---
title: "Igloo: search popularity worldwide"
description: "Igloo makes chilly bins sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/igloo"
publisher: "Brandwave"
---

# Igloo: search popularity worldwide

Igloo makes chilly bins sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Igloo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among picnic Basket brands**: 0.64%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Picnic Basket brands | 4 | 0.64% | 368K |
| Chicken Coop brands | 3 | 9.7% | 368K |
| Backpack Cooler brands | 4 | 14.2% | 368K |
| Beverage Cooler brands | 4 | 14.6% | 368K |
| Cool Box brands | 2 | 26.1% | 368K |
| Chilly bin and cooler brands | 3 | 27.1% | 368K |
| Water Cooler brands | 3 | 29.8% | 368K |
| Lunch Cooler brands | 3 | 30.5% | 368K |
| Ice Box brands | 2 | 36.9% | 368K |

- [Picnic Basket brands](/demand/global-en/categories/picnic-basket-brands)
- [Chicken Coop brands](/demand/global-en/categories/chicken-coop-brands)
- [Backpack Cooler brands](/demand/global-en/categories/backpack-cooler-brands)
- [Beverage Cooler brands](/demand/global-en/categories/beverage-cooler-brands)
- [Cool Box brands](/demand/global-en/categories/cool-box-brands)
- [Chilly bin and cooler brands](/demand/global-en/categories/chilly-bin-brands)
- [Water Cooler brands](/demand/global-en/categories/water-cooler-brands)
- [Lunch Cooler brands](/demand/global-en/categories/lunch-cooler-brands)
- [Ice Box brands](/demand/global-en/categories/ice-box-brands)

## How has branded search demand for Igloo changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Igloo worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, Igloo fell from 3rd to 4th among picnic Basket brands worldwide.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chicken Coop brands worldwide peaked at 11.6% in January 2026 and was lowest at 8.3% in March 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack Cooler brands worldwide increased from 12.3% to 14.2%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack Cooler brands worldwide peaked at 17% in June 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among beverage Cooler brands worldwide decreased from 17.1% to 14.6%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among beverage Cooler brands worldwide peaked at 20.2% in January 2026 and was lowest at 13.6% in May 2026.
- Across the 12 months ending September 2026, Igloo fell from 3rd to 4th among beverage Cooler brands worldwide.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool Box brands worldwide decreased from 29.5% to 26.1%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool Box brands worldwide peaked at 33.9% in January 2026 and was lowest at 24.3% in August 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide decreased from 31.3% to 27.1%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide peaked at 31.7% in January 2026 and was lowest at 23.7% in August 2026.
- Across the 12 months ending September 2026, Igloo fell from 2nd to 3rd among chilly bin and cooler brands worldwide.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among water Cooler brands worldwide decreased from 37.5% to 29.8%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among water Cooler brands worldwide peaked at 41% in January 2026 and was lowest at 24.2% in July 2026.
- Across the 12 months ending September 2026, Igloo fell from 1st to 3rd among water Cooler brands worldwide.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch Cooler brands worldwide increased from 27.4% to 30.5%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among lunch Cooler brands worldwide peaked at 39% in April 2026 and was lowest at 17.1% in December 2025.
- Across the 12 months ending September 2026, Igloo fell from 2nd to 3rd among lunch Cooler brands worldwide.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice Box brands worldwide decreased from 41% to 36.9%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among ice Box brands worldwide peaked at 43.3% in January 2026 and was lowest at 31.9% in December 2025.
- Across the 12 months ending September 2026, Igloo fell from 1st to 2nd among ice Box brands worldwide.

## How did search popularity change for picnic Basket brands worldwide in September 2026?

- Estimated monthly branded searches for Avanti worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.
- Estimated monthly branded searches for Ultimate worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
- Estimated monthly branded searches for Igloo worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## How did search popularity change for chicken Coop brands worldwide in September 2026?

- In September 2026, Mitre 10 gained estimated Share of Search among chicken Coop brands worldwide, from 15.2% to 17.7%.
- In September 2026, Igloo gained estimated Share of Search among chicken Coop brands worldwide, from 8.3% to 9.7%.
- In September 2026, Chewy lost estimated Share of Search among chicken Coop brands worldwide, from 75.8% to 72%.
- Estimated monthly branded searches for PawHut worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

## How did search popularity change for backpack Cooler brands worldwide in September 2026?

- In September 2026, Pelican overtook Hydro Flask to become the leader among backpack Cooler brands worldwide, with 26% estimated Share of Search.
- In September 2026, Carhartt overtook Igloo and Coleman to rank 3rd among backpack Cooler brands worldwide, with 17.4% estimated Share of Search.
- In September 2026, Columbia overtook Coleman to rank 5th among backpack Cooler brands worldwide, with 9.5% estimated Share of Search.
- In September 2026, Hydro Flask lost estimated Share of Search among backpack Cooler brands worldwide, from 27.6% to 18.2%.
- In September 2026, Coleman lost estimated Share of Search among backpack Cooler brands worldwide, from 12.3% to 9.3%.
- Igloo’s estimated Share of Search among backpack Cooler brands worldwide has lost ground for 3 months in a row, from 17% to 14.2% in September 2026.

## How did search popularity change for beverage Cooler brands worldwide in September 2026?

- Avanti’s estimated Share of Search among beverage Cooler brands worldwide has gained ground for 3 months in a row, from 14.1% to 17.9% in September 2026.
- MINI’s estimated Share of Search among beverage Cooler brands worldwide has gained ground for 3 months in a row, from 46.6% to 48.5% in September 2026.
- Igloo’s estimated Share of Search among beverage Cooler brands worldwide has gained ground for 3 months in a row, from 14.1% to 14.6% in September 2026.
- Estimated monthly branded searches for Haier worldwide fell 18.3% over 12 measured months, from 585K to 478K in September 2026.

## How did search popularity change for cool Box brands worldwide in September 2026?

- In September 2026, DeWalt gained estimated Share of Search among cool Box brands worldwide, from 44.4% to 47.7%.
- In September 2026, Igloo gained estimated Share of Search among cool Box brands worldwide, from 24.3% to 26.1%.
- In September 2026, Coleman lost estimated Share of Search among cool Box brands worldwide, from 20.4% to 17.1%.
- In September 2026, Dometic lost estimated Share of Search among cool Box brands worldwide, from 9.4% to 8.2%.
- In September 2026, Vango lost estimated Share of Search among cool Box brands worldwide, from 1.2% to 0.57%.

## How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

- In September 2026, Igloo gained estimated Share of Search among chilly bin and cooler brands worldwide, from 23.7% to 27.1%.
- In September 2026, Engel gained estimated Share of Search among chilly bin and cooler brands worldwide, from 9.9% to 11%.
- In September 2026, Esky lost estimated Share of Search among chilly bin and cooler brands worldwide, from 35.4% to 33.1%.
- In September 2026, YETI lost estimated Share of Search among chilly bin and cooler brands worldwide, from 30.6% to 28.5%.

## How did search popularity change for water Cooler brands worldwide in September 2026?

- In September 2026, Culligan overtook Igloo to rank 2nd among water Cooler brands worldwide, with 30.5% estimated Share of Search.
- In September 2026, Primo lost estimated Share of Search among water Cooler brands worldwide, from 39.1% to 36.4%.
- In September 2026, Igloo lost estimated Share of Search among water Cooler brands worldwide, from 32% to 29.8%.

## How did search popularity change for lunch Cooler brands worldwide in September 2026?

- In September 2026, Carhartt overtook YETI and Igloo to become the leader among lunch Cooler brands worldwide, with 37.3% estimated Share of Search.
- In September 2026, YETI lost estimated Share of Search among lunch Cooler brands worldwide, from 43.6% to 32.2%.
- In September 2026, Igloo lost estimated Share of Search among lunch Cooler brands worldwide, from 33.8% to 30.5%.

## How did search popularity change for ice Box brands worldwide in September 2026?

- In September 2026, Igloo gained estimated Share of Search among ice Box brands worldwide, from 31.9% to 36.9%.
- In September 2026, Coleman lost estimated Share of Search among ice Box brands worldwide, from 26.8% to 24.2%.
- In September 2026, YETI lost estimated Share of Search among ice Box brands worldwide, from 41.2% to 38.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Picnic Basket brands | 450K | 0.78% | 3 |
| Nov 2025 | Picnic Basket brands | 450K | 0.77% | 3 |
| Dec 2025 | Picnic Basket brands | 450K | 0.77% | 3 |
| Jan 2026 | Picnic Basket brands | 550K | 0.95% | 3 |
| Feb 2026 | Picnic Basket brands | 368K | 0.78% | 4 |
| Mar 2026 | Picnic Basket brands | 368K | 0.77% | 4 |
| Apr 2026 | Picnic Basket brands | 368K | 0.77% | 4 |
| May 2026 | Picnic Basket brands | 368K | 0.77% | 4 |
| Jun 2026 | Picnic Basket brands | 368K | 0.77% | 4 |
| Jul 2026 | Picnic Basket brands | 368K | 0.77% | 4 |
| Aug 2026 | Picnic Basket brands | 368K | 0.64% | 4 |
| Sep 2026 | Picnic Basket brands | 368K | 0.64% | 4 |
| Oct 2025 | Chicken Coop brands | 450K | 9.7% | 3 |
| Nov 2025 | Chicken Coop brands | 450K | 9.7% | 3 |
| Dec 2025 | Chicken Coop brands | 450K | 9.3% | 3 |
| Jan 2026 | Chicken Coop brands | 550K | 11.6% | 3 |
| Feb 2026 | Chicken Coop brands | 368K | 8.3% | 3 |
| Mar 2026 | Chicken Coop brands | 368K | 8.3% | 3 |
| Apr 2026 | Chicken Coop brands | 368K | 8.3% | 3 |
| May 2026 | Chicken Coop brands | 368K | 8.3% | 3 |
| Jun 2026 | Chicken Coop brands | 368K | 8.6% | 3 |
| Jul 2026 | Chicken Coop brands | 368K | 10% | 3 |
| Aug 2026 | Chicken Coop brands | 368K | 8.3% | 3 |
| Sep 2026 | Chicken Coop brands | 368K | 9.7% | 3 |
| Oct 2025 | Backpack Cooler brands | 450K | 12.3% | 4 |
| Nov 2025 | Backpack Cooler brands | 450K | 8.8% | 5 |
| Dec 2025 | Backpack Cooler brands | 450K | 8.9% | 5 |
| Jan 2026 | Backpack Cooler brands | 550K | 14.3% | 4 |
| Feb 2026 | Backpack Cooler brands | 368K | 12.6% | 4 |
| Mar 2026 | Backpack Cooler brands | 368K | 13.4% | 3 |
| Apr 2026 | Backpack Cooler brands | 368K | 14.8% | 3 |
| May 2026 | Backpack Cooler brands | 368K | 16% | 3 |
| Jun 2026 | Backpack Cooler brands | 368K | 17% | 3 |
| Jul 2026 | Backpack Cooler brands | 368K | 16.2% | 3 |
| Aug 2026 | Backpack Cooler brands | 368K | 14.6% | 3 |
| Sep 2026 | Backpack Cooler brands | 368K | 14.2% | 4 |
| Oct 2025 | Beverage Cooler brands | 450K | 17.1% | 3 |
| Nov 2025 | Beverage Cooler brands | 450K | 17.3% | 3 |
| Dec 2025 | Beverage Cooler brands | 450K | 16.7% | 3 |
| Jan 2026 | Beverage Cooler brands | 550K | 20.2% | 3 |
| Feb 2026 | Beverage Cooler brands | 368K | 15.1% | 4 |
| Mar 2026 | Beverage Cooler brands | 368K | 14.2% | 4 |
| Apr 2026 | Beverage Cooler brands | 368K | 13.6% | 4 |
| May 2026 | Beverage Cooler brands | 368K | 13.6% | 4 |
| Jun 2026 | Beverage Cooler brands | 368K | 14.1% | 4 |
| Jul 2026 | Beverage Cooler brands | 368K | 14.1% | 4 |
| Aug 2026 | Beverage Cooler brands | 368K | 14.6% | 4 |
| Sep 2026 | Beverage Cooler brands | 368K | 14.6% | 4 |
| Oct 2025 | Cool Box brands | 450K | 29.5% | 2 |
| Nov 2025 | Cool Box brands | 450K | 27.1% | 2 |
| Dec 2025 | Cool Box brands | 450K | 27.4% | 2 |
| Jan 2026 | Cool Box brands | 550K | 33.9% | 2 |
| Feb 2026 | Cool Box brands | 368K | 26.8% | 2 |
| Mar 2026 | Cool Box brands | 368K | 25.3% | 2 |
| Apr 2026 | Cool Box brands | 368K | 25.2% | 2 |
| May 2026 | Cool Box brands | 368K | 24.5% | 2 |
| Jun 2026 | Cool Box brands | 368K | 24.4% | 2 |
| Jul 2026 | Cool Box brands | 368K | 26.3% | 2 |
| Aug 2026 | Cool Box brands | 368K | 24.3% | 2 |
| Sep 2026 | Cool Box brands | 368K | 26.1% | 2 |
| Oct 2025 | Chilly bin and cooler brands | 450K | 31.3% | 2 |
| Nov 2025 | Chilly bin and cooler brands | 450K | 28.1% | 3 |
| Dec 2025 | Chilly bin and cooler brands | 450K | 24.5% | 3 |
| Jan 2026 | Chilly bin and cooler brands | 550K | 31.7% | 2 |
| Feb 2026 | Chilly bin and cooler brands | 368K | 25.3% | 3 |
| Mar 2026 | Chilly bin and cooler brands | 368K | 26.2% | 2 |
| Apr 2026 | Chilly bin and cooler brands | 368K | 27.5% | 3 |
| May 2026 | Chilly bin and cooler brands | 368K | 26.2% | 3 |
| Jun 2026 | Chilly bin and cooler brands | 368K | 26.1% | 3 |
| Jul 2026 | Chilly bin and cooler brands | 368K | 24.3% | 3 |
| Aug 2026 | Chilly bin and cooler brands | 368K | 23.7% | 3 |
| Sep 2026 | Chilly bin and cooler brands | 368K | 27.1% | 3 |
| Oct 2025 | Water Cooler brands | 450K | 37.5% | 1 |
| Nov 2025 | Water Cooler brands | 450K | 38% | 1 |
| Dec 2025 | Water Cooler brands | 450K | 39.2% | 1 |
| Jan 2026 | Water Cooler brands | 550K | 41% | 1 |
| Feb 2026 | Water Cooler brands | 368K | 36% | 1 |
| Mar 2026 | Water Cooler brands | 368K | 31.3% | 2 |
| Apr 2026 | Water Cooler brands | 368K | 31.6% | 2 |
| May 2026 | Water Cooler brands | 368K | 32.1% | 2 |
| Jun 2026 | Water Cooler brands | 368K | 32.3% | 2 |
| Jul 2026 | Water Cooler brands | 368K | 24.2% | 2 |
| Aug 2026 | Water Cooler brands | 368K | 32% | 2 |
| Sep 2026 | Water Cooler brands | 368K | 29.8% | 3 |
| Oct 2025 | Lunch Cooler brands | 450K | 27.4% | 2 |
| Nov 2025 | Lunch Cooler brands | 450K | 18.4% | 3 |
| Dec 2025 | Lunch Cooler brands | 450K | 17.1% | 3 |
| Jan 2026 | Lunch Cooler brands | 550K | 30.5% | 2 |
| Feb 2026 | Lunch Cooler brands | 368K | 30.4% | 3 |
| Mar 2026 | Lunch Cooler brands | 368K | 36.5% | 1 |
| Apr 2026 | Lunch Cooler brands | 368K | 39% | 2 |
| May 2026 | Lunch Cooler brands | 368K | 38.1% | 2 |
| Jun 2026 | Lunch Cooler brands | 368K | 38.1% | 2 |
| Jul 2026 | Lunch Cooler brands | 368K | 37.4% | 2 |
| Aug 2026 | Lunch Cooler brands | 368K | 33.8% | 2 |
| Sep 2026 | Lunch Cooler brands | 368K | 30.5% | 3 |
| Oct 2025 | Ice Box brands | 450K | 41% | 1 |
| Nov 2025 | Ice Box brands | 450K | 36.8% | 2 |
| Dec 2025 | Ice Box brands | 450K | 31.9% | 2 |
| Jan 2026 | Ice Box brands | 550K | 43.3% | 1 |
| Feb 2026 | Ice Box brands | 368K | 37.2% | 2 |
| Mar 2026 | Ice Box brands | 368K | 37.2% | 1 |
| Apr 2026 | Ice Box brands | 368K | 35.7% | 2 |
| May 2026 | Ice Box brands | 368K | 33.4% | 2 |
| Jun 2026 | Ice Box brands | 368K | 33.2% | 2 |
| Jul 2026 | Ice Box brands | 368K | 32.6% | 2 |
| Aug 2026 | Ice Box brands | 368K | 31.9% | 2 |
| Sep 2026 | Ice Box brands | 368K | 36.9% | 2 |

## How is Igloo measured?

Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “igloo”

## Which picnic Basket brands compete with Igloo?

- [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/igloo-vs-ikea
- [Bed Bath & Beyond](/demand/global-en/brands/bed-bath-and-beyond): Head-to-head: /demand/global-en/compare/bed-bath-and-beyond-vs-igloo
- [Avanti](/demand/global-en/brands/avanti): Head-to-head: /demand/global-en/compare/avanti-vs-igloo
- [Ultimate](/demand/global-en/brands/ultimate-ai): Head-to-head: /demand/global-en/compare/igloo-vs-ultimate-ai

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Igloo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/igloo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.