---
title: "IDP: search popularity worldwide"
description: "IDP is study abroad service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/idp-education"
publisher: "Brandwave"
---

# IDP: search popularity worldwide

IDP is study abroad service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IDP
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among study abroad services**: 0.04%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Study abroad services | 5 | 0.04% | 40 |

- [Study abroad services](/demand/global-en/categories/study-abroad-services)

## How has branded search demand for IDP changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for IDP worldwide held steady at 40.
- Across the 11 months ending August 2026, IDP’s estimated Share of Search among study abroad services worldwide held steady, from 0.03% to 0.04%.

## How did search popularity change for study abroad services worldwide in August 2026?

- In August 2026, Studyportals gained estimated Share of Search among study abroad services worldwide, from 23.7% to 28.8%.
- In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 72.1% to 66.6%.
- Estimated monthly branded searches for AECC worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.
- Estimated monthly branded searches for INTO worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Go Overseas worldwide fell 63.6% over 11 measured months, from 6.6K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Study abroad services | 40 | 0.03% | 5 |
| Nov 2025 | Study abroad services | 40 | 0.03% | 5 |
| Dec 2025 | Study abroad services | 30 | 0.03% | 6 |
| Jan 2026 | Study abroad services | 50 | 0.04% | 5 |
| Feb 2026 | Study abroad services | 50 | 0.04% | 5 |
| Mar 2026 | Study abroad services | 50 | 0.04% | 5 |
| Apr 2026 | Study abroad services | 30 | 0.03% | 6 |
| May 2026 | Study abroad services | 30 | 0.03% | 6 |
| Jun 2026 | Study abroad services | 40 | 0.04% | 5 |
| Jul 2026 | Study abroad services | 40 | 0.03% | 5 |
| Aug 2026 | Study abroad services | 40 | 0.04% | 5 |
| Sep 2026 | Study abroad services | — | — | — |

## How is IDP measured?

Brandwave collects information about searches that people make online using IDP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “idp study”

## Which study abroad services compete with IDP?

- [EF Education First](/demand/global-en/brands/ef-education-first): Head-to-head: /demand/global-en/compare/ef-education-first-vs-idp-education
- [Studyportals](/demand/global-en/brands/studyportals): Head-to-head: /demand/global-en/compare/idp-education-vs-studyportals
- [Go Overseas](/demand/global-en/brands/go-overseas): Head-to-head: /demand/global-en/compare/go-overseas-vs-idp-education
- [INTO](/demand/global-en/brands/into-university): Head-to-head: /demand/global-en/compare/idp-education-vs-into-university
- [AECC](/demand/global-en/brands/aecc): Head-to-head: /demand/global-en/compare/aecc-vs-idp-education

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IDP: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/idp-education

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/idp-education. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.