---
title: "IDEO: search popularity and Share of Search worldwide"
description: "IDEO is a design consultancy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ideo"
publisher: "Brandwave"
---

# IDEO: search popularity and Share of Search worldwide

IDEO is a design consultancy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: IDEO
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among UX design agencies**: 72.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| UX design agencies | 1 | 72.1% | 74K |

- [UX design agencies](/demand/global-en/categories/ux-design-agencies)

## How has branded search demand for IDEO changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for IDEO worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide increased from 71.1% to 72.1%.
- Across the 11 months ending August 2026, IDEO’s estimated Share of Search among UX design agencies worldwide peaked at 76.1% in July 2026 and was lowest at 64.5% in March 2026.

## How did search popularity change for UX design agencies worldwide in August 2026?

- In August 2026, AKQA gained estimated Share of Search among UX design agencies worldwide, from 12.4% to 14.4%.
- In August 2026, Frog gained estimated Share of Search among UX design agencies worldwide, from 5.6% to 6.4%.
- In August 2026, R/GA gained estimated Share of Search among UX design agencies worldwide, from 4.5% to 5.3%.
- In August 2026, Huge gained estimated Share of Search among UX design agencies worldwide, from 1.3% to 1.9%.
- In August 2026, IDEO lost estimated Share of Search among UX design agencies worldwide, from 76.1% to 72.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UX design agencies | 90.5K | 71.1% | 1 |
| Nov 2025 | UX design agencies | 74K | 68.1% | 1 |
| Dec 2025 | UX design agencies | 60.5K | 66.9% | 1 |
| Jan 2026 | UX design agencies | 74K | 66.8% | 1 |
| Feb 2026 | UX design agencies | 74K | 67% | 1 |
| Mar 2026 | UX design agencies | 74K | 64.5% | 1 |
| Apr 2026 | UX design agencies | 74K | 68.1% | 1 |
| May 2026 | UX design agencies | 60.5K | 65.8% | 1 |
| Jun 2026 | UX design agencies | 74K | 71.4% | 1 |
| Jul 2026 | UX design agencies | 90.5K | 76.1% | 1 |
| Aug 2026 | UX design agencies | 74K | 72.1% | 1 |
| Sep 2026 | UX design agencies | — | — | — |

## How is IDEO measured?

Brandwave collects information about searches that people make online using IDEO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ideo”

## Which UX design agencies compete with IDEO?

- [AKQA](/demand/global-en/brands/akqa): Head-to-head: /demand/global-en/compare/akqa-vs-ideo
- [Frog](/demand/global-en/brands/frog): Head-to-head: /demand/global-en/compare/frog-vs-ideo
- [R/GA](/demand/global-en/brands/r-ga): Head-to-head: /demand/global-en/compare/ideo-vs-r-ga
- [Huge](/demand/global-en/brands/huge): Head-to-head: /demand/global-en/compare/huge-vs-ideo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IDEO: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ideo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ideo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.