--- title: "iCloud: search popularity and Share of Search worldwide" description: "iCloud is a cloud storage service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/icloud" publisher: "Brandwave" --- # iCloud: search popularity and Share of Search worldwide iCloud is a cloud storage service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iCloud - **Owned by**: Apple - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cloud storage services**: 23.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud storage services | 2 | 23.7% | 13.6M | - [Cloud storage services](/demand/global-en/categories/cloud-storage-services) ## How has branded search demand for iCloud changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for iCloud worldwide fell from 16.6M to 13.6M. - Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide increased from 22.9% to 23.7%. - Across the 11 months ending August 2026, iCloud’s estimated Share of Search among cloud storage services worldwide peaked at 27.1% in December 2025 and was lowest at 20.3% in April 2026. ## How did search popularity change for cloud storage services worldwide in August 2026? - Estimated monthly branded searches for pCloud worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026. - Estimated monthly branded searches for OneDrive worldwide fell 32.8% over 11 measured months, from 13.6M to 9.1M in August 2026. - Estimated monthly branded searches for Google Drive worldwide fell 18.3% over 11 measured months, from 37.2M to 30.4M in August 2026. - Estimated monthly branded searches for Dropbox worldwide fell 18.1% over 11 measured months, from 5.1M to 4.1M in August 2026. - Estimated monthly branded searches for iCloud worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud storage services | 16.6M | 22.9% | 2 | | Nov 2025 | Cloud storage services | 13.6M | 20.3% | 2 | | Dec 2025 | Cloud storage services | 16.6M | 27.1% | 2 | | Jan 2026 | Cloud storage services | 16.6M | 23.7% | 2 | | Feb 2026 | Cloud storage services | 13.6M | 20.3% | 2 | | Mar 2026 | Cloud storage services | 16.6M | 22.9% | 2 | | Apr 2026 | Cloud storage services | 13.6M | 20.3% | 2 | | May 2026 | Cloud storage services | 13.6M | 20.3% | 2 | | Jun 2026 | Cloud storage services | 13.6M | 22.6% | 2 | | Jul 2026 | Cloud storage services | 13.6M | 23.7% | 2 | | Aug 2026 | Cloud storage services | 13.6M | 23.7% | 2 | | Sep 2026 | Cloud storage services | — | — | — | ## How is iCloud measured? Brandwave collects information about searches that people make online using iCloud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “icloud” ## Which cloud storage services compete with iCloud? - [Google Drive](/demand/global-en/brands/google-drive): Head-to-head: /demand/global-en/compare/google-drive-vs-icloud - [OneDrive](/demand/global-en/brands/onedrive): Head-to-head: /demand/global-en/compare/icloud-vs-onedrive - [Dropbox](/demand/global-en/brands/dropbox): Head-to-head: /demand/global-en/compare/dropbox-vs-icloud - [Box](/demand/global-en/brands/box): Head-to-head: /demand/global-en/compare/box-vs-icloud - [pCloud](/demand/global-en/brands/pcloud): Head-to-head: /demand/global-en/compare/icloud-vs-pcloud ## Who owns iCloud? iCloud is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, Keynote and Logic Pro, owned by the same company, worldwide. - [Apple](/demand/global-en/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns iCloud? iCloud is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, Keynote and Logic Pro, owned by the same company, worldwide. ## Cite this page Brandwave. "iCloud: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/icloud This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/icloud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.