/lexicon-branding): Head-to-head: /demand/global-en/compare/igor-vs-lexicon-branding - [Catchword](/demand/global-en/brands/catchword): Head-to-head: /demand/global-en/compare/catchword-vs-igor - [Tungsten Branding](/demand/global-en/brands/tungsten-branding): Head-to-head: /demand/global-en/compare/igor-vs-tungsten-branding - [NameStormers](/demand/global-en/brands/namestormers): Head-to-head: /demand/global-en/compare/igor-vs-namestormers - [Zinzin](/demand/global-en/brands/zinzin) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Igor: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/igor This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/igor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.