---
title: "Identity Guard: search popularity worldwide"
description: "Identity Guard is identity protection service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/identity-guard"
publisher: "Brandwave"
---

# Identity Guard: search popularity worldwide

Identity Guard is identity protection service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Identity Guard
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among identity protection services**: 5.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Identity protection services | 2 | 5.2% | 8.1K |

- [Identity protection services](/demand/global-en/categories/identity-protection-services)

## How has branded search demand for Identity Guard changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Identity Guard worldwide fell from 12.1K to 8.1K.
- Across the 11 months ending August 2026, Identity Guard’s estimated Share of Search among identity protection services worldwide decreased from 6.3% to 5.2%.
- Across the 11 months ending August 2026, Identity Guard’s estimated Share of Search among identity protection services worldwide peaked at 6.3% in October 2025 and was lowest at 5.1% in July 2026.

## How did search popularity change for identity protection services worldwide in August 2026?

- In August 2026, LifeLock gained estimated Share of Search among identity protection services worldwide, from 85.1% to 87%.
- In August 2026, PrivacyGuard lost estimated Share of Search among identity protection services worldwide, from 3.4% to 2.3%.
- In August 2026, Complete ID lost estimated Share of Search among identity protection services worldwide, from 2% to 1.3%.
- In August 2026, Aura rose from 6th to 5th among identity protection services worldwide.
- In August 2026, IdentityForce rose from 4th to 3rd among identity protection services worldwide.
- Estimated monthly branded searches for Identity Guard worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Identity protection services | 12.1K | 6.3% | 2 |
| Nov 2025 | Identity protection services | 9.9K | 6.3% | 2 |
| Dec 2025 | Identity protection services | 9.9K | 6.1% | 2 |
| Jan 2026 | Identity protection services | 9.9K | 5.2% | 2 |
| Feb 2026 | Identity protection services | 9.9K | 5.2% | 2 |
| Mar 2026 | Identity protection services | 9.9K | 5.2% | 2 |
| Apr 2026 | Identity protection services | 9.9K | 6.3% | 2 |
| May 2026 | Identity protection services | 8.1K | 5.2% | 2 |
| Jun 2026 | Identity protection services | 6.6K | 5.1% | 2 |
| Jul 2026 | Identity protection services | 6.6K | 5.1% | 2 |
| Aug 2026 | Identity protection services | 8.1K | 5.2% | 2 |
| Sep 2026 | Identity protection services | — | — | — |

## How is Identity Guard measured?

Brandwave collects information about searches that people make online using Identity Guard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “identity guard”

## Which identity protection services compete with Identity Guard?

- [LifeLock](/demand/global-en/brands/lifelock): Head-to-head: /demand/global-en/compare/identity-guard-vs-lifelock
- [IdentityForce](/demand/global-en/brands/identityforce): Head-to-head: /demand/global-en/compare/identity-guard-vs-identityforce
- [PrivacyGuard](/demand/global-en/brands/privacyguard): Head-to-head: /demand/global-en/compare/identity-guard-vs-privacyguard
- [Aura](/demand/global-en/brands/aura-repricing): Head-to-head: /demand/global-en/compare/aura-repricing-vs-identity-guard
- [Complete ID](/demand/global-en/brands/complete-id): Head-to-head: /demand/global-en/compare/complete-id-vs-identity-guard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Identity Guard: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/identity-guard

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/identity-guard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.