--- title: "ID.me: search popularity and Share of Search worldwide" description: "ID.me is an identity verification service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/id-me" publisher: "Brandwave" --- # ID.me: search popularity and Share of Search worldwide ID.me is an identity verification service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ID.me - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among digital identity services**: 71.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital identity services | 1 | 71.9% | 2.2M | | Identity verification services | 1 | 97.5% | 2.2M | - [Digital identity services](/demand/global-en/categories/digital-identity-verification-services) - [Identity verification services](/demand/global-en/categories/identity-verification-services) ## How has branded search demand for ID.me changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ID.me worldwide fell from 2.7M to 2.2M. - Across the 11 months ending August 2026, ID.me’s estimated Share of Search among digital identity services worldwide decreased from 74.9% to 71.9%. - Across the 11 months ending August 2026, ID.me’s estimated Share of Search among digital identity services worldwide peaked at 82.1% in November 2025 and was lowest at 71.3% in December 2025. - Across the 11 months ending August 2026, ID.me’s estimated Share of Search among identity verification services worldwide peaked at 98.2% in July 2026 and was lowest at 97.2% in March 2026. ## How did search popularity change for digital identity services worldwide in August 2026? - In August 2026, Okta gained estimated Share of Search among digital identity services worldwide, from 16.1% to 21.9%. - In August 2026, Auth0 gained estimated Share of Search among digital identity services worldwide, from 1.8% to 2.4%. - In August 2026, ID.me lost estimated Share of Search among digital identity services worldwide, from 78.8% to 71.9%. - Estimated monthly branded searches for ForgeRock worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026. ## How did search popularity change for identity verification services worldwide in August 2026? - In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%. - Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. - Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Digital identity services | 2.7M | 74.9% | 1 | | Nov 2025 | Digital identity services | 4.1M | 82.1% | 1 | | Dec 2025 | Digital identity services | 2.2M | 71.3% | 1 | | Jan 2026 | Digital identity services | 2.7M | 74.2% | 1 | | Feb 2026 | Digital identity services | 3.4M | 77.9% | 1 | | Mar 2026 | Digital identity services | 2.7M | 71.8% | 1 | | Apr 2026 | Digital identity services | 2.7M | 74.9% | 1 | | May 2026 | Digital identity services | 2.7M | 75.7% | 1 | | Jun 2026 | Digital identity services | 2.2M | 71.9% | 1 | | Jul 2026 | Digital identity services | 3.4M | 78.8% | 1 | | Aug 2026 | Digital identity services | 2.2M | 71.9% | 1 | | Sep 2026 | Digital identity services | — | — | — | | Oct 2025 | Identity verification services | 2.7M | 97.3% | 1 | | Nov 2025 | Identity verification services | 4.1M | 98.2% | 1 | | Dec 2025 | Identity verification services | 2.2M | 97.3% | 1 | | Jan 2026 | Identity verification services | 2.7M | 97.3% | 1 | | Feb 2026 | Identity verification services | 3.4M | 97.9% | 1 | | Mar 2026 | Identity verification services | 2.7M | 97.2% | 1 | | Apr 2026 | Identity verification services | 2.7M | 97.5% | 1 | | May 2026 | Identity verification services | 2.7M | 97.7% | 1 | | Jun 2026 | Identity verification services | 2.2M | 97.3% | 1 | | Jul 2026 | Identity verification services | 3.4M | 98.2% | 1 | | Aug 2026 | Identity verification services | 2.2M | 97.5% | 1 | | Sep 2026 | Identity verification services | — | — | — | ## How is ID.me measured? Brandwave collects information about searches that people make online using ID.me’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “id me” ## Which digital identity services compete with ID.me? - [Okta](/demand/global-en/brands/okta): Head-to-head: /demand/global-en/compare/id-me-vs-okta - [Login.gov](/demand/global-en/brands/login-gov): Head-to-head: /demand/global-en/compare/id-me-vs-login-gov - [Auth0](/demand/global-en/brands/auth0): Head-to-head: /demand/global-en/compare/auth0-vs-id-me - [ForgeRock](/demand/global-en/brands/forgerock): Head-to-head: /demand/global-en/compare/forgerock-vs-id-me ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ID.me: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/id-me This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/id-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.